The Mix Land ስትሪትዌር መደብር by Yuan Lijun is a highly esteemed winner of the very prestigious 2020 A' Design Award የነሐስ ሽልማት in የውስጥ ማስዋብ ዲዛይን Competition Category.

ነሐስውስጥ ማስዋብ· 2020

The Mix Land ስትሪትዌር መደብር

by Yuan Lijun

Client: Xianxiang Design

A' Design Award የነሐስ ሽልማት Winner in ውስጥ ማስዋብ Category

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The Design

About The Mix Land ስትሪትዌር መደብር

ዘ ሚክስ ላንድ በሃንግዡ፣ ቻይና የሚገኝ ስትሪትዌር መደብር ነው። የዲዛይኑ ጽንሰ-ሃሳብ የላብራቶሪ ምስልን መነሻ በማድረግ የጎዳና ባህልን በውስጠኛው የማሳያ ክፍል ላይ ይተገብራል። ኢነርጂ ኤክስትራክሽን፣ ኮንደንስሽን እና ዲኮምፖዚሽን ጠረጴዛ ተብለው የሚጠሩ ሶስት ተለዋዋጭ የጥበብ ተከላዎች ድምጽን፣ ራዕይን እና ንክኪን በማጣመር በይነተገናኝ ተሞክሮን ይፈጥራሉ። በጣም ጥልቀት ያለው ኒዮን ሰማያዊ ቀለም፣ ባለ ብዙ ቀለም መስኮቶችና በሮች እንዲሁም ዲጂታል ስክሪኖች ዋነኛ የእይታ ማድመቂያዎችን ይመሰርታሉ። የማሳያ ተከላዎቹ በክፍት ቦታው ውስጥ እንደገና ሊደራጁ ስለሚችሉ መደብሩ ለንግድና ለተሞክሮ ፍላጎቶች ሁለቱንም ማስማማት ይችላል።

The Recognition

About the A' Design Award የነሐስ ሽልማት

The Mix Land ስትሪትዌር መደብር የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። The Mix Land ስትሪትዌር መደብር ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። The Mix Land ስትሪትዌር መደብር ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The concept of store starts from the laboratory and tries to use street thinking methods and visual expression to make the interior display of this space as dynamic as street culture. The designer adds three dynamic art installations to it, energy extraction, condensation and decomposition table, which all together through sound, vision and touch gives consumers a more immersive interactive experience.
Tags: street culture,art installations,interactive experience,retail,interior design
Production Technology: Our impression of labs is usually accompanied with wild colors generated from various chemical reactions - the wildest colors of all, neon is also a commonly used design element in the street culture. Designer Yuan Lijun used neon in The Mix Land as highlights of the space - highly saturated neon blue installation, colorful windows and doors that create constantly changing shadows and flickering numbers on digital screens.
Design Challenge: From the perspective of street culture to consider traditional design
Research: It is through such means as the optimization and transformation of traditional retailing methods, the application of street thinking methods, the addition of interactive experiences like art installations that better connections with consumer groups and more output channels of the content are established.
Inspiration: Street culture is a high-profile area in the fashion industry in recent years. With the change of consumer groups, the traditional retailing methods of stores also need to be changed accordingly. Through non-traditional designs, the interpretation of the inner spirit of street culture makes young people feel resonate and provokes the desire to explore its internal.
Project Duration: The project was launched in HangZhou in March 2019, completed in August, and exhibited in September
Operation Flow: The Mix Land is an open book - display installations can be easily re-Arranged in the open space, making the space adaptive to diverse changes, taking care of both the commercial and experiential needs for the space.
Team Members: Designer: Yuan Lijun
Image Credits: Image#1:Photographer Wang MinJie,HangZhou,2019
Image#2:Photographer Wang MinJie,HangZhou,2019
Image#3:Photographer Wang MinJie,HangZhou,2019
Image#4:Photographer Wang MinJie,HangZhou,2019
Image#5:Photographer Wang MinJie,HangZhou,2019