Tongrentang Zhima Health تصميم داخلي لمتجر بيع بالتجزئة by Yong Wong

Tongrentang Zhima Health تصميم داخلي لمتجر بيع بالتجزئة by Yong Wong is a highly esteemed winner of the very prestigious 2021 جائزة A' Design Award الذهبية in تصميم الفضاءات الداخلية والمعارض Competition Category.

ذهبالتصميم الداخلي· 2021

Tongrentang Zhima Health تصميم داخلي لمتجر بيع بالتجزئة

by Yong Wong

Client: Beijing Tongrentang Health

جائزة A' Design Award الذهبية Winner in التصميم الداخلي Category

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The Design

About Tongrentang Zhima Health تصميم داخلي لمتجر بيع بالتجزئة

"تونغ رن تانغ تشيما هيلث" هو متجر تجريبي يقع في بكين، تبلغ مساحته 5000 متر مربع موزعة على ثلاثة طوابق، ويجمع في مكان واحد المكمّلات الغذائية والأطعمة المغذية ومنتجات الرعاية الصحية التي تتضمن تقنيات صحية. وقد استُخدمت في التصميم الداخلي مساحات واسعة من المواد المتباينة، مثل الخشب الصلب والنحاس الأصفر. وتتوزع على الطوابق ابتداءً من الطابق الأرضي وصعودًا أربعة محاور رئيسية، هي: الاستشارة، والغذاء، والنقاهة، والعلاج. كما يوفّر المتجر فضاءً اجتماعيًا مريحًا للزبائن.

The Recognition

About the جائزة A' Design Award الذهبية

Tongrentang Zhima Health تصميم داخلي لمتجر بيع بالتجزئة هو فائز بجائزة A' Design Award الذهبية، وهي تقدير رفيع المكانة للغاية يُمنح للتصاميم من الدرجة الأولى والرائعة والمتميزة. والفائزون بالذهبية هم إبداعات شديدة الابتكار وعالية الرؤية ومبهرة ببريقها، تعكس نبوغ مصمميها وحكمتهم وبراعتهم. ويُتوقع أن يكون Tongrentang Zhima Health تصميم داخلي لمتجر بيع بالتجزئة اختراعًا عظيم الإشادة ورائدًا وضخم الأثر يقدم قيمة غير مسبوقة. وهذا التصميم الفائز بجائزة A' Design Award الذهبية مشروع مذهل ومحترم يعود بالنفع الكبير ويوسّع حدود الفن والعلم والتصميم والتكنولوجيا. ويخلق Tongrentang Zhima Health تصميم داخلي لمتجر بيع بالتجزئة مشاعر رغبة قوية، ويثير الشغف، ويشجع الإبداع، ويفتننا.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zhima Health concept store provides dietary supplements, nourishing & health food and even health care products that incorporate health tech, enabling customers to enjoy one-stop and immersive shopping experience. Besides, it also doubles as a new and comfortable social space for customers.
Following the concepts of high quality, sense of participation and personal shopping experience, the brand-new retail model aims to meet the demands of consumption upgrade and improve the quality of customers’ lives rather than overturn the traditional retail style.
Dimensions & Packaging: 5000 square meters, 3 floors
Tags: Tongrentang, Wu Xiang, In View, Zhima, experience store, experience shop, Pharmacy store
Production Technology: The designer Yong Wong has applied a large area of contrasting materials as solid wood and brass in the store.
Design Challenge: The first breakthrough lies in the initial investigation on retail industry and the final set of trade form. Secondly, the brand tried to find some well-known foreign design teams. However, because the foreign designers did not really understand the business model and accurate needs of the well-established domestic brands, they eventually failed to give a design plan. Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Research: Probably in 2014, Tongrentang seems to have encountered bottleneck. The selling form relying on traditional stores urgently needs to be changed, so the brand proposed a strategic transformation from products to services at that time.
After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Inspiration: After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Project Duration: This project started in May 2019 and finished in December 2019 in Beijing.
Operation Flow: From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Team Members: Yong Wong, Wei Tan, Chenxu Zhu, Guiying Zhang, Zhiyong Jia, Yue Yu.
Image Credits: Beijing Wuxiang Space Architecture Design