Shiwanyubingshao تغليف مشروب كحولي by Zhang Zhipeng is a highly esteemed winner of the very prestigious 2020 جائزة A' Design Award الفضية in تصميم التغليف Competition Category.
فضةالتغليف· 2020
Shiwanyubingshao تغليف مشروب كحولي
Client: Guangdong Shiwan Baijiu Group Co., Ltd
جائزة A' Design Award الفضية Winner in التغليف Category
Verified Award Winner
Verify Award Status for #100378The Design
About Shiwanyubingshao تغليف مشروب كحولي
"شيوانيوبينغ شاو" هو تصميم تغليف لمشروب كحولي صيني. يستلهم التصميم موضوعه البصري الرئيسي من رقصة الأسد، وهي أحد العروض الصينية التقليدية. صُنعت الزجاجة من الزجاج المطلي برذاذ أسود شفاف، ويستند شكلها إلى أوعية النبيذ الصينية القديمة، مع تفاصيل مذهّبة. أما العلبة الخارجية فهي مصنوعة من ورق خاص بلون أسود ومعالجة بتقنية الطباعة بالبصم. وقد وُضع رسم توضيحي لرأس أسد على سطح العلبة العلوي، بحيث يكشف فتح العلبة عن ألوان رأس الأسد، مما يضفي طابعًا احتفاليًا على تجربة الاحتساء.
The Recognition
About the جائزة A' Design Award الفضية
Shiwanyubingshao تغليف مشروب كحولي هو فائز بجائزة A' Design Award الفضية، وهي تقدير رفيع المكانة بصورة استثنائية يُمنح للتصاميم الرفيعة المستوى والجميلة والمبهرة. والفائزون بالفضية هم أعمال لامعة بشدة وشديدة الإبداع تجسّد الخبرة والموهبة وحدة الذكاء المتميزة لدى مصمميها. ويُتوقع أن يكون Shiwanyubingshao تغليف مشروب كحولي عملًا رائعًا يُعرض كنموذج، شديد الاحترافية وعميق الابتكار. وهذا التصميم الفائز بجائزة A' Design Award الفضية اختراع جدير بالذكر ومحل إعجاب، يعود بالنفع ويوسّع حدود الفن والعلم والتصميم والتكنولوجيا. وShiwanyubingshao تغليف مشروب كحولي إبداع يغبطه الكثيرون، يثير الرغبات ويبعث مشاعر إيجابية ويشعل الدهشة والإعجاب.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Creative elements is given priority to with lion dance adopt green visual symbols, let consumer get attracted by the rich delicate graphics and can realize that its product features, to apply Chinese traditional elements with modern design and visual performance have different feelings, let the product itself characteristic, let the consumer in the same product can have a new choice, thus promote sales.
- Dimensions & Packaging
- The bottle has a capacity of 500ml,a height of 22.5cm,a diameter of 9cm,a front height 26.5cm,a width of 15cm and a side width of 15cm
- Tags
- Liquor,packaging design,graphic design,lion dance,Collect green,The lottery，illustration
- Production Technology
- The bottle body is designed as a black transparent bottle by glass spraying. The bottle type is made of ancient Chinese wine containers and gilded. Black special paper stamping process is used for outer packaging.
- Design Challenge
- The color belt link processing between the box and the box will be a little tedious in the post-processing, but I believe that the design comes from life, so we should add the life elements, so as to reflect the product value and attract consumers to drive sales.
- Research
- This a new design of liquor, its purpose is to better liquor culture combining with local traditional culture, the lion dance this tradition is the Chinese for thousands of years culture heritage, it has its own story always has a long history, it can let the consumer feel better experience two different culture, and promote our Chinese traditional culture, let the young consumers understand their own culture, also let the world know China.
- Inspiration
- The creative inspiration comes from Collect green, a traditional Chinese culture lion dance. In addition to the Spring Festival, it is also often performed on festive days. It explains the cultural heritage and quality pursuit of people in the era of consumption upgrading, as well as the demand for the sense of life ceremony.
- Project Duration
- The project started in November 2019 and completed the design in Shenzhen, the proofing in Shenzhen and the production in Guangzhou in December 2019
- Operation Flow
- The illustration lion head is used on the top of the box, combined with the dynamic form of lion dance and picking. The "opening the box and uncovering the head color" increases the ritual sense of drinking, and has a good interaction with consumers in the product. Through three-dimensional thinking on products, let "tradition" become a new attraction.
- Team Members
- Design director: Zhang Zhipeng, designer: Zhang Zhipeng
- Image Credits
- Zhang Zhipeng
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