Who's That Eating كتاب مصور مجسم by Keitaro Sugihara is a highly esteemed winner of the very prestigious 2021 جائزة A' Design Award الذهبية in تصميم الرسوم والتوضيح والاتصال البصري Competition Category.
ذهبالرسوم· 2021
Who's That Eating كتاب مصور مجسم
Client: Keitaro Sugihara
جائزة A' Design Award الذهبية Winner in الرسوم Category
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- Verified Award Winner
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The Design
About Who's That Eating كتاب مصور مجسم
هذا الكتاب المجسم التفاعلي يتابع سبعة حيوانات تستمتع بوجباتها الخفيفة المفضلة، كل منها بطية منبثقة ثلاثية الأبعاد تُظهر أسلوب الأكل المميز لها. صُمم كل عنصر منبثق بقص صفحة واحدة، وصفحة خلفية ثانية تكشف عن داخل كل فم وتضيف التماسك الهيكلي. هذا التصميم البسيط، المدمج مع رسوم توضيحية بتقنية الكولاج الورقي، يبث الحياة في كل حيوان. يتضمن النص أصوات الأكل عبر محاكاة صوتية يابانية، مما يشجع القارئ على فتح وإغلاق الصفحات بينما تقضم الحيوانات طعامها.
The Recognition
About the جائزة A' Design Award الذهبية
Who's That Eating كتاب مصور مجسم هو فائز بجائزة A' Design Award الذهبية، وهي تقدير رفيع المكانة للغاية يُمنح للتصاميم من الدرجة الأولى والرائعة والمتميزة. والفائزون بالذهبية هم إبداعات شديدة الابتكار وعالية الرؤية ومبهرة ببريقها، تعكس نبوغ مصمميها وحكمتهم وبراعتهم. ويُتوقع أن يكون Who's That Eating كتاب مصور مجسم اختراعًا عظيم الإشادة ورائدًا وضخم الأثر يقدم قيمة غير مسبوقة. وهذا التصميم الفائز بجائزة A' Design Award الذهبية مشروع مذهل ومحترم يعود بالنفع الكبير ويوسّع حدود الفن والعلم والتصميم والتكنولوجيا. ويخلق Who's That Eating كتاب مصور مجسم مشاعر رغبة قوية، ويثير الشغف، ويشجع الإبداع، ويفتننا.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This interactive pop-up book features seven different animals enjoying a snack, each with their own unique 3D pop up fold showcasing their eating style. Each pop up was designed with just a single page cut out. This simple design, combined with paper collage illustrations, brings life to each animal as they jump out from the page. The text includes eating sounds via Japanese onomatopoeia, encouraging the reader to open and close the pages as the animals munch away.
- Dimensions & Packaging
- 180 mm x 195 mm x 25 mm
- Tags
- Picturebook, Childrenbook, Popupbook, Bookdesign, graphicdesign,
- Production Technology
- Traditionally, pop up books are created by pasting folded paper onto a bound page. With a younger audience in mind, I closely considered book durability in my design process. I challenged myself to design each pop up using a single cut and folded page, laminated against a printed backing page that reveals the inside of each mouth. If the page happens to tear, this design makes it easy to repair.
Each illustration was hand collaged with various materials and papers to create my own textures and colors. - Design Challenge
- The biggest challenge in this project was to design seven distinct pop ups that accurately depict each animal’s unique eating motion.
- Research
- For research, I looked at several pop up books for inspiration. I was curious about their approaches to book production and storytelling. I found that there are many complex pop up books right now, and I wanted to counter that by making something simple and durable, yet effective and interesting.
Prototypes were tested by a dedicated quality control specialist, my young son Ito. - Inspiration
- After experimenting with paper to make a simple pop up, I found that the pop up moved as I opened and closed the folded paper. This motion reminded me of an animal eating, which inspired me to create a picture book.
- Project Duration
- The project started in December 2014 in Tokyo and finished in December 2019 in Tokyo. Published in May 2020.
- Operation Flow
- For each spread, the reader is greeted with a different snack and an animal's hand. Who's that eating? To reveal the animal pop up, the page is extended out from the center. The alternative was to flip to a new page, but I aimed to keep each prompt contained. This design ensures a smooth flow from question to answer.
- Team Members
- Publisher : TOKYO SHOTEN Ltd.
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