3 Mobile Lifestyle Store التصميم الداخلي لمتجر بيع بالتجزئة by Yan Yik Lun and Marco Choi is a highly esteemed winner of the very prestigious 2021 جائزة A' Design Award الفضية in تصميم الفضاءات الداخلية والمعارض Competition Category.
فضةالتصميم الداخلي· 2021
3 Mobile Lifestyle Store التصميم الداخلي لمتجر بيع بالتجزئة
Client: IMO design
جائزة A' Design Award الفضية Winner in التصميم الداخلي Category
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The Design
About 3 Mobile Lifestyle Store التصميم الداخلي لمتجر بيع بالتجزئة
متجر 3 Mobile Lifestyle هو مشروع تصميم داخلي لمتجر تابع لعلامة تجارية في مجال شبكات الهاتف المحمول في هونغ كونغ. تبلغ مساحة المتجر 150 مترًا مربعًا. تمتد الخطوط المتباينة بالأبيض والأسود عبر كل ركن من أركان الفراغ. وتشكّل الخطوط القُطرية العريضة شريط الإضاءة الخطي ونمط الأرضية. وتضيف التشطيبات الخشبية إحساسًا بالانسجام والبساطة. أما منطقة خدمة العملاء فتستخدم فواصل من الأقمشة الماصة للضوضاء مستوحاة من مقاعد الدرجة الأولى في الطائرات. ويحتضن استوديو ورش عمل مغلق بفواصل زجاجية قابلة للتحريك دوراتٍ تعليمية، ويمكن فتحه على منطقة البيع لإقامة الفعاليات.
The Recognition
About the جائزة A' Design Award الفضية
3 Mobile Lifestyle Store التصميم الداخلي لمتجر بيع بالتجزئة هو فائز بجائزة A' Design Award الفضية، وهي تقدير رفيع المكانة بصورة استثنائية يُمنح للتصاميم الرفيعة المستوى والجميلة والمبهرة. والفائزون بالفضية هم أعمال لامعة بشدة وشديدة الإبداع تجسّد الخبرة والموهبة وحدة الذكاء المتميزة لدى مصمميها. ويُتوقع أن يكون 3 Mobile Lifestyle Store التصميم الداخلي لمتجر بيع بالتجزئة عملًا رائعًا يُعرض كنموذج، شديد الاحترافية وعميق الابتكار. وهذا التصميم الفائز بجائزة A' Design Award الفضية اختراع جدير بالذكر ومحل إعجاب، يعود بالنفع ويوسّع حدود الفن والعلم والتصميم والتكنولوجيا. و3 Mobile Lifestyle Store التصميم الداخلي لمتجر بيع بالتجزئة إبداع يغبطه الكثيرون، يثير الرغبات ويبعث مشاعر إيجابية ويشعل الدهشة والإعجاب.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The new store with a design of contrasting colours of black and white stripes traversing each and every single corner of the store. Additionally, the regular store layout combined with wide diagonal lines for the linear light bar and floor pattern, which formed a contemporary style that highlights the brand colours. Other parts recruited a wooden finish and created a sense of harmony and simplicity. Has given a simple, spontaneous yet modern edge to the meaning of aesthetic beauty.
- Dimensions & Packaging
- Total floor area: 150 metre square.
- Tags
- 3, 3 Shop, mobile store, retail design, shop design, mobile lifestyle, Monochrome, 3HK
- Production Technology
- For the newly built 3 Supreme customer service quarter, the designer have employed the idea from aircraft first-class seating, with noise-absorbing fabrics for partitioning, which creates a high level of privacy. Layers of white 3D stripped glass light panels with stainless steel in gold highlight became the feature back wall at the supreme customer service corner. This created a simple yet elegant atmosphere.
- Design Challenge
- The first pilot store combines with the new business model apart from the traditional sale area, which also including 3 Supreme customer service, workshop & multifunctional business event space. To provide a more seamless, efficient and interactive service experience for customers.
- Research
- The development of mobile networks and smartphones nowadays has strongly been focusing on new technology as a selling point, as well as ways to simplify our work and enhancement of human life and has formed an integral part of our daily lives. Hence, the newly revamped 3 lifestyle store has taken mobile lifestyle as a theme to match with customers' desire for a smarter, simplified, and relaxed lifestyle.
- Inspiration
- The development of mobile networks and smartphones nowadays has strongly been focusing on new technology as a selling point, as well as ways to simplify our work and enhancement of human life and has formed an integral part of our daily lives. Hence, the newly revamped 3 lifestyle store has taken mobile lifestyle as a theme to match with customers' desire for a smarter, simplified and relaxed lifestyle.
- Project Duration
- The project started in Match 2019 in Hong Kong and finished in July 2019.
- Operation Flow
- The innermost corner of the store has an enclosed workshop surrounded by operable glass partitions, which provides an area for smartphone tutorials for customers and further training for staff. Multifunctional space is created with operable glass partitions opening up to connect to the sales area. It gives a capacity of up to 40 people, which is a perfect venue for media functions, announcements, ceremonies, social and business events.
- Patents
- Copyrights belong to IMO design limited, 2019.
- Team Members
- Yan Yik Lun
Marco Choi
Natalie Chan
Fung Yeung - Image Credits
- IMO design, Bobby Wu
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