Yanghe Personal Letters Baijiu تغليف مشروبات كحولية by Zhaoxin Zhu and Dongyan Ruan

Yanghe Personal Letters Baijiu تغليف مشروبات كحولية by Zhaoxin Zhu and Dongyan Ruan is a highly esteemed winner of the very prestigious 2021 جائزة A' Design Award البرونزية in تصميم التغليف Competition Category.

برونزالتغليف· 2021

Yanghe Personal Letters Baijiu تغليف مشروبات كحولية

by Zhaoxin Zhu and Dongyan Ruan

Client: Jiangsu Yanghe Distillery Co., Ltd

جائزة A' Design Award البرونزية Winner in التغليف Category

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Verified Award Winner

Verify Award Status for #110714

View at A' Design Award Press Release Award Badge

Colors

The Design

About Yanghe Personal Letters Baijiu تغليف مشروبات كحولية

"يانغخه للرسائل الشخصية" هو تغليف لمشروب باييجيو الصيني الرُّوحي المُنتَج في مدينة سوتشيان بمقاطعة جيانغسو، وهي منطقة تشتهر بإنتاج المشروبات الكحولية. يقدّم التصميم فن الخط لدى الأدباء الصينيين على هيئة رسائل مكتوبة بخط اليد، بينما تُظهر خريطة محلية الأنهار والبحيرات والأراضي الرطبة المحيطة بالمعمل. صُنعت الزجاجة من السيراميك بطلاء زجاجي أبيض مطفأ اللمعان، ويمكن استخدام غطاء الزجاجة ككأس للشرب. أما العلبة الخارجية فمصنوعة من الورق المضلّع الصديق للبيئة ومغلّفة بغطاء ورقي، وتُفتح العلبة بسهولة.

The Recognition

About the جائزة A' Design Award البرونزية

Yanghe Personal Letters Baijiu تغليف مشروبات كحولية هو فائز بجائزة A' Design Award البرونزية، وهي تقدير رفيع المكانة يُمنح للتصاميم المتميزة التي تتسم بالإبداع والبراعة وحدة الذكاء. والفائزون بالبرونزية مصنوعات بارعة بوفرة ومبدعة بصورة لافتة، تؤكد الخبرة الواسعة والخيال وسعة الحيلة لدى مصمميها. ويُتوقع أن يكون Yanghe Personal Letters Baijiu تغليف مشروبات كحولية قطعة عالية التقدير ومحل إعجاب وحب، شديدة الاحترافية والابتكار. وهذا التصميم الفائز بجائزة A' Design Award البرونزية يتبنى أفضل الممارسات في الفن والعلم والتصميم والتكنولوجيا، ويتميز بعنايته بالتفاصيل. ويلبّي Yanghe Personal Letters Baijiu تغليف مشروبات كحولية الاحتياجات على أفضل وجه، ويلامس الرغبات، ويأسر المشاعر، ويستثير الفضول.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This Baijiu made in Suqian, Jiangsu province, which is famous for being the city of Chinese Liquors. The city is surrounded by mountains and rivers, and this excellent ecological environment brings a Baijiu with unique taste. The product expresses the calligraphy of these literati in the form of handwritten letters, while using the local map to present the great ecological environment of Yanghe Distillery. The outer packaging uses green corrugated paper.
Dimensions & Packaging: 280mm x85 mm x200mm x 1.55kg Width x Depth x Height x Weight
Tags: Three rivers、two lakes and one wetland; literati and calligraphy; handwork; environmental; recycle
Production Technology: 1.Bottle: ceramic bottle, applying matte white glaze, and the bottle cap can be used as a Baijiu cup.
2.Box：Adopting environmental corrugated paper and wrapped with paper cover.
Design Challenge: "Personal letter" refer to an article written by hand, since the writer usually sends the letter to a friend, it always adopts a free writing style, which gets the true interest of calligraphy. It not only has a certain historical value, but also has a high artistic value in calligraphy.For representative personal letters, like calligrapher of Tang Dynasty, Yan Zhenqing's "In Memory of My Nephew",which is written for mourn his newphew, and this article is known as one of the "three major running hands in the world". As for Yanghe Personal Letters Baijiu, it expresses literati's calligraphy in a special form, which provides assurance to not only internal quality but also external packaging, creating a precedent for Baijiu design.
Research: This product takes into account about Chinese people's healthy drinking volume. The box of this Baijiu is easy to open, also the bottle is ergonomic. Each bottle of Baijiu comes with a match glass, and you can drink as long as you want whether you are alone or not.
Inspiration: The core idea of this Baijiu is closely related to the lasting prosperity of Jiangnan. Perfect natural environment creates an exquisite background and a land flowing milk and honey. The artistic techniques of Yanghe Personal Letters Baijiu fully incorporate the advanced knowledge of traditional calligraphy and painting. It also interprets the spirits of the literati into the strong and mellow life. The background of the times and the heritage of the culture fall on the scrolls and fine Baijiu.
Project Duration: The project started in December 2017 in Suqian, Jiangsu and finished in December 2019, Suqian, Jiangsu.
Operation Flow: Yanghe is famous because of its water, abundant water sources, excellent wetland environment, and high-quality underground water sources have jointly achieved the ultimate soft texture of Yanghe. It has also made Yanghe famous at home and abroad and become one of the representatives of Chinese liquor.The Yanghe Personal Letters Baijiu combines the blessed natural environment and the literati's praise in this unique Baijiu, also attracts consumers to spontaneously participate in the care of the environment, reminds them the respect for spirit, and the most important one is to enjoy the pleasant experience of the Baijiu in a more rational and healthy way.
Team Members: Designer: Dongyan Ruan
Image Credits: Image #1: Photographer Dongyan Ruan, Yanghe Personal Letters Baijiu, 2020.