Twilight التصميم الداخلي لمساحة تجارية by Dot Dot Studio and Process Ltd.

Twilight التصميم الداخلي لمساحة تجارية by Dot Dot Studio and Process Ltd. is a highly esteemed winner of the very prestigious 2021 جائزة A' Design Award البرونزية in تصميم الفضاءات الداخلية والمعارض Competition Category.

برونزالتصميم الداخلي· 2021

Twilight التصميم الداخلي لمساحة تجارية

by Dot Dot Studio and Process Ltd.

Client: Dot Dot Studio

جائزة A' Design Award البرونزية Winner in التصميم الداخلي Category

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The Design

About Twilight التصميم الداخلي لمساحة تجارية

يوظّف هذا المشروع السرد المكاني ليغمر الزوّار في القصة والشغف والأصول الكامنة خلف كل مشروب، بما يجعل المكوّنات وتاريخها المؤثر ملموسَين داخل المساحة. وقد صُمّم المتجر لاستقبال مجموعة واحدة فقط في كل مرة، ليقدّم تجربة حصرية وحميمة يتمكّن الضيوف خلالها من إشراك حواسهم الخمس جميعها لتذوّق الجوهر الثمين للمنتج وتقديره تقديرًا كاملًا. وإلى جانب تعزيز التواصل الإنساني، تبني التجربة الكلية جسورًا بين الناس والبيئة، وتربط الحوار المتشابك بين المساحات المختلفة.

The Recognition

About the جائزة A' Design Award البرونزية

Twilight التصميم الداخلي لمساحة تجارية هو فائز بجائزة A' Design Award البرونزية، وهي تقدير رفيع المكانة يُمنح للتصاميم المتميزة التي تتسم بالإبداع والبراعة وحدة الذكاء. والفائزون بالبرونزية مصنوعات بارعة بوفرة ومبدعة بصورة لافتة، تؤكد الخبرة الواسعة والخيال وسعة الحيلة لدى مصمميها. ويُتوقع أن يكون Twilight التصميم الداخلي لمساحة تجارية قطعة عالية التقدير ومحل إعجاب وحب، شديدة الاحترافية والابتكار. وهذا التصميم الفائز بجائزة A' Design Award البرونزية يتبنى أفضل الممارسات في الفن والعلم والتصميم والتكنولوجيا، ويتميز بعنايته بالتفاصيل. ويلبّي Twilight التصميم الداخلي لمساحة تجارية الاحتياجات على أفضل وجه، ويلامس الرغبات، ويأسر المشاعر، ويستثير الفضول.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project aims to create a spatial narration, through which customers have come to understand the story behind the beverage they drink as well as the provenance of ingredients. The store is designed to serve one group of clients at a time, encouraging them to appreciate the product with all the senses and feel its worth with the heart. The overall experience helps to facilitate not only interaction between people but also spiritual conversation between human among alternative spaces.
Dimensions & Packaging: 42 Meter Square
Tags: Interior, Design, Primona, Commercial, Healthy, Beverage
Production Technology: We use high reflectivity of metal and mirror to create a sensual world. It is multi-dimensional and pervasive. The main source of illumination feels as warm as the Sun and stars, mimicking the warmth that chicken essence brings to the body and soul. From afar, mountains glitter gold in the Sun. Sapphire blue velvet and marble floor are intersected by golden lines as if rays of light, guiding the eye to the brand’s logo. As the centerpiece of the store, the sapphire blue counter appears to float on the marble ground, adding a sense of distinctiveness to the product.
Design Challenge: It is a bold project, trying to make customers understand the history and culture behind the traditional brand over a 65ml cup of beverage. The space plays an important role. It flows and reflects like rays of golden light, recalling the nourishing nectar of chicken essence. We have created an astonishing space. It is warm and impressive like the product, converting those who have experienced it into endorsers.
Research: Through contemporary design, we attempt to evoke a sense of being surrounded by nature during the 30-minute beverage experience provided by the store. Customers’ attention is guided by the contrasting color palette that dominates the storefront into the center of the interior. Inside, large titanium lattices reflect the hubbub of city streets, and at the same time, invoke longing for nature in people’s mind. Desire, imagination and reality intertwine, creating a kaleidoscope of reflections and imagery.
Inspiration: The Goal: To create an overall experience with the product, where the space plays an important role.
The Method: Reflections on metal lattices create a sense of illusion where nature imagery and reality intertwine
The Impact: To create a leisure space and bring healthy concepts to the neighboring communities.
Project Duration: The Interior project started in March 2018 and finished in March 2019 in Taipei, Taiwan.
Operation Flow: In response to today's health-conscious society, the product aims to put emphasis on the trusting relationship between people. We believe that the simpler the product, the stronger the message behind it should be. Through a seemingly authentic cup of chicken essence, the brand attempts to inspire customers to experience the traditional culture and healthy philosophy, in the meantime, appreciate the natural and aesthetic environment.
Team Members: Director of Design: Min-Chin HSU
Designer: Hsiao-Chieh CHOU