Xi Lin Men عبوة مشروب كحولي by Xu Yao and Li Wei

Xi Lin Men عبوة مشروب كحولي by Xu Yao and Li Wei is a highly esteemed winner of the very prestigious 2021 جائزة A' Design Award البرونزية in تصميم التغليف Competition Category.

برونزالتغليف· 2021

Xi Lin Men عبوة مشروب كحولي

by Xu Yao and Li Wei

Client: Xi Lin Men

جائزة A' Design Award البرونزية Winner in التغليف Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Xi Lin Men عبوة مشروب كحولي

"شي لين مِن" هو تصميم تغليف لمشروب روحي صيني، ويعني اسمه "اقتراب السعادة". الزجاجة شفافة، بحيث يظهر السائل الصافي بالكامل للعيان. وعند النظر إليها من زاوية تبلغ نحو 45 درجة، يتراءى في قاعدتها نقش بارز لسمكتين متقابلتين رأسًا بذيل، في استحضار لرمز "اليين واليانغ". وتمنح تقنية الزخرفة الصقيلة (المُثلَّجة) النقشَ السمكيَّ إحساسًا بالعمق، في حين تُطبَّق النقطتان الحمراوان على جبهتي السمكتين بتقنية الطباعة بالنقل الحراري. أما الغطاء فيحاكي هيئة الخيزران، رمز النمو المطّرد. ويسهّل الشكل الضيّق من الأعلى والعريض عند القاعدة عملية الصبّ.

The Recognition

About the جائزة A' Design Award البرونزية

Xi Lin Men عبوة مشروب كحولي هو فائز بجائزة A' Design Award البرونزية، وهي تقدير رفيع المكانة يُمنح للتصاميم المتميزة التي تتسم بالإبداع والبراعة وحدة الذكاء. والفائزون بالبرونزية مصنوعات بارعة بوفرة ومبدعة بصورة لافتة، تؤكد الخبرة الواسعة والخيال وسعة الحيلة لدى مصمميها. ويُتوقع أن يكون Xi Lin Men عبوة مشروب كحولي قطعة عالية التقدير ومحل إعجاب وحب، شديدة الاحترافية والابتكار. وهذا التصميم الفائز بجائزة A' Design Award البرونزية يتبنى أفضل الممارسات في الفن والعلم والتصميم والتكنولوجيا، ويتميز بعنايته بالتفاصيل. ويلبّي Xi Lin Men عبوة مشروب كحولي الاحتياجات على أفضل وجه، ويلامس الرغبات، ويأسر المشاعر، ويستثير الفضول.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A message about "happiness" was delivered in this product.
The bottle is transparent so that limpid liquid can be seen clearly. When people overlook the work from an angle of 45 degrees, they can see the relief of two Yin-Yang fish in the bottom which are staying head to tail from the wine. The red dot on the forehead of fish means "lucky strike" for Chinese. The bottle cap looks like bamboo, which means "keep rising steadily" so as to express a wish of people to forge ahead.
Dimensions & Packaging: Width 150mm x Depth 150mm x Height 290mm.
Tags: Alcohol, Package, Chinese, Chinese spirit, China, Beverage
Production Technology: We wanted to make the work more different from other products on the market today, so we used "simplicity" as our main design style. On the fish relief, frosting technique was used to make the work look more stereoscopic. The red dots on forehead of fish were made by thermal transfer printing technology.
Design Challenge: From a technical aspect, due to the limitation of technology, it is hard to make sculpture on a vertical surface of bottom of a bottle. It took us quite a long time to search for good technology to complete the work. So it is rare to see any products like ours in market today.
Research: The two designers read lots of literature to research about what represents the most the culture of "happiness" in China. They chose Chinese Dragon at first. But then they decided to choose fish instead of Chinese Dragon since fish is more common for people and more closed to real life. It could also perfectly deliver a clear message of luck and hope as well as the desire of freedom. That was what designers wanted to show: like people's respect to nature since Chinese believes in animism, and they always believe that nature will show them good signs, and bring good message to them.
Inspiration: The culture of "happiness" accounts for a large proportion in the daily life of Chinese people. This work is called "Xi Lin Men", means "Approaching Happiness" in English. Therefore, we were inspired by elements related to "happiness" in our innovation and design like a pair of fish that means "happiness" and "rich", red color that means "good luck comes at once", and bamboo that means "keep rising steadily" etc. We would like to bring good hope and luck to people through the work.
Project Duration: The project started in August 2019 in Shenzhen China and finished in May 2020 in Shenzhen China.
Operation Flow: Firstly, the bottle shape with a narrow top and wide bottom is easier to hold when pouring Chinese spirit.
Secondly, Chinese like to drink Chinese spirit when holding banquets and parties. The elements on the work will fit more on happy occasions like wedding and celebration. And it is also more convenient for consumer to identify when choosing products.
Besides, the core image of two fish together means Chinese "Tai Chi" and "Yin Yang" culture, expressing a good quality of pursuing happiness and respecting nature in China, and bring good luck and wealth to Chinese.
Team Members: Designer: Xu Yao
Art Director: Li Wei