Portugal Vineyards مساحة البيع بالتجزئة by Ricardo Porto Ferreira

Portugal Vineyards مساحة البيع بالتجزئة by Ricardo Porto Ferreira is a highly esteemed winner of the very prestigious 2020 جائزة A' Design Award الذهبية in تصميم الفضاءات الداخلية والمعارض Competition Category.

ذهبالتصميم الداخلي· 2020

Portugal Vineyards مساحة البيع بالتجزئة

by Ricardo Porto Ferreira

Client: Porto Architects

جائزة A' Design Award الذهبية Winner in التصميم الداخلي Category

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Verified Award Winner
Verify Award Status for #103170

عرض الأعمال View at A' Design Award Press Release Award Badge

Colors

The Design

About Portugal Vineyards مساحة البيع بالتجزئة

يعد متجر Portugal Vineyards النموذجي أول متجر فعلي لشركة النبيذ المتخصصة عبر الإنترنت. المحل يقع بجوار مقر الشركة ويواجه الشارع ويحتل مساحة 90 م 2 ويتكون المحل من مخطط مفتوح خالي من الفواصل. الداخل عبارة عن مساحة بيضاء شديدة العمياء وذات مساحة صغيرة مع دوران دائري - لوحة بيضاء للنبيذ البرتغالي للتألق والعرض. تم نحت الأرفف من الجدران في إشارة إلى شرفات النبيذ في تجربة تجزئة غامرة بزاوية 360 درجة بدون عداد.

The Recognition

About the جائزة A' Design Award الذهبية

Portugal Vineyards مساحة البيع بالتجزئة هو فائز بجائزة A' Design Award الذهبية، وهي تقدير رفيع المكانة للغاية يُمنح للتصاميم من الدرجة الأولى والرائعة والمتميزة. والفائزون بالذهبية هم إبداعات شديدة الابتكار وعالية الرؤية ومبهرة ببريقها، تعكس نبوغ مصمميها وحكمتهم وبراعتهم. ويُتوقع أن يكون Portugal Vineyards مساحة البيع بالتجزئة اختراعًا عظيم الإشادة ورائدًا وضخم الأثر يقدم قيمة غير مسبوقة. وهذا التصميم الفائز بجائزة A' Design Award الذهبية مشروع مذهل ومحترم يعود بالنفع الكبير ويوسّع حدود الفن والعلم والتصميم والتكنولوجيا. ويخلق Portugal Vineyards مساحة البيع بالتجزئة مشاعر رغبة قوية، ويثير الشغف، ويشجع الإبداع، ويفتننا.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A white canvas for the Portuguese wine to shine and be displayed. The interior is a blindingly white and minimal space with circular circulation. The shelves are carved out of the walls in reference to the wine terraces on a 360 degrees immersive retail experience with no counter. A retail space where staff are on the client side, suggesting, promoting and serving.
Dimensions & Packaging: Knauf, drywall system; Marilina, epoxy floor; Cin, paint; Ezpeleta, chairs; Lumit, lighting; Charme Versatil, fit-out.
Tags: Portugal Vineyards, terraces, curved walls, white space, minimal interiors
Production Technology: The curving walls are made of a gypsum board supported by a metal frame and the shelves are engineered wood supported in the same structure. The color is an element of the wine tasting process. After taking the decision to have a bright space we found that the RAL 9003 is the recommended color to be used as a background when observing the aging wine in the wine tasting events. It made sense to us to apply it to our concept as retail is all about the exhibition.
Design Challenge: The creative challenge of this project was to find that a circle plan could be the best answer for a squared existing space. Facing a squared plan, a cornered entrance and a secondary access we found our answer in the use of geometry. The displays are carved out of the walls in reference to the vineyard terraces in a circular shape that fills the customer field of view sensitively with indirect lighting and the sharp contrast between the product and the space.
Research: The initial challenges behind the space were to find the answers through geometry, to allow enough footfall to have the 600 references the clients intended to display, the design should allow the space to be used as a venue for suppliers presentations and to have an area for wine tasting. These requirements were answered through the definition of a radious that allowed the inner circle to gather about 50 people; three levels of terraces where all the bottles rest and a loop circulation that would be broken by the access points.
Inspiration: The traditional references to dark cellars and wood materials had to be completely disregarded. Out of this brief we immediately interpreter the need for light and an open plan. Also, while designing a retail space, where emotions tend to be rationalised and as a designer, we work to find solutions beyond the existing condition.
Project Duration: The project duration was from April to September 2019.
Operation Flow: Space with very linear, clear and open circulation where the staff is placed in center stage. From the moment clients enter the space they are accompanied side-by-side, with no counters, shelves or walls dividing or separating them from the staff members.
Patents: Copyrights belong to Porto Architects, 2019
Team Members: Ricardo Porto Ferreira
Image Credits: #1: Photographer Ivo Tavares Studio