Rosa Roxburghii تغليف الشاي by Guangzhou Cheung Ying Design Co., Ltd. is a highly esteemed winner of the very prestigious 2021 جائزة A' Design Award الذهبية in تصميم التغليف Competition Category.
ذهبالتغليف· 2021
Rosa Roxburghii تغليف الشاي
by Guangzhou Cheung Ying Design Co., Ltd.
Client: Guangzhou Cheung Ying Design Co., Ltd.
جائزة A' Design Award الذهبية Winner in التغليف Category
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- Verified Award Winner
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The Design
About Rosa Roxburghii تغليف الشاي
"روزا روكسبرغي" هو تصميم تغليف لمشروب شاي معلّب. العبوة عبارة عن علبة ألومنيوم بطول 65 مم وعرض 65 مم وارتفاع 95 مم، بسعة 245 مل. تستخدم العناصر الرسومية رسمًا توضيحيًا بالأسلوب الصيني لمزرعة شاي نبات الورد الروكسبرغي، بما يعكس العناية المبذولة منذ الزراعة وحتى انتقاء المواد. وتُشكّل العناصر الصينية التقليدية واللون الأحمر الميمون بوصفه لون الموضوع الأساسي تخطيط التصميم. وقد صُمِّم التغليف لمنح المنتج هوية واضحة وللتعبير عن الصحة والطبيعية والحيوية والتوارث.
The Recognition
About the جائزة A' Design Award الذهبية
Rosa Roxburghii تغليف الشاي هو فائز بجائزة A' Design Award الذهبية، وهي تقدير رفيع المكانة للغاية يُمنح للتصاميم من الدرجة الأولى والرائعة والمتميزة. والفائزون بالذهبية هم إبداعات شديدة الابتكار وعالية الرؤية ومبهرة ببريقها، تعكس نبوغ مصمميها وحكمتهم وبراعتهم. ويُتوقع أن يكون Rosa Roxburghii تغليف الشاي اختراعًا عظيم الإشادة ورائدًا وضخم الأثر يقدم قيمة غير مسبوقة. وهذا التصميم الفائز بجائزة A' Design Award الذهبية مشروع مذهل ومحترم يعود بالنفع الكبير ويوسّع حدود الفن والعلم والتصميم والتكنولوجيا. ويخلق Rosa Roxburghii تغليف الشاي مشاعر رغبة قوية، ويثير الشغف، ويشجع الإبداع، ويفتننا.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Due to the lack of personalization of the old packaging of the product which visual communication information is unclear, there is no unique imprint of its own category. Therefore, in order to better communicate with consumers, enhance the local characteristics and charm of rosa roxburghii and tea culture, and convey the new concept of "health, naturalness, vitality, and inheritance", a brand-new appearance design is needed to carry and present the concept and values behind the brand.
- Dimensions & Packaging
- The packaging with a capacity of 245ml，the packaging size is 65mm in length, 65mm in width and 95mm in height.
- Tags
- Rosa Roxburghii,Tea packaging,Traditional Chinese elements,Illustration,Beverage Packaging
- Production Technology
- The design material is made of aluminum can.
- Design Challenge
- The challenge mainly lies in how to better improve the awareness and competitiveness of rosa roxburghii tea in the consumer market, so as to make it stand out among the competing products. To address this challenge, we have added the healthy and natural attributes of rosa roxburghii tea to the traditional tea culture elements. Through visual creativity and brand integration, we further improved the relationship between the brand and consumers, and brought consumers a more reliable sense of brand trust.
- Research
- With the continuous improvement of living standards, people pay more and more attention to the quality of life, and have higher requirements for the aesthetics of packaging design and the charm it shows. Therefore, on the basis of retaining the traditional "tea" cultural characteristics of the product, our design has incorporated modern art elements, which is to interpret the life attitude conveyed by the brand – "returning to original nature, and staying healthy and progressive."
- Inspiration
- The overall design is based on the Chinese style illustration of rosa roxburghii tea garden, which outlines the rigor from planting to selection of materials that is embedded in the brand, and conveys the essence of the fusion of Chinese tea and rosa roxburghii. The design is also created on the basis of culture inheritance by adopting Chinese auspicious red as the theme color, and with layout incorporated with traditional Chinese elements.
- Project Duration
- The project started in April 2019 in Guangzhou, and finished in September 2019 in Guangzhou.
- Operation Flow
- With the tea beverage market constantly developing, safety and health have become the major concerns of consumers in their choice of tea beverage. Therefore, in order to create a healthy, natural, and high-quality brand, the illustrations have a creative style combining nature with vitality, echoing with people’s original desire.
- Team Members
- Creative Director: Zhiji Dong
Designer: Lu Gu
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