Jianlibao Wepop تغليف مشروبات by Tiger Pan

Jianlibao Wepop تغليف مشروبات by Tiger Pan is a highly esteemed winner of the very prestigious 2020 جائزة A' Design Award الفضية in تصميم التغليف Competition Category.

فضةالتغليف· 2020

Jianlibao Wepop تغليف مشروبات

by Tiger Pan

Client: Jianlibao

جائزة A' Design Award الفضية Winner in التغليف Category

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Verified Award Winner

Verify Award Status for #101162

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Jianlibao Wepop تغليف مشروبات

"Wepop" هو تصميم تغليف لمياه غازية بنكهة الفواكه وخالية من السكر. تتميز العبوة المصنوعة من مادة PET بشكل بسيط يضيق تدريجياً كلما اتجهنا نحو الأعلى. ويمنح غشاء مطفأ اللمعان مطبوع بتقنية الطباعة الحريرية سطحَ العبوة قبضة ثابتة وملمساً ناعماً. ويعتمد الخط الطباعي على تأثير البكسل، حيث يُقسَّم كل حرف إلى ضربات منفصلة تعمل كوحدات بنائية. وقد رُسمت الفواكه بأسلوب فن البوب، مع ألوان متباينة عالية النقاء تميّز النكهات الأربع. ويهدف التغليف إلى تقديم مشروب صحي للمستهلكين الشباب.

The Recognition

About the جائزة A' Design Award الفضية

Jianlibao Wepop تغليف مشروبات هو فائز بجائزة A' Design Award الفضية، وهي تقدير رفيع المكانة بصورة استثنائية يُمنح للتصاميم الرفيعة المستوى والجميلة والمبهرة. والفائزون بالفضية هم أعمال لامعة بشدة وشديدة الإبداع تجسّد الخبرة والموهبة وحدة الذكاء المتميزة لدى مصمميها. ويُتوقع أن يكون Jianlibao Wepop تغليف مشروبات عملًا رائعًا يُعرض كنموذج، شديد الاحترافية وعميق الابتكار. وهذا التصميم الفائز بجائزة A' Design Award الفضية اختراع جدير بالذكر ومحل إعجاب، يعود بالنفع ويوسّع حدود الفن والعلم والتصميم والتكنولوجيا. وJianlibao Wepop تغليف مشروبات إبداع يغبطه الكثيرون، يثير الرغبات ويبعث مشاعر إيجابية ويشعل الدهشة والإعجاب.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With the rise of obesity rate, more consumers tend to consume healthy sugar-free and tasty beverages. So refreshing fruity sparkling waters come into vogue. Wepop, a sugar-free healthy fruity sparkling water, is now produced and launched to market by a local Chinese beverage brand.
Dimensions & Packaging: Diameter 67.5mm
Height 213mm
Tags: fruity beverage, sparkling water, Jianlibao, Tigerpan, bottled beverage, carbonate beverage
Production Technology: The PET bottle is reshaped into a distinct but simple and fashionable one, whose size is getting smaller upwards. The silk-screen matte film provides a more stable holding experience and a better feel. The strict control of color printing and number results in a good display of product's quality.
Design Challenge: We aim to surprise the target consumers of Wepop. The surprise must come from both a unique package and rejuvenate attitude. Unlike the rebrand of its classic products, Wepop is created to enrich the product series and to cultivate a new brand to fit the popular and young consuming background.
Research: Jianlibao possesses advanced production and R&D capacity, holding rich experience in making sparkling waters and the likeness, of which, Chinese market is so far under development. Yet, consumers has grown a huge demand for healthy and low-calories products. So Jianlibao is grasping the best opportunity with the new products of young look.
Inspiration: The typeface is designed into one with pixelate effect.Characters are split out and designed separately,each stroke standing for a different building block,in which pop art is endowed with childish fun.The flexibilities of pixels or building blocks will provide a wide range of applications and combinations.Eye-catching fruits are illustrated in a pop art style to complete the package design, where colors in sharp contrast and of high purity are used to display four flavoring fruits.
Project Duration: The project lasts 2 month, designed in Shenzhen and produced in Foshan, Guangdong.
Operation Flow: Building blocks and pixels are important graphic representing methods. We adopt them to achieve more effective communication with young consumers. With this new package, Jianlibao makes its way to rejuvenate the brand. We chose discreetly the materials, printing techniques, production crafts, all accessible, to bring the product to market as fast as possible. Therefore, the product will be taking advantage of its youthful and eye-catching look in the market for longer time.
Team Members: Designer: Tiger Pan, Yuxuan He, Niejun Guan, Qiyuan Xiao
Picture Credits: Juanjuan Wu
Technician: Zhangkun Xie