Gujinggong መጠጥ by Cheng Tian Sheng is a highly esteemed winner of the very prestigious 2020 A' Design Award የወርቅ ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ወርቅማሸጊያ· 2020
Gujinggong መጠጥ
Client: Yuto
A' Design Award የወርቅ ሽልማት Winner in ማሸጊያ Category
Verified Award Winner
Verify Award Status for #99904The Design
About Gujinggong መጠጥ
ሰዎች የሰ downቸው ባህላዊ ታሪኮች በማሸጊያው ላይ የሚቀርቡ ሲሆን የድራጎን መጠጥ የመጠጥ ዘይቤዎች በሚስማር ሁኔታ ይሳባሉ ፡፡ ዘንዶው በቻይና ውስጥ የተከበረ እና ምስጢራዊነትን ያሳያል። በምሳሌው ላይ ዘንዶው ሊጠጣ ወጣ ፡፡ በወይን ስለተማረከ በወይን ጠርሙሱ ዙሪያ ይንከባለላል ፣ እንደ ጊያንጊን ፣ ቤተ መንግስት ፣ ተራራ እና ወንዝ ያሉ ባህላዊ ክፍሎችን በመጨመር የጊጊንግ ግብርን አፈ ታሪክ ያረጋግጣል። ሳጥኑን ከከፈቱ በኋላ ሳጥኑ ከከፈተ በኋላ አጠቃላይ የማሳያ ውጤት እንዲኖረው ለማድረግ ምሳሌዎች ያሉት የካርድ ወረቀት ንብርብር ይኖራል።
The Recognition
About the A' Design Award የወርቅ ሽልማት
Gujinggong መጠጥ የA' Design Award የወርቅ ሽልማት አሸናፊ ነው፤ ይህም ለመጀመሪያ ደረጃ፣ ድንቅ እና የላቁ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የወርቅ አሸናፊዎች የዲዛይነሮቻቸውን ብልሃት፣ ጥበብ እና ችሎታ የሚያንጸባርቁ እጅግ ፈጠራ የተሞላባቸው፣ ራዕይ ያላቸው እና በውበታቸው የሚያስደምሙ ሥራዎች ናቸው። Gujinggong መጠጥ ወደር የማይገኝለት ዋጋ የሚሰጥ እጅግ የተመሰገነ፣ አዝማሚያ ፈጣሪና ታላቅ ፈጠራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የወርቅ ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን በእጅጉ የሚጠቅምና የሚያስፋፋ አስደናቂና የተከበረ ፕሮጀክት ነው። Gujinggong መጠጥ ጠንካራ የፍላጎት ስሜት ይፈጥራል፣ ፍቅርን ይቀሰቅሳል፣ ፈጠራን ያበረታታል እንዲሁም ይማርከናል።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Packaging in the structure of more innovation and try. Considering the actual function and display effect of the package, we can fully feel the cultural orientation and excellent quality of the product when opening the package, and convey the unique flavor of the wine through Chinese illustration.
- Dimensions & Packaging
- Width (200 mm) x depth (120 mm) x height (280 mm),Bottle capacity 500ml
- Tags
- Liquor, tradition， Folk tradition，Illustration，nongovernmental
- Production Technology
- This wine bottle is made of ceramics. Nine lines on the front represent the number 9, and five lines on the back represent the number 5. The ancients believed that nine is the largest of the odd numbers and has the highest significance, while five in the middle of the Yang number means harmony. Once the two numbers are combined, it means dignity, harmony and auspiciousness.
- Design Challenge
- Try to use the story illustration to reflect a kind of liquor, it will be different from the traditional Chinese liquor. Some traditional consumers will not accept such novel packaging. So want to make bold innovation attempts.
- Research
- Draw a picture with the story of a dragon coming out to drink. On the positive side of the package, it shows that the Chinese dragon is auspicious, the people like it, and the people expect the dragon to appear. The taste of this wine can make the Dragon come out to drink and people will remember it. After opening the box, there are also layers of cardboard paintings inside, which can be placed at home for display.
- Inspiration
- In ancient China,it is said that the dragon can walk through clouds and rain, eliminate disasters and bring down blessings, symbolizing auspiciousness. It has always been the Chinese traditional custom to pray for peace and harvest by dragon dance. With the creative point of dragon drinking, the China’s wine culture has been inherited for thousands of years. Meanwhile, the cultural background and product quality of GuJingGong wine can be acknowledged by the public.
- Project Duration
- The project started in Shenzhen in April 2019 and completed in Shenz in December 2019
- Operation Flow
- The packaging is opened in one piece, and when you press the button and open the box, the neto and the bottle will automatically rise, and the multi-layer cardboard illustration is displayed at the same time. The packaging can be produced by automated machines without manual labor, which is optimized in terms of production cost and production cycle. The packaging illustrations are printed on environmentally friendly paper, which can be reused and recycled to reduce some pollution.
- Team Members
- Designer：CHENG TIAN SHENG
3D：YAO QI QIANG
Engineer：ZHANG HUA MING
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