Spiderweb الصورة الرئيسية by Mateus Morgan de Aguiar is a highly esteemed winner of the very prestigious 2021 جائزة A' Design Award الذهبية in تصميم الرسوم الحاسوبية والنمذجة ثلاثية الأبعاد Competition Category.
ذهبالرسوم الحاسوبية· 2021
Spiderweb الصورة الرئيسية
Client: Morgan Studio
جائزة A' Design Award الذهبية Winner in الرسوم الحاسوبية Category
Verified Award Winner
Verify Award Status for #115823The Design
About Spiderweb الصورة الرئيسية
كانت الفكرة الرئيسية هي إنشاء شيء يجذب كل الاهتمام إلى المنتج، باستخدام عناصر أقل قدر الإمكان وإنشاء بعض التواصل مع الجمهور المستهدف في نفس الوقت. يشير عنصر الويب أيضًا إلى قبضة الحذاء وطبيعته البرية، مما يضفي طابعًا شخصيًا على المنتج. ينقل المزاج أيضًا التكنولوجيا الموجودة في جوهر الحذاء وقليل من اللغة الغامضة التي تأتي مع عنصر شبكة العنكبوت الذي يمثل أيضًا قبضة نعل الحذاء.
The Recognition
About the جائزة A' Design Award الذهبية
Spiderweb الصورة الرئيسية هو فائز بجائزة A' Design Award الذهبية، وهي تقدير رفيع المكانة للغاية يُمنح للتصاميم من الدرجة الأولى والرائعة والمتميزة. والفائزون بالذهبية هم إبداعات شديدة الابتكار وعالية الرؤية ومبهرة ببريقها، تعكس نبوغ مصمميها وحكمتهم وبراعتهم. ويُتوقع أن يكون Spiderweb الصورة الرئيسية اختراعًا عظيم الإشادة ورائدًا وضخم الأثر يقدم قيمة غير مسبوقة. وهذا التصميم الفائز بجائزة A' Design Award الذهبية مشروع مذهل ومحترم يعود بالنفع الكبير ويوسّع حدود الفن والعلم والتصميم والتكنولوجيا. ويخلق Spiderweb الصورة الرئيسية مشاعر رغبة قوية، ويثير الشغف، ويشجع الإبداع، ويفتننا.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The idea is to bring the product a personification of wildness, connecting the shoe direct to the customers life style. The mood also transmits technology, present on the shoe essence and a pinch of a mystical language that comes with the spider web element that also represents the shoesole grip. Everything made in 3D without scans.
- Dimensions & Packaging
- Width 5000px x Height 3488px 300dpi
- Tags
- 3d boot, 3d shoe, shoe render, boot render, 3d product, 3d render, shoe modelling, product visualization
- Production Technology
- The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering. Nothing on the scene was scanned or photoscaned.
- Design Challenge
- The hardest part was about the concept and thinking about something something never seen before on a so enormous market. Another complicated part was getting some real nice balance between something beautiful and real at same time.
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- The inspiration of the mood and elements comes from the nature, connecting the image directly with the customers life style. To show the grip of the shoe, the spiderweb, that is a wild element also was used.
- Project Duration
- I started doing the piece on setember 21 and it took about 1 month, ending on October 21.
- Operation Flow
- The key visual was used on online and offline media such product folder, box, and video. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- Team Members
- Mateus Morgan
Caique Fernando
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