LiNing 8th Gen المتجر الرئيسي (الفلاغشيب) by Yingtao Xu

LiNing 8th Gen المتجر الرئيسي (الفلاغشيب) by Yingtao Xu is a highly esteemed winner of the very prestigious 2021 جائزة A' Design Award الفضية in تصميم الفضاءات الداخلية والمعارض Competition Category.

فضةالتصميم الداخلي· 2021

LiNing 8th Gen المتجر الرئيسي (الفلاغشيب)

by Yingtao Xu

Client: Li Ning (China) Sports Goods Co., Ltd.

جائزة A' Design Award الفضية Winner in التصميم الداخلي Category

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The Design

About LiNing 8th Gen المتجر الرئيسي (الفلاغشيب)

"لي نينغ – الجيل الثامن" هو متجر رئيسي لعلامة تجارية رياضية، تبلغ مساحته 2049 مترًا مربعًا. يستلهم التصميم مفرداته من مضامير الجري وملاعب كرة السلة. تعرض منطقة المدخل منتجات الجري أسفل أشرطة إضاءة متغيّرة الألوان تتوهّج على إيقاع منتظم. وتتوسّط المساحة شاشة LED تستحضر الشاشات المعلّقة فوق ملاعب كرة السلة، وتؤطّر منطقة عرض منتجات كرة السلة. أما الأسطح الداخلية فتعتمد على الإسمنت بمظهره البسيط، في حين صُنعت الرفوف من المعدن والفولاذ المقاوم للصدأ بتشطيب يحاكي ملمس ألياف الكربون. ويمكن تفكيك الرفوف وإعادة تدويرها للحدّ من النفايات. وقد جرى تجميع البضائع ضمن مناطق موضوعية واضحة المعالم.

The Recognition

About the جائزة A' Design Award الفضية

LiNing 8th Gen المتجر الرئيسي (الفلاغشيب) هو فائز بجائزة A' Design Award الفضية، وهي تقدير رفيع المكانة بصورة استثنائية يُمنح للتصاميم الرفيعة المستوى والجميلة والمبهرة. والفائزون بالفضية هم أعمال لامعة بشدة وشديدة الإبداع تجسّد الخبرة والموهبة وحدة الذكاء المتميزة لدى مصمميها. ويُتوقع أن يكون LiNing 8th Gen المتجر الرئيسي (الفلاغشيب) عملًا رائعًا يُعرض كنموذج، شديد الاحترافية وعميق الابتكار. وهذا التصميم الفائز بجائزة A' Design Award الفضية اختراع جدير بالذكر ومحل إعجاب، يعود بالنفع ويوسّع حدود الفن والعلم والتصميم والتكنولوجيا. وLiNing 8th Gen المتجر الرئيسي (الفلاغشيب) إبداع يغبطه الكثيرون، يثير الرغبات ويبعث مشاعر إيجابية ويشعل الدهشة والإعجاب.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: LiNing, an international fashionable professional sports brand, has been interpreting its slogan "anything is possible" with actions. From space design to shelf display, the store shows different space atmospheres in different theme areas. Various categories of goods are laid out in a clear and observable pattern to facilitate customers selecting goods and bring them a multi level shopping experience.
Dimensions & Packaging: The store's area is 2049 sqm.
Tags: Flagship, Retail, Chinese, Sport, Athletic Apparel, Footwear
Production Technology: The colorful and bright sign on the exterior facade of the store illustrates the LiNing brand style of youth, vitality, sport and fashion. The interior space is decorated with simple cement materials, looking fashionable and personalized, while setting off the product highlights. The store shelves are largely made of metal and stainless steel, with carbon fiber texture finish. They can be disassembled and recycled to minimize waste of resources.
Design Challenge: The challenge for this project was to design a flagship store that was not cliched and still felt relatable.
Research: The store image of the eighth generation is the result of continuous development and perfection following the development of the times. With the successive presentation of various types of stores with different conditions, the store image of the eighth generation has been enhanced and perfected in terms of decoration, gadgets, lighting and experience systems, forming a set of dynamic and continuous store image standards.
Inspiration: In the image design of the eighth generation flagship store of LiNing, the designers take running tracks and basketball gyms as the sources of inspiration, organically integrate professional products for running exercise and basketballs and all sorts of fashion products including sports fashion and China LiNing in the same store, highlighting professional sports attributes and the fashion life atmosphere of the brand.
Project Duration: The project started in December 2019 in Liuzhou and finished in May 2020 in Liuzhou.
Operation Flow: The store entrance is an area displaying running exercise commodities. The design is inspired by the running tracks. The RGB color changing light belt at the top are lined regularly. The lights shine in rhythm, pairing with the running models below, for a dynamic display to attract the sight of people hurrying to and fro. The LED screen in the middle of the store is inspired by the LED screen at the top of basketball gym, which along with the focus display of the basketball models below, formulates the atmosphere characteristics of the basketball theme commodity exhibition in the middle.
Team Members: Designer: Xu Yingtao
Designer: Yu Danfeng
Image Credits: Image #1: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #2: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #3: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #4: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #5: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.