Akbank ATM واجهة أجهزة الصراف الآلي by Akbank T.A.S

Akbank ATM واجهة أجهزة الصراف الآلي by Akbank T.A.S is a highly esteemed winner of the very prestigious 2021 جائزة A' Design Award الفضية in تصميم الواجهات والتفاعل وتجربة المستخدم Competition Category.

فضةالواجهات· 2021

Akbank ATM واجهة أجهزة الصراف الآلي

by Akbank T.A.S

Client: Akbank

جائزة A' Design Award الفضية Winner in الواجهات Category

40,401

Verified Award Winner

Verify Award Status for #114208

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Akbank ATM واجهة أجهزة الصراف الآلي

"أك بنك إيه تي إم" هي واجهة قائمة على الويب مصممة لأجهزة الصراف الآلي. تُعرض الواجهة على شاشات بدقة 1024 × 768 بكسل وتدعم عدة لغات، من بينها الإنجليزية والألمانية والروسية والفرنسية. وتقدّم لوحة معلومات مخصّصة محتوى يستند إلى أنماط سلوك المستخدم ونماذج القرارات المالية. وتساعد التخطيطات البسيطة والمعلومات الواضحة المستخدمين على تتبّع كل خطوة. ويعتمد النهج المشابه للهواتف المحمولة على تفاعلات مألوفة، حيث تستغرق المعاملة في المتوسط نحو عشر ثوانٍ أقل مما كانت عليه سابقًا.

The Recognition

About the جائزة A' Design Award الفضية

Akbank ATM واجهة أجهزة الصراف الآلي هو فائز بجائزة A' Design Award الفضية، وهي تقدير رفيع المكانة بصورة استثنائية يُمنح للتصاميم الرفيعة المستوى والجميلة والمبهرة. والفائزون بالفضية هم أعمال لامعة بشدة وشديدة الإبداع تجسّد الخبرة والموهبة وحدة الذكاء المتميزة لدى مصمميها. ويُتوقع أن يكون Akbank ATM واجهة أجهزة الصراف الآلي عملًا رائعًا يُعرض كنموذج، شديد الاحترافية وعميق الابتكار. وهذا التصميم الفائز بجائزة A' Design Award الفضية اختراع جدير بالذكر ومحل إعجاب، يعود بالنفع ويوسّع حدود الفن والعلم والتصميم والتكنولوجيا. وAkbank ATM واجهة أجهزة الصراف الآلي إبداع يغبطه الكثيرون، يثير الرغبات ويبعث مشاعر إيجابية ويشعل الدهشة والإعجاب.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Automated-Teller-Machine experience is one of the pillars for the journey of Akbank of being the future of banking with seamless omnichannel experiences and taking digital transformation to the next level in all areas. It is aimed to be the preferred and recommended cash transaction center that everyone can use the mobile like experience with a smart personalized dashboard based on behavior patterns of users and offers based on their financial decision models.
Dimensions & Packaging: 1024px X 768px screens within an Automated-Teller-Machine device
Tags: Banking, Personalized Experience, Smart Banking, Social Banking, Future-Proof Banking, Rewarding Banking
Production Technology: The design was developed as web-based with multiple language options like English, German, Russian, French, etc.
Design Tools: Sketch, After Effects, Principle, Photoshop, Invision, Zeplin
Development tools: React.js, JavaScript, HTML5, CSS3, Java, Node.js
Design Challenge: While working away from the physical device and its environment, designing a digital experience within an actual environment is such a sophisticated challenge. Also, during the design process, another issue was ambiguous conditions of physical environments and their impact on users. The physical environments of Automated-Teller-Machines were visited to observe the routines of users and to understand better.
Research: With a human-centric approach, through a future-proof and mobile-like experience, it is aimed to support a broad range of user types and serve their needs. To achieve this, it was not only benefited from a wide range of research methods but also used data and user behavior patterns to drive design decisions. Moreover, several user testing sessions like A/B testing, usability testing, and accessibility testing were conducted to validate the hypothesizes during the prototyping period.
Inspiration: The starting question was "How to Design Automated-Teller-Machines in a revolutionary way?". Although the number of monthly usage of Akbank ATM is around 19 million, its experience was outdated and inefficient. While the cash-centric Automated-Teller-Machine experience is still relevant in Turkey, Akbank defines the future of their experience as an important touchpoint, by considering its evolution.
Project Duration: The project's process started in March 2019, in Istanbul. The first release was in 2020. It is still an ongoing journey with design updates and user feedback.
Operation Flow: Akbank designed a new experience of Automated-Teller-Machines with the mission of being future proof and sought to leverage new and old technologies to pioneer future banking. Financial clarity is provided through simple and insightful designs using data and customer insights. With the new mobile-like approach, users feel more personal via familiar interactions, the smoother and self-sufficient experience. Also, the average length of transactions is less by approximately ten seconds.
Patents: Copyrights belong to Akbank T.A.Ş, 2020.
Team Members: Dilara Gül
Gizem Öncü
Ayhan Arslan
Anıl Emmiler
Mete Eraydın
Itır Akel
Akbank Design and Development Team
R/GA London Team
Image Credits: Image #1: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #2: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #3: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #4: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #5: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Video Credits: Illustrator Akbank Design Studio, Akbank ATM, 2020