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Hak Hi Kong ዮንግ ወደብ እንደገና ማደራጀት by Shih Pei, Huang and Chia Lin, Wang

Hak Hi Kong ዮንግ ወደብ እንደገና ማደራጀት by Shih Pei, Huang and Chia Lin, Wang is a highly esteemed winner of the very prestigious 2020 A' Design Award የብር ሽልማት in የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን Competition Category.


ብርግራፊክ· 2020

Hak Hi Kong ዮንግ ወደብ እንደገና ማደራጀት

by Shih Pei, Huang and Chia Lin, Wang

Client: National Yunlin University of Science and Technology

A' Design Award የብር ሽልማት Winner in ግራፊክ Category

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Colors

The Design

About Hak Hi Kong ዮንግ ወደብ እንደገና ማደራጀት

የቀረበው ሀሳብ ለያንግ-አን የዓሳ ማጥፊያ ወደብ የ CI ስርዓት እንደገና ለመገንባት ሦስት ፅንሰ-ሀሳቦችን ይጠቀማል ፡፡ ከካካ ማህበረሰብ ባህላዊ ባህሪዎች የተወሰደ ልዩ የእይታ ቁሳቁስ ያለው አዲስ አርማ ነው ፡፡ ቀጣዩ እርምጃ የመዝናኛ ልምድን መልሶ ማዋሃድ ነው ፣ ከዚያ የሚወክሉ ሁለት የ mascot ገጸ-ባህሪያትን ይፍጠሩ እና ቱሪስት ወደብ ለመምራት በአዳዲስ መስህቦች እንዲታዩ ያድርጉ ፡፡ በመጨረሻም በመዝናኛ እንቅስቃሴዎች እና ጣፋጭ ምግቦች ዙሪያ ዘጠኝ ቦታዎችን በማስቀመጥ ላይ ፡፡

The Recognition

About the A' Design Award የብር ሽልማት

Hak Hi Kong ዮንግ ወደብ እንደገና ማደራጀት የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። Hak Hi Kong ዮንግ ወደብ እንደገና ማደራጀት እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። Hak Hi Kong ዮንግ ወደብ እንደገና ማደራጀት ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The proposal use three concepts to rebuild the CI system for Yong An Fishing Port.
The first is a new logo creating with specific visual material extracted from cultural characteristics of the Hakka community.
Next step is a reinvestigation of entertainment experience, then create two mascot characters representing and let them appear in new attractions for guiding tourist into the port.
Last but not least, planing nine spots inside, surrounding with entertainment activities and delicious cuisines.
Dimensions & Packaging
In order to make the new identity color scheme coherent with original colors of existed buildings on the site of Yong An Fishing Port and unifying the whole vision sight, four distinguished color are picked from the surrounding buildings as standard color plan.
Tags
Yong An Fishing Port rebranding and early recreation resource planning
Production Technology
Except for consanguinity, HAK HI KONG will make any guest who playing through the sceneries of the Yong An Fishing Port becomes a Hakka people inadvertently. The meaning of guest and Hakka are same in Traditional Chinese Characters, but represent two different explanations.
Inspiration
Taiwan is an island country owning numerous of ports, and there is only one of them belongs to the Hakka people, the Yong An Fishing Port, which consist of Hui shi Hakka a branch of Hakka and live by the sea, but this fishing port isn’t different of others in Taiwan, and that also is the inspiration source of the proposal creation.
The proposal creates a new visual style and concept that only belongs to the Hakka, make it become the truly Hakka’s port for its rich cultural visual identity.
Team Members
Chia Lin,Wang

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