Nuscents أحمر شفاه كاليدوسكوب by En Ke and Yuancao Pan is a highly esteemed winner of the very prestigious 2021 جائزة A' Design Award الحديدية in تصميم التغليف Competition Category.
حديدالتغليف· 2021
Nuscents أحمر شفاه كاليدوسكوب
Client: Shanghai Youfei Cosmetics Co., Ltd
جائزة A' Design Award الحديدية Winner in التغليف Category
Verified Award Winner
Verify Award Status for #115479The Design
About Nuscents أحمر شفاه كاليدوسكوب
يمثل هذا المنتج محاولة جريئة لابتكار وتطوير الهيكل التعبوي لمنتجات المكياج! يقدم أفكاراً واتجاهات جديدة لتصميم وتطوير منتجات المكياج. يتوافق هذا المنتج مع مفهوم "التصميم المتقاطع" الذي يفضله الشباب للتواصل من خلال الاهتمام والعاطفة. يمكنه تعزيز تطوير صناعة مستحضرات التجميل بأكملها من حيث ثقافة العلامة التجارية، ووظيفة المنتج، والحماية البيئية، والابتكار التكنولوجي. حصل هذا المنتج على براءات اختراع في الصين والولايات المتحدة، بالإضافة إلى جوائز تصميم في كلا البلدين!
The Recognition
About the جائزة A' Design Award الحديدية
Nuscents أحمر شفاه كاليدوسكوب هو فائز بجائزة A' Design Award الحديدية، وهي تقدير مرموق يُمنح للتصاميم الجيدة التي تلبّي المتطلبات المهنية والصناعية المنتظرة من الإبداعات حسنة التصميم. ويُظهر الفائزون بالحديدية مهارة كبيرة وتخصصًا عاليًا وفهمًا خبيرًا وقدرة إبداعية لدى صنّاعهم. ويُتوقع أن يكون Nuscents أحمر شفاه كاليدوسكوب إبداعًا عالي التقدير ومحل إعجاب وحب، عمليًا ومبتكرًا. وهذا التصميم الفائز بجائزة A' Design Award الحديدية يدمج أفضل ممارسات القطاع، وله خصائص تقنية كفؤة ترتبط بالدراية والموهبة. ويحظى Nuscents أحمر شفاه كاليدوسكوب بالاحترام لدقته، وقد صُمّم لتقديم تحسينات لجودة الحياة تساعد على جعل العالم مكانًا أفضل.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Innovative application of cross-border packaging design, Design features: 1. Cultural innovation; 2.Functional innovation; 3.Environmental protection; 4. Technological innovation.
The moment the Kaleidoscope lipstick is opened, it is separated into two products, "The lipstick belongs to the mum, and the Kaleidoscope belongs to the kid!" This product is a gift between mum and kid, as well as a gift between friends, lovers and relatives! This is a product warm your heart! - Dimensions & Packaging
- Outer packaging size (kaleidoscope): length 18cm, diameter 3.6cm;
Internal product size (lipstick): length 14cm, diameter 1.4cm. - Tags
- Kaleidoscope, lipstick, dream, beauty, crossover design
- Production Technology
- The two products of lipstick and kaleidoscope are combined through innovative design and technology. The product structure stability problem, the collision problem between the glass material and the lipstick tube, and the heat preservation problem were solved.
- Design Challenge
- Difficulty 1: How to create and find an intermediate that can express the brand concept of "dream and beauty".
Difficulty 2: What kind of packaging can contain the common emotions of people under multiculturalism and resonate with most people? - Research
- This product is a bold attempt to innovate and develop the packaging structure of makeup products! Bringing new ideas and directions for the design and development of makeup products. This product fits the "cross-border" product that young people love to communicate with interest and emotion. It can promote the development of the entire cosmetics industry in terms of brand culture, product function, environmental protection, and technological innovation. This product Environmental protection: not easily discarded packaging, greatly ease the waste generation, and has been put into the commodity market!
- Inspiration
- The inspiration comes from people is yearning for dreams and beauty.
The kaleidoscope represents everyone is longing for beauty and dreams in childhood, while lipstick is people is pursuit of beauty after they grow up. Organically blending beauty and dreams, a single product has more functions! - Project Duration
- The project started in Shanghai in January 2019 and was completed in Shanghai in October 2019. It was listed on the Chinese market in December 2019.
- Operation Flow
- 1. Using a kaleidoscope as the outer packaging of the long lipstick, the two products are combined.
2. Open the top cover of the kaleidoscope to take out the built-in long lipstick. (See Figure 2)
3. Take out the long lipstick, put back the top cap of the kaleidoscope, and the kaleidoscope can be used again. - Patents
- innovative packaging method! Chinese patent number: ZL201930669113.4; USA patent number: US10,606,088 B1.
Copyright: KE, EN.
Design features: 1. Cultural innovation: multicultural resonance; 2. Functional innovation: giving a single beauty lipstick more possible functions. 3. Environmental protection: The packaging method that is not easy to discard greatly reduces the generation of garbage. 4. Technological innovation: technological innovation and development to realize the above-mentioned functions. - Team Members
- Creative Design: EN KE
Executive Design: EN KE
Executive Design: YUANCAO PAN
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