Harlem Advocacy سلسلة ملصقات by Jiaqi Song is a highly esteemed winner of the very prestigious 2021 جائزة A' Design Award البرونزية in تصميم الرسوم والتوضيح والاتصال البصري Competition Category.
برونزالرسوم· 2021
Harlem Advocacy سلسلة ملصقات
by Jiaqi Song
Client: Bandujo Advertising Design
جائزة A' Design Award البرونزية Winner in الرسوم Category
Verified Award Winner
Verify Award Status for #107915The Design
About Harlem Advocacy سلسلة ملصقات
"هارلم أدفوكاسي" هي سلسلة من ملصقات الحملة الإعلانية صُممت لبرنامج مناصرة الصحة العامة الكائن في حي هارلم بمدينة نيويورك. تجمع الملصقات بين الشعار المتكامل للعلامة التجارية وأيقونات مرسومة توضيحياً، حيث تمثل كل أيقونة خدمة واحدة، مثل الدعم الطبي أو الاجتماعي أو التعليمي أو المتعلق بفرص العمل. ويعرض الملصق الرئيسي جميع الأيقونات مجتمعة. أما لأغراض التوزيع العام، فتُقسَّم السلسلة إلى ملصقات مفردة، يُبرز كل منها أيقونة واحدة بحجم كبير. وقد استُلهم الأسلوب البصري من فن البوب، بحيث يتمكن سكان المنطقة من التعرف على الخدمات بسرعة.
The Recognition
About the جائزة A' Design Award البرونزية
Harlem Advocacy سلسلة ملصقات هو فائز بجائزة A' Design Award البرونزية، وهي تقدير رفيع المكانة يُمنح للتصاميم المتميزة التي تتسم بالإبداع والبراعة وحدة الذكاء. والفائزون بالبرونزية مصنوعات بارعة بوفرة ومبدعة بصورة لافتة، تؤكد الخبرة الواسعة والخيال وسعة الحيلة لدى مصمميها. ويُتوقع أن يكون Harlem Advocacy سلسلة ملصقات قطعة عالية التقدير ومحل إعجاب وحب، شديدة الاحترافية والابتكار. وهذا التصميم الفائز بجائزة A' Design Award البرونزية يتبنى أفضل الممارسات في الفن والعلم والتصميم والتكنولوجيا، ويتميز بعنايته بالتفاصيل. ويلبّي Harlem Advocacy سلسلة ملصقات الاحتياجات على أفضل وجه، ويلامس الرغبات، ويأسر المشاعر، ويستثير الفضول.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a series of advertising campaign posters designed for Harlem Health Advocacy Partners, an organization under the New York City Department of Health. To help the residents in Harlem know more about the services from this organization: medical, social, educations, job-related, etc, these campaign posters include a brand lock up, various illustrated and designed icons, representing different services, to promote this program provided by New York City Department of Health.
- Dimensions & Packaging
- Digital Design and Illustrations, Printed poster size 24 x 30 inches.
- Tags
- graphic design, poster, illustrations, social service, poster design
- Production Technology
- Adobe Illustrator, Adobe Indesign, Adobe Photoshop.
- Design Challenge
- The creative challenge in this project has been that since the audiences of this campaign are very specific, it needs to find the right balance between messaging and visual communications, in order to help the Harlem residents understand the messaging of this campaign easily and quickly. But at the same time, the design style of the posters needs to convey this "Harlem Style", in order to grab attention and promote the services from Harlem Health Advocacy Partners.
- Research
- The research process of this project starts with brainstorming how to convert a government/social service project into an eye-catching and fun project. The research objective was to do as many competitive researches, statistically and visually, as possible, in order to help understand the needs of Harlem residents.
- Inspiration
- The inspiration for this project comes from the location where Harlem Health Advocacy Partners mainly focuses on helping: Harlem. Since the main audiences that are benefited from this program are residents living in the Harlem community, the look and feel of this project should have this Harlem vibe, in order to resonate with the residents. To communicate with the residents in a clear and easy-understood way, these posters are heavily visual graphics and illustration orientated, influenced by pop art and design style.
- Project Duration
- This project started in June 2017 in New York City and finished in September 2017 in New York City.
- Operation Flow
- There is one main campaign poster, which includes all the illustrated visual icons graphics. And when the posters are out for distribution in public, they will be broken into the individual poster with one single icon zoomed in, representing that specific service provided by Harlem Health Advocacy Partners.
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