Times Pavilion جناح المعارض by Sangu Design Guangzhou Co. Ltd.

Times Pavilion جناح المعارض by Sangu Design Guangzhou Co. Ltd. is a highly esteemed winner of the very prestigious 2021 جائزة A' Design Award الفضية in تصميم الفضاءات الداخلية والمعارض Competition Category.

فضةالتصميم الداخلي· 2021

Times Pavilion جناح المعارض

by Sangu Design Guangzhou Co. Ltd.

Client: Sangu Design Guangzhou Co. Ltd.

جائزة A' Design Award الفضية Winner in التصميم الداخلي Category

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The Design

About Times Pavilion جناح المعارض

"جناح تايمز" (Times Pavilion) هو فضاء عرض صُمّم لصالح إحدى شركات التطوير العقاري الصينية. يبتعد الجناح عن مخططات التصميم الداخلي الثابتة، إذ يضمّ جداراً متحركاً مكوّناً من شاشات عرض LED كبيرة يمكن طيّها وإعادة تموضعها على امتداد مسار محدد. ويؤدي التكامل بين المسار والآليات الميكانيكية والبرمجة إلى تحريك الجدار ذهاباً وإياباً لتغيير هيئة الفضاء. وتعرض الشاشات تاريخ تطور الشركة مع إمكانية تحديث المحتوى في الوقت الفعلي، ما يقلّل من هدر المواد الناتج عن وسائل العرض المطبوعة. ويتبع التوزيع المكاني حركة الزائر لتشكيل مسار بانورامي متواصل.

The Recognition

About the جائزة A' Design Award الفضية

Times Pavilion جناح المعارض هو فائز بجائزة A' Design Award الفضية، وهي تقدير رفيع المكانة بصورة استثنائية يُمنح للتصاميم الرفيعة المستوى والجميلة والمبهرة. والفائزون بالفضية هم أعمال لامعة بشدة وشديدة الإبداع تجسّد الخبرة والموهبة وحدة الذكاء المتميزة لدى مصمميها. ويُتوقع أن يكون Times Pavilion جناح المعارض عملًا رائعًا يُعرض كنموذج، شديد الاحترافية وعميق الابتكار. وهذا التصميم الفائز بجائزة A' Design Award الفضية اختراع جدير بالذكر ومحل إعجاب، يعود بالنفع ويوسّع حدود الفن والعلم والتصميم والتكنولوجيا. وTimes Pavilion جناح المعارض إبداع يغبطه الكثيرون، يثير الرغبات ويبعث مشاعر إيجابية ويشعل الدهشة والإعجاب.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In this project, through the linkage of the track, machinery and program, the designer switches the moving trail of the wall back and forth to activate the whole space. In this brand new mode, viewers feel they have entered a different space, where they have a real sense of life.
Dimensions & Packaging: In addition to breaking the pattern of traditional space, the designer subverts the physical relationship between space and furnishings. The spatially movable wall is composed of giant LED display screens, which can be folded flexibly. Taking the human movement track as the core logic and the spatial circulation as the leading factor, the designer aims to create a unique panoramic experience.
Tags: People, Brand, Exhibition, Space, Culture
Production Technology: The screens, from shallow to deep, demonstrate the development history of Times China. The high-tech display mode, to some extent, can reduce the waste of resources in physical presentation, and update information in real time. The pavilion will be used in a sustainable way to realize the concept of green environmental protection.
Design Challenge: The designer need to weaken and hide the design, which not only makes functional arrangement, but also places the viewers in the space-time relations, who, through the immersive narrative space, are stimulated to have more thought and return to the humanism.
Research: Times China, an enterprise involving the urbanization of China, has launched a series of celebrations and commemorative activities on the occasion of its 20th anniversary, in particular in the creation of the Times Pavilion. Based on the interpretation of the Times China brand, the designer puts forward the spatial concept of apocalypse, extracts the three keywords of space , matter and energy , and further gives a design response to this spatial concept.
Inspiration: Most of the previous space designs were static, conceived and planned forinvariability. In this design, the designer tries to break the restricted space form, and create a human dependent circulation in the limited space of the Times Pavilion.
Project Duration: The project started in July 2018 in Gunang Zhou, China and finished in March 2020.
Operation Flow: Through the linkage of the track, machinery and program, the designer switches the moving trail of the wall back and forth to activate the whole space. In this brand new mode, viewers feel they have entered a different space, where they have a real sense of life.
Team Members: Teng Gu, Rui Hua Chen
Image Credits: Teng Gu