Jiangmen Culture and Tourism الشعار والهوية التجارية by EUCA Culture and Communications Co. Ltd.

Jiangmen Culture and Tourism الشعار والهوية التجارية by EUCA Culture and Communications Co. Ltd. is a highly esteemed winner of the very prestigious 2021 جائزة A' Design Award البرونزية in تصميم الرسوم والتوضيح والاتصال البصري Competition Category.

برونزالرسوم· 2021

Jiangmen Culture and Tourism الشعار والهوية التجارية

by EUCA Culture and Communications Co. Ltd.

Client: Jiangmen culture, tourism, radio, television and Sports Bureau

جائزة A' Design Award البرونزية Winner in الرسوم Category

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Colors

The Design

About Jiangmen Culture and Tourism الشعار والهوية التجارية

"ثقافة وسياحة جيانغمن" هو شعار وهوية تجارية صُمّما لقطاع الثقافة والسياحة في مدينة جيانغمن الواقعة في مقاطعة غوانغدونغ بجنوب الصين. يستلهم الشعار من الحرف الصيني التقليدي "مِن" الذي يعني البوابة، ومن بنية القوس التذكاري. وقد دُمجت داخل شكل البوابة عناصر مستوحاة من المشهد الحضري للمدينة وعمارتها وتراثها الثقافي وطبيعتها ونباتاتها. ويعبّر اللون الذهبي المطفي عن مدينة غنية ومتواضعة في الوقت ذاته. كما وُضع دليل للهوية التجارية لدعم التطبيق المتّسق لها.

The Recognition

About the جائزة A' Design Award البرونزية

Jiangmen Culture and Tourism الشعار والهوية التجارية هو فائز بجائزة A' Design Award البرونزية، وهي تقدير رفيع المكانة يُمنح للتصاميم المتميزة التي تتسم بالإبداع والبراعة وحدة الذكاء. والفائزون بالبرونزية مصنوعات بارعة بوفرة ومبدعة بصورة لافتة، تؤكد الخبرة الواسعة والخيال وسعة الحيلة لدى مصمميها. ويُتوقع أن يكون Jiangmen Culture and Tourism الشعار والهوية التجارية قطعة عالية التقدير ومحل إعجاب وحب، شديدة الاحترافية والابتكار. وهذا التصميم الفائز بجائزة A' Design Award البرونزية يتبنى أفضل الممارسات في الفن والعلم والتصميم والتكنولوجيا، ويتميز بعنايته بالتفاصيل. ويلبّي Jiangmen Culture and Tourism الشعار والهوية التجارية الاحتياجات على أفضل وجه، ويلامس الرغبات، ويأسر المشاعر، ويستثير الفضول.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo inspired by a traditional Chinese Character Men which means gate. The shape of logo integrated with features of the Character and the structure of memorial archway.
The logo incorporates elements which extracted from cityscape, architecture, cultural heritage, landscape and plants of Jiangmen. Matte gold is chosen to imply the city is plentiful but low-profile.
Tags: Branding, City, Culture and tourism, Logo design, Visual system
Design Challenge: Jiangmen is a city with long and complicated history. It contains 4 counties and 3 districts. The special requirement for this project is to show the highlights of these 4 counties and 3 districts equally and adequately. Through in-depth study on culture and history of Jiangmen, we form the current design that can place numerous elements.
Research: This project began with a comprehensive research both quantitative and qualitative. Multiple methods were employed including desk research, internet survey, on-site investigation, interview, group discussions and seminars. The result shows Jiangmen lack of recognition and the characteristics and unique culture and tourism assets of Jiangmen has little awareness as tourist destination. Based on this result we developed our creative idea: to show abundant scenery of Jiangmen in one logo that shaped as gate.
Inspiration: Jiangmen is a city in Guangdong Province in southern China. The city is considered as hometown of most overseas Chinese. It is because a large amount of overseas Chinese is originated from Jiangmen. They brought Memorial Archways, a traditional arch structured Chinese architectural which can be found in many entrances of villages in China, to many countries. Memorial Archway becomes symbol of Chinatown now. For the purpose of attract overseas Chinese to visit Jiangmen, the local government initiated this project and requested a new brand logo for its culture and tourism section.
Project Duration: June 2019 – April 2020, Shanghai, China
Operation Flow: To communicate the visual identity with target audience, an official logo launch event was hold and an advertising video was published via omni channel communication. To build a consistent brand visual identity and its application, a brand identity guideline was provided and a training session was conducted. Various applications of brand identity were demonstrated, such as stationary, digital media, printed materials, etc. Application of logo in infrastructure of Jiangmen, local products were also listed in the guideline.
Team Members: Ellain Li, Di Tang, Grace Xu, Mingwei Zhou
Image Credits: Ellain Li, Grace Xu， Di Tang