Wenzhong Liquor مركز تجربة by Liuqiang Feng Zhibo Gong is a highly esteemed winner of the very prestigious 2021 جائزة A' Design Award البرونزية in تصميم الفضاءات الداخلية والمعارض Competition Category.
برونزالتصميم الداخلي· 2021
Wenzhong Liquor مركز تجربة
Client: Hope Interior Design
جائزة A' Design Award البرونزية Winner in التصميم الداخلي Category
Verified Award Winner
Verify Award Status for #113274The Design
About Wenzhong Liquor مركز تجربة
"وينتشونغ ليكر" هو مركز تجربة أُنشئ داخل ورشة معمل لتقطير الخمور في مدينة زون‑يي. يربط ممرٌ خشبيٌّ مسار الزوّار ويصل بين قاعة حرفة التخمير، وقاعة ثقافة الشركة، ومسار مستودع النبيذ، والبار المركزي، ومنطقة التذوّق. وتستوحي لوحة الألوان درجتها الحمراء من حجر الدانشيا المحلي ومن الذرة الرفيعة، وهي الحبوب المستخدمة في التخمير. وتشكّل مواد الأسمنت والفولاذ والطين المدكوك الحديث الأسطح الداخلية، وهي مواد تتميّز أيضًا بمقاومتها للحريق. ولمّا كان هيكل المصنع الأصلي منخفض الارتفاع، فقد فُتح طابق ثانٍ في المنطقة المركزية لاكتساب مزيد من الارتفاع والحضور المكاني.
The Recognition
About the جائزة A' Design Award البرونزية
Wenzhong Liquor مركز تجربة هو فائز بجائزة A' Design Award البرونزية، وهي تقدير رفيع المكانة يُمنح للتصاميم المتميزة التي تتسم بالإبداع والبراعة وحدة الذكاء. والفائزون بالبرونزية مصنوعات بارعة بوفرة ومبدعة بصورة لافتة، تؤكد الخبرة الواسعة والخيال وسعة الحيلة لدى مصمميها. ويُتوقع أن يكون Wenzhong Liquor مركز تجربة قطعة عالية التقدير ومحل إعجاب وحب، شديدة الاحترافية والابتكار. وهذا التصميم الفائز بجائزة A' Design Award البرونزية يتبنى أفضل الممارسات في الفن والعلم والتصميم والتكنولوجيا، ويتميز بعنايته بالتفاصيل. ويلبّي Wenzhong Liquor مركز تجربة الاحتياجات على أفضل وجه، ويلامس الرغبات، ويأسر المشاعر، ويستثير الفضول.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In terms of technique, the designer extracted the red main color of the local unique red Danxia stone and wine making raw material sorghum, supplemented by the water waves of Chishui River and the popular expression of liquor making technology and Chinese traditional 24 solar terms. Through the use of cement, steel and modern rammed earth, it conveys the architectural interior flavor of the integration of local culture and traditional brewing techniques with modern industry.
- Dimensions & Packaging
- The interior of the building is a standard production workshop with a span of 78 meters and a width of 28 meters, which is a frame structure. The entrance hall is compressed into a relatively enclosed space with small and micro permeability. It is divided into exhibition area and storage room.
- Tags
- Interior, Commercial, Experience Center, Jiang-flavour Chinese spirits, Artistic, Fashionable, Modern Style, Industrial Sense
- Production Technology
- In terms of function, the designer connects the tour line through the plank road, sets up the brewing craft hall, enterprise culture hall, wine storehouse visiting trail, central bar and tasting area, so as to let visitors understand the family brewing culture.
- Design Challenge
- Because the project is located in a self-built factory building, the original structure is limited in height. Therefore, the designer opened the second floor in the core area to solve the building power sense that the space does not have. In view of the flammability of liquor, non combustible or flame retardant materials such as cement and steel are selected to organize the indoor interface structure, presenting the entire combination space of industrial sense and modern style.
- Research
- The owner Wang family is a local business family, who established the current Wenzhong Liquor through acquisition and reorganization in 2010. After ten years of continuous investment and continuous brewing, its production of Wenzhong Jiang-flavour Chinese spirits has reached the local well-known level. Therefore, with the increasing number of customers visiting the winery, the company needs to improve the supporting space to meet the customer's tour experience.
- Inspiration
- Due to the relatively mature tour and exhibition of French and Italian wineries, the design team has obtained the experience spirit of those who are keen on wine culture to come to the winery from afar, so that more people can visit Wenzhong Liquor and spread the brewing culture of Jiang-flavour Chinese spirits.
- Project Duration
- The project started in March 2020 in Zunyi and finished in October 2020 in Zunyi.
- Operation Flow
- The center area uses the 28 meters times 18 meters space planning of the building as the core exchange area, the closed wine jars display and sea-viewing platform, and divides the building span of 30 meters as the wine jars sea area.
- Patents
- Copyrights belong to Hope Interior Design, 2020.
- Team Members
- Liuqiang Feng
Zhibo Gong
Dan Li - Image Credits
- Image #1: Photographer Old Blue, Wenzhong Liquor, 2020.
Image #2: Photographer Old Blue, Wenzhong Liquor, 2020.
Image #3: Photographer Old Blue, Wenzhong Liquor, 2020.
Image #4: Photographer Old Blue, Wenzhong Liquor, 2020.
Image #5: Photographer Old Blue, Wenzhong Liquor, 2020.
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