Pop Pop تصميم فعالية by Tist is a highly esteemed winner of the very prestigious 2020 جائزة A' Design Award البرونزية in تصميم الفعاليات والأحداث Competition Category.

برونزالفعاليات· 2020

Pop Pop تصميم فعالية

by Tist

Client: Tist

جائزة A' Design Award البرونزية Winner in الفعاليات Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Pop Pop تصميم فعالية

"بوب بوب" هو تصميم فعالية موسمية شتوية أُنجز لثمانية متاجر معفاة من الرسوم الجمركية في كوريا. يمزج المشروع بين العناصر الثقافية والمساحة التجارية ليقدّم ما هو أبعد من تجربة التسوّق. إذ تجمع ثيمة "قرية سانتا" بين الشتاء وعيد الميلاد والهدايا، مستحضرةً لحظات السفر الثمينة. وتتشابك الرسوم التوضيحية للشخصيات والحيوانات والأشجار عبر خطوط متراكبة، بحيث يمكن قراءة الصور وكأنها أحجية. وقد استُخدمت إضاءة النيون المرن والأكريليك والفومكس لإضفاء اللون والضوء على الفراغ المعماري الأبيض.

The Recognition

About the جائزة A' Design Award البرونزية

Pop Pop تصميم فعالية هو فائز بجائزة A' Design Award البرونزية، وهي تقدير رفيع المكانة يُمنح للتصاميم المتميزة التي تتسم بالإبداع والبراعة وحدة الذكاء. والفائزون بالبرونزية مصنوعات بارعة بوفرة ومبدعة بصورة لافتة، تؤكد الخبرة الواسعة والخيال وسعة الحيلة لدى مصمميها. ويُتوقع أن يكون Pop Pop تصميم فعالية قطعة عالية التقدير ومحل إعجاب وحب، شديدة الاحترافية والابتكار. وهذا التصميم الفائز بجائزة A' Design Award البرونزية يتبنى أفضل الممارسات في الفن والعلم والتصميم والتكنولوجيا، ويتميز بعنايته بالتفاصيل. ويلبّي Pop Pop تصميم فعالية الاحتياجات على أفضل وجه، ويلامس الرغبات، ويأسر المشاعر، ويستثير الفضول.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It was a winter season project for the spatial experience design of Lotte Duty Free that combined cultural elements with retail space to deliver more than shopping experience. We suggested a story that reminds us of precious moments of travel with a seasonal space direction and product design for travel goods. The illustrations by Dutch artist Jordy Van Den Nieubdijk portrayed the winter in Santa Village. The illustrations represented the theme in an elaborate process like completing a picture with hundreds of puzzle pieces.
Dimensions & Packaging: Neon-flex, Acrylic, Fomex / 8 Lotte Duty Free Shops in Korea
Tags: Winter, Christmas, Jordy, Santa
Production Technology: As all three-dimensional productions were linear, we grappled with how to express them. The neon-flex lights were designed to be attached or stand independently by using acrylic and fomex. We concentrated the technology on coloring the white architectural space with various colors and lights.
Design Challenge: The biggest challenge was to reconstruct the illustrations to fit the different spaces and interior designs of the eight stores. On top of the specified form, we tested and applied everything we could change including materials, size and more.
Research: Duty Free retail stores have distinct characteristics for the tendency of customer visit compared to the normal retail stores. They tend to make visits targeting a certain period of time (after making a trip reservation) irregularly. Design VMD must consider the decoration of the space and the image of the season together. In addition, we tried spatial experience design, which combined cultural elements with space to deliver more than just shopping experience.
Inspiration: We paid attention that the special purpose of shopping space of Duty Free Shop is where people visit for travel. The motif of Santa Village was an item that could include meanings of the winter, Christmas in the winter, and gifts altogether. The illustration style of the artist in a way like a puzzle helped to express new images.
Project Duration: Nov 2018 ~ Jan 2019, 8 Lotte Duty Free Shops in Korea
Operation Flow: The composition of images consisted of the characters holding gifts, animals and trees. However, the separating lines between the elements were connected or overlapped with each other and they provided a pleasure as if enjoying a puzzle. By recreating or separating various characters, a fresh and different joy was created at where the eyes of customers visiting the shop stayed. To ensure that customers who come to Duty Free Shops with the expectation of travel have greater expectation and enjoyment, the Duty Free Shop was designed to be another route to convey the travel experience.
Team Members: TIST, Client : Lotte Duty Free and Illustrator : Jordy Van Den Nieubdijk