Eyesight Nutrition Package تغليف علبة هدايا by Ruikang Xie

Eyesight Nutrition Package تغليف علبة هدايا by Ruikang Xie is a highly esteemed winner of the very prestigious 2021 جائزة A' Design Award البرونزية in تصميم التغليف Competition Category.

برونزالتغليف· 2021

Eyesight Nutrition Package تغليف علبة هدايا

by Ruikang Xie

Client: Xiexie Design

جائزة A' Design Award البرونزية Winner in التغليف Category

10,178

Verified Award Winner

Verify Award Status for #102228

View at A' Design Award Press Release Award Badge

Colors

The Design

About Eyesight Nutrition Package تغليف علبة هدايا

"حزمة تغذية البصر" هي علبة هدايا صُمّمت بمناسبة الذكرى السنوية الخامسة والثلاثين لتأسيس إحدى علامات النظارات البصرية. صُنعت العلبة من الورق المقوّى وتبلغ أبعادها 290 × 290 × 290 مليمتراً. تُثبَّت أربع علب صغيرة على الجدران الأربعة بواسطة مغالق مغناطيسية، في حين تحتوي العلبة الأسطوانية المركزية على تقويم وقاعدة دعم وقسائم شرائية. ويقدّم كل جانب زوجاً من النظارات مخصصاً لمشهد بعينه، إلى جانب كتيّبات إرشادية مطبوع عليها قصص العلامة التجارية وهدايا صغيرة. ويُجمَّع الهيكل بالكامل يدوياً. ويربط التصميم قصة العلامة التجارية بمشاهد الحياة اليومية في العمل والرياضة والترفيه والسفر.

The Recognition

About the جائزة A' Design Award البرونزية

Eyesight Nutrition Package تغليف علبة هدايا هو فائز بجائزة A' Design Award البرونزية، وهي تقدير رفيع المكانة يُمنح للتصاميم المتميزة التي تتسم بالإبداع والبراعة وحدة الذكاء. والفائزون بالبرونزية مصنوعات بارعة بوفرة ومبدعة بصورة لافتة، تؤكد الخبرة الواسعة والخيال وسعة الحيلة لدى مصمميها. ويُتوقع أن يكون Eyesight Nutrition Package تغليف علبة هدايا قطعة عالية التقدير ومحل إعجاب وحب، شديدة الاحترافية والابتكار. وهذا التصميم الفائز بجائزة A' Design Award البرونزية يتبنى أفضل الممارسات في الفن والعلم والتصميم والتكنولوجيا، ويتميز بعنايته بالتفاصيل. ويلبّي Eyesight Nutrition Package تغليف علبة هدايا الاحتياجات على أفضل وجه، ويلامس الرغبات، ويأسر المشاعر، ويستثير الفضول.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As the old brand celebrates its 35th anniversary, Dongbao Optical hopes to attract more attentions on the improvement of its brand image. A brand new ideal life concept is being proposed from the temperature, precision and scale of how Dongbao Optical conducts its behavior and operates its business A moderate viewing distance is pleasing to our eyes and a reasonable nutritional supplement to eyes enriches our lives. It represents the professional and quality products and services of Dongbao Optical, and the principles, wisdom and standards for Dongbao Optical to conduct its behavior and operate its business during past 35 years.
Dimensions & Packaging: 290mmx290mmx290mm
Tags: Glasses, nutrition, packaging design, brand humanities
Production Technology: The whole work is made of cardboard and adopts the shotbox structure. There are four small boxes inside which are attached to four walls by magnetic fasteners. The middle bucket box is for the base and the calendar. In addition, there are the drawers and the slots for coupons. They are all handmade.
Design Challenge: In terms of concept, we integrate the development story of Dongbao Optical brand and put forward the new concept exclusive to Dongbao people, and creatively use text to plan, write and lead the visual design as a whole. In terms of craft, the holistic packaging structure has been made by manual bonding, which is extremely difficult and challenging during production.
Research: The anniversary gift boxes for other brands on the market are just a change of form with no humanistic story embedded. However, we have designed and produced our products based on brand stories and humanistic interactions, and enabled customers to feel this considerate brand. The production has also adopted a complex structure which has never been seen before, so it is purely handmade by manual master.
Inspiration: The old brand Dongbao Optical has launched a gift box to celebrate its 35th anniversary. The [Eye Brightening Nutrition Package] is inspired by the enterprise culture, management mode and development story of Dongbao Optical, and spreads the idea of “bright eyes for beautiful views” through the refinement and combination of working, sporting, entertaining and traveling scenes. The readable, visible, usable and playable features are achieved by content planning, text writing and scene guidance.
Project Duration: Started in October 2019 and completed in November, all completed in Dongguan, China
Operation Flow: The box is in the outer package of laser. After taking the box out, one can open the blue cover with logo and then open the four sides separately. Each side has a pair of glasses for the corresponding scene, manuals printed with some stories and peripheral gifts. Middle bucket contains the brand coupons, the brand story calendar and the base to support the calendar.
Image Credits: Image #1-5 Lin Jiahui