Miltos ዋና ተግባር፡ የብራንድ ማንነት፣ ማሸጊያ በ Yuta Takahashi የተሠራ ሲሆን በ የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2020 A' Design Award የብር ሽልማት አሸናፊ ነው።
ብርግራፊክ· 2020
Miltos ዋና ተግባር፡ የብራንድ ማንነት፣ ማሸጊያ
ደንበኛ: Miltos
በ ግራፊክ ምድብ ውስጥ የ A' Design Award የብር ሽልማት አሸናፊ
የተረጋገጠ የሽልማት አሸናፊ
ለ #99373 የሽልማት ሁኔታ ያረጋግጡንድፉ
ስለ Miltos ዋና ተግባር፡ የብራንድ ማንነት፣ ማሸጊያ
ሚልቶስ ለቸኮሌት ብራንድ የተዘጋጀ የብራንድ ማንነት እና የማሸጊያ ንድፍ ነው። ጽንሰ ሐሳቡ ከባቄላ እስከ ባር (bean to bar) የሚለውን ሐሳብ ወደ ከዛፍ እስከ ባር (tree to bar) አካሄድ በማስፋፋት የካካዎን መዓዛ ያጎላል። ማሸጊያው ከጠቆር ያለ ሰማያዊ ጥሩ ወረቀት የተሠራ ሲሆን በ glitter አሠራር፣ የሐር ንድፍ በሚገልጽ varnish እና በወርቅ ፎይል ማህተም የተጌጠ ነው። መያዣው እንደ መጽሐፍ ሽፋን የሚከፈት ሲሆን ልክ ከወይን ጋር እንደሚደረገው እያንዳንዱን ጣዕም በዝርዝር የሚያብራራ የጣዕም ገበታ ካርድ ይይዛል። የስብስቡ ሳጥን በመጽሐፍ መደርደሪያ ምስል ላይ የተመሠረተ ነው። ንድፉ ለአዋቂዎች የተረጋጋ የብራንድ ተሞክሮን ይደግፋል።
እውቅናው
ስለ A' Design Award የብር ሽልማት
Miltos ዋና ተግባር፡ የብራንድ ማንነት፣ ማሸጊያ የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። Miltos ዋና ተግባር፡ የብራንድ ማንነት፣ ማሸጊያ እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። Miltos ዋና ተግባር፡ የብራንድ ማንነት፣ ማሸጊያ ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።
ከንድፉ በስተጀርባ
የፕሬስ ኪት
ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።
- ልዩ ባህሪያት
- Miltos proposes a Tree to Bar chocolate which goes one step further from Bean to Bar. They are inspired by the brand philosophy that maximizes the aroma of cacao and forms the identity of a "perfume-like chocolate." The package expresses the aroma of cacao by the texture of silk fabric. Like a sculpture, chocolate has a step where they can enjoy a gorgeous aroma and rich melty texture. The book shaped case make you feel the brand story. The online store provides they with the Miltos world view.
- ልኬቶች እና ማሸጊያ
- Chocolate: Width 2.75 x Depth 0.275 x Height 2.75inch
Chocolate package: Width 4 x Depth 0.5 x Height 4inch
Assort box: Width 4.2 x Depth 2.3 x Height 4.2inch
Shopping bag (M): Width 7 x Depth 3 x Height 9.5inch
Shopping bag (S): Width 6 x Depth 1.5 x Height 8.5inch - መለያዎች
- Branding, Packaging, Identity, Logo, Chocolate, Food, Sweets, Japan
- የማምረቻ ቴክኖሎጂ
- The package uses dark blue fine paper selected to express the flavor of dark chocolate. Glitter processing that shines in various colors on the surface of the paper. Furthermore, varnish processing which expressed silk pattern. Gold foil stamping. After die cutting, bonding processing.
- የዲዛይን ተግዳሮት
- Although it is chocolate, it needed a brand which allows people to think about the brand philosophy and its background. They needed to construct a brand experience that was differentiated from others for chocolates which are sold some thousands every year. They enabled them by broadening the chocolate concept and integrating the inspirations acquired from various industries into one offering.
- ምርምር
- They investigated chocolates saturating the market and researched the user experience. Also, a variety of market research was done and they studied the connection between the industry (fashion, fragrance, arts, architecture and sculpture) which seems to have no relationships with chocolate at first glance. As a result, rather than just designing packages, they thought that they can provide a new user experience which is differentiated from others by structuring a brand to create better culture.
- መነሳሻ
- There was a need for a brand experience which not only encourages users to consume, but also one where people can learn about food, think about sustainability and think about the maker of the ingredients. Therefore, they did away with the image of "sweet chocolate" that children eat and focused on the brand experience that adults can deepen their thoughts about food while enjoying quiet moments.
- የፕሮጀክት ጊዜ
- This project started development in Ehime, Japan in August 2018 and was completed in January 2020. The product announcement was made in January 2020.
- የሥራ ሂደት
- The package opens like the cover of a book. As you open the case, the flavor chart card is attached. The chocolate tastes are explained in detail as is done with wine and whiskey. The assortment box was designed based on the image of a bookcase. By making the package shaped like a book, the design projects the brand story. They have built a unified world view from package to the online store.
- የፈጠራ ባለቤትነት
- Copyrights belong to Yuta Takahashi, 2020
- የቡድን አባላት
- Art Director: Yuta Takahashi
Designer: Yuta Takahashi
Photographer: Yuta Takahashi
Programmer: Takashi Sasahara - የምስል ምስጋና
- Image 1: Photographer Yuta Takahashi, 2020
Optional Image 1: Photographer Yuta Takahashi, 2020
Optional Image 2: Photographer Yuta Takahashi, 2020
Optional Image 3: Photographer Yuta Takahashi, 2020
Optional Image 4: Photographer Yuta Takahashi, 2020
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ከተመሳሳይ ምድብ ውስጥ በጥራት የተመረጡ ተጨማሪ ሽልማት-አሸናፊ ንድፎችን ያስሱ።
