Heaven Gaia التصميم الداخلي لمتجر أزياء by Zhenhua Luo, Gongpu Zhao and Yanli Zhang

Heaven Gaia التصميم الداخلي لمتجر أزياء by Zhenhua Luo, Gongpu Zhao and Yanli Zhang is a highly esteemed winner of the very prestigious 2020 جائزة A' Design Award الفضية in تصميم الفضاءات الداخلية والمعارض Competition Category.

فضةالتصميم الداخلي· 2020

Heaven Gaia التصميم الداخلي لمتجر أزياء

by Zhenhua Luo, Gongpu Zhao and Yanli Zhang

Client: Heaven Gaia

جائزة A' Design Award الفضية Winner in التصميم الداخلي Category

45,772
Verified Award Winner
Verify Award Status for #104789

View at A' Design Award Press Release Award Badge

Colors

The Design

About Heaven Gaia التصميم الداخلي لمتجر أزياء

"هيفن غايا" هو تصميم داخلي لمتجر رئيسي لعلامة أزياء فاخرة في الحي الفني بمدينة بكين. تبلغ مساحة المتجر 800 متر مربع، وهو مهيأ لخدمات تفصيل الأزياء حسب الطلب واختيار الإطلالات. يتيح درج حلزوني في الردهة تحويل المساحة من نمط البيع إلى نمط العرض، بحيث تصبح الحركة على الدرج جزءًا من عرض الأزياء. اعتُمد الخشب والماء موضوعين رئيسيين للتصميم، حيث حوكيت المياه باستخدام التقنيات الرقمية، ويشكّل الشلال خلفية لعرض الملابس. كما تربط واجهتا عرض زجاجيتان بين الفضاء الداخلي والخارجي.

The Recognition

About the جائزة A' Design Award الفضية

Heaven Gaia التصميم الداخلي لمتجر أزياء هو فائز بجائزة A' Design Award الفضية، وهي تقدير رفيع المكانة بصورة استثنائية يُمنح للتصاميم الرفيعة المستوى والجميلة والمبهرة. والفائزون بالفضية هم أعمال لامعة بشدة وشديدة الإبداع تجسّد الخبرة والموهبة وحدة الذكاء المتميزة لدى مصمميها. ويُتوقع أن يكون Heaven Gaia التصميم الداخلي لمتجر أزياء عملًا رائعًا يُعرض كنموذج، شديد الاحترافية وعميق الابتكار. وهذا التصميم الفائز بجائزة A' Design Award الفضية اختراع جدير بالذكر ومحل إعجاب، يعود بالنفع ويوسّع حدود الفن والعلم والتصميم والتكنولوجيا. وHeaven Gaia التصميم الداخلي لمتجر أزياء إبداع يغبطه الكثيرون، يثير الرغبات ويبعث مشاعر إيجابية ويشعل الدهشة والإعجاب.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Heaven Gaia, is a luxury fashion brand founded by Xiong which has been extremely active worldwide in recent years. Because of Ms Xiur’s unique characteristics and the rapid development of Gaia, the sales space needs to be carefully reflective of her art. Grace and power can be felt when communicated with Ms Xiur. Her talent and diligence in fashion, and the daily service she offers to celebrities are reminiscent of fashion masters of a past era. The experience here should be made pleasant.
Dimensions & Packaging: 800 sqm
Tags: shift from sales to show mode, a tribute to the designer Coco Chanel,reminiscent of fashion masters of a past era, "waterfall" serves as a background for the clothing
Production Technology: digital simulation of wave, cast concret, CNC
Design Challenge: I can feel both grace and power when I communicate with Ms Xiur. Her talent and diligence in fashion, and the daily service she offers to celebrities are reminiscent of fashion masters of a past era. How can this space be made classic? Secondly, the process of bespoke dressmaking and selecting outfits is time consuming. How can this experience be made pleasant?
Research: This is a flagship of Heaven Gaia. Gaia is a luxury fashion brand which has been extremely active worldwide in recent years. Her talent and diligence in fashion, and the daily service she offers to celebrities are reminiscent of fashion masters of a past era. Going up and down the spiral staircase in the lobby of the store can become part of a catwalk show, it is also a tribute to the designer Coco Chanel. The lobby can shift from sales mode to show mode. Water, as a symbol, is simulated here using new digital-technology. The "waterfall" serves as a background for the clothing.
Inspiration: Going up and down the spiral staircase in the lobby of the store can become part of a catwalk show, it is also a tribute to the designer Coco Chanel. The lobby can thus shift from sales mode to show mode. Two elements, wood and water, are representatives of the East. Water, as a symbol, is simulated here using new digital-technology. The "waterfall" serves as a background for the clothing. Two types of window display are made to create an interaction between the interior and the exterior.
Project Duration: The project started in April 2019 and finished in December 30 2019 in Beijing.
Operation Flow: Heaven Gaia, is a luxury fashion brand founded by Xiong which has been extremely active worldwide in recent years. This store has an area of 800 sqm and is located in the art district in Beijing. Because of Ms Xiur’s unique characteristics and the rapid development of Gaia, the sales space needs to be carefully reflective of her art.
Team Members: Zhenhua Luo, Gongpu Zhao, Yanli Zhang, Qianxuan Niu, Xiuwen Xiao, Changxin Tian, Yongcheng Xia, Liang Zhao and Ming Zhang
Image Credits: Photographer: Simon Wu