Organic Rice الحقيبة by Kazuo Fukushima and Haruka Takeuchi is a highly esteemed winner of the very prestigious 2022 جائزة A' Design Award الفضية in تصميم التغليف Competition Category.
فضةالتغليف· 2022
Organic Rice الحقيبة
by Kazuo Fukushima and Haruka Takeuchi
Client: China State Farms Agribusiness Corp
جائزة A' Design Award الفضية Winner in التغليف Category
Verified Award Winner
Verify Award Status for #114666The Design
About Organic Rice الحقيبة
هذا المشروع هو الذي يجسد مشاعر صانعي الأرز اللذيذ في ووتشانغ. فكرة التصميم هي السجاد الذهبي الطبيعي. ابتكرت التصميم المرتبط بالمشهد الذي يبدو فيه حقل أرز واسع باللون الذهبي. الحزمة عبارة عن سجادة أرز ذهبية. لذا فإن شكل حزمة الفراغ هو كتلة مثل المكعب. وبالإضافة إلى ذلك، الرسم التوضيحي للبطة هو إثبات الزراعة العضوية. التصميم الذي عبأ ببساطة قيمة الزراعة العضوية في ووتشانغ.
The Recognition
About the جائزة A' Design Award الفضية
Organic Rice الحقيبة هو فائز بجائزة A' Design Award الفضية، وهي تقدير رفيع المكانة بصورة استثنائية يُمنح للتصاميم الرفيعة المستوى والجميلة والمبهرة. والفائزون بالفضية هم أعمال لامعة بشدة وشديدة الإبداع تجسّد الخبرة والموهبة وحدة الذكاء المتميزة لدى مصمميها. ويُتوقع أن يكون Organic Rice الحقيبة عملًا رائعًا يُعرض كنموذج، شديد الاحترافية وعميق الابتكار. وهذا التصميم الفائز بجائزة A' Design Award الفضية اختراع جدير بالذكر ومحل إعجاب، يعود بالنفع ويوسّع حدود الفن والعلم والتصميم والتكنولوجيا. وOrganic Rice الحقيبة إبداع يغبطه الكثيرون، يثير الرغبات ويبعث مشاعر إيجابية ويشعل الدهشة والإعجاب.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Wuchang is the most famous rice producing area in Heilongjiang Province, China. Among them, this organic rice is most carefully grown by farmers. My design team observed this place and had a very special experience. The landscape of harvesting in the vast fields is all golden and very beautiful. In addition, The farmers raise ducks in the fields and the rice is free of pests. This is proof of pesticide free. This is a project to package Wuchang organic rice.
- Dimensions & Packaging
- The first layer: vacuum packed
Surface: matte.
Width 100mm x Depth 200mm x Height 50mm 500g - Tags
- Organic, Rice, Package, China, Duck
- Production Technology
- The product has a two layer structure. The first layer is a clear vinyl bag that is vacuum packed to keep it fresh after factory. The second layer is a polyvinyl chloride bag, which has design elements and handles. The surface is matte. In addition, a transparent part is designed on the lower right corner so that the condition of the rice can be checked.
The rice is printed in gold to express a brilliant image. - Design Challenge
- The creative idea is natural golden carpet. We verified the design, which is associated with the scene where a vast rice field looks golden. It is a trimmed design of a golden rice carpet. In addition, Added an illustration of a duck to prove organic farming. The design that simply expresses the value of organic farming.
- Research
- Analysis of boutique supermarkets where products are sold.
Competitive analysis for internet sales.
Analysis for targets in the market.
Package analysis for the Japanese rice market. - Inspiration
- There is a rich land located in Heilongjiang Province, northern China. It is extremely cold in winter there, with the lowest temperature of minus 30 degrees. Harsh natural environment is ideal for raising high quality natural rice. The Wuchang rice is grown in this area with pleasant weather and quality water. The rice is protected with duck. During the season of harvest, rice fields look like golden carpets. This wonderful scene and environment is the inspiration of this design.
- Project Duration
- The project started in September 2019 and finished in September 2020 in Shanghai.
- Operation Flow
- First, analyze the market and understand the current situation
Second, target analysis to verify what kind of design consumers will like.
Third, brand analysis compare with competitors.
Fourth, develop creative ideas.
Fifth, original design.
Sixth, sample production, color check, etc.
Finally, check the finished product. - Patents
- Copyrights belong to CHINA STATE FARMS AGRIBUSINESS (GROUP) CORP.,
- Team Members
- Creative Director: Kazuo Fukushima
Art Director: Haruka Takeuchi
Copy Writing: Zhou Ying
Project Management: Xu Xuehua - Image Credits
- Image: Photographer zhu Jie
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