Showni التصميم الداخلي لبوتيك ملابس by Nianwei Zhu

Showni التصميم الداخلي لبوتيك ملابس by Nianwei Zhu is a highly esteemed winner of the very prestigious 2021 جائزة A' Design Award البرونزية in تصميم الفضاءات الداخلية والمعارض Competition Category.

برونزالتصميم الداخلي· 2021

Showni التصميم الداخلي لبوتيك ملابس

by Nianwei Zhu

Client: U-Guide Architectural Design Atelier

جائزة A' Design Award البرونزية Winner in التصميم الداخلي Category

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Colors

The Design

About Showni التصميم الداخلي لبوتيك ملابس

"شوني" هو تصميم داخلي لبوتيك ملابس تبلغ مساحته 108 أمتار مربعة ويقع في مدينة سوتشو. وقد وُضع هيكل قوسي ذو منحنيات غير منتظمة في وسط المخطط المستطيل ليحتضن منطقة عرض المنتجات الرئيسية. وتفتح النوافذ الفرنسية الكبيرة والمدخل نصف الدائري المتجر على الشارع وتُدخل ضوء النهار إلى داخله. وتتدلى خراطيم التكييف الحمراء من السقف لتعمل كدليل بصري يتباين مع الأسطح البيضاء. واستُبدل التيرازو المصبوب في الموقع ببلاط التيرازو للحد من التكلفة، في حين تحافظ أكشاك العرض الأكريليكية والأرفف الشفافة على خفة المساحة.

The Recognition

About the جائزة A' Design Award البرونزية

Showni التصميم الداخلي لبوتيك ملابس هو فائز بجائزة A' Design Award البرونزية، وهي تقدير رفيع المكانة يُمنح للتصاميم المتميزة التي تتسم بالإبداع والبراعة وحدة الذكاء. والفائزون بالبرونزية مصنوعات بارعة بوفرة ومبدعة بصورة لافتة، تؤكد الخبرة الواسعة والخيال وسعة الحيلة لدى مصمميها. ويُتوقع أن يكون Showni التصميم الداخلي لبوتيك ملابس قطعة عالية التقدير ومحل إعجاب وحب، شديدة الاحترافية والابتكار. وهذا التصميم الفائز بجائزة A' Design Award البرونزية يتبنى أفضل الممارسات في الفن والعلم والتصميم والتكنولوجيا، ويتميز بعنايته بالتفاصيل. ويلبّي Showni التصميم الداخلي لبوتيك ملابس الاحتياجات على أفضل وجه، ويلامس الرغبات، ويأسر المشاعر، ويستثير الفضول.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Showni, a combination of the English word Show and the Chinese character Ni (you), is the Chinese homonym of the owner's name. It suggests staying true to the original inspiration on the road of pursuing dreams, constantly to "Be Ourselves And Show Ourselves". The designer believes that each space, as an independent entity and carrier, is writing its own unique story.
Dimensions & Packaging: The area is 108 sqm.
Tags: Retail, Interesting, Boutique, Display, Clothing
Production Technology: Large French windows at the facade introduce better light into the chambers to display the interior environment. The half-moon-shaped doorway highlights the shop out of the regular and square pattern of the shops facing the street, drawing the public attention. In the shop, the designer builds an arc structure of irregular curves in the central area of the conventional rectangular space, adjusts the spatial atmosphere and carries on the function partition via block insertion and curve visual modeling.
Design Challenge: The on-site grinded terrazzo is replaced by the terrazzo floor tiles to effectively reduce the overall project cost. The acrylic red display booths and transparent shelves make the whole space lighter and more translucent. In the whole design process, a large number of curved surface modeling, and irregular red line design and fixation are applied, extremely creative and challenging. The final simple, graceful, modern and perfect presentation goes far beyond the owner's expectation.
Research: The original top is maintained to preserve the space height. Red hoses are encircled and suspended in the space to create a new streamline and visual guidance. The red hoses are actually air conditioning hoses. As a common but easily overlooked material, they are creatively reused to exert a better functional value. They not only brighten up the space in colors, but also form an intense visual collision with the simple white overall design. Matching up with the overall circulation, the spatial interest is enhanced, forming an elaborated finishing touch.
Inspiration: The designer presents to the greatest extent a unique exhibition space, which is different from the tradition, attractive and interesting, though limited in space. Through rearrangement of the spatial pattern with irregular curves, and displaying the models with simple colors, it echoes the concept of the brand to bloom the true self. A touch of strong red is applied to set off the unique rhythm, constantly affecting the customers' moods.
Project Duration: The project started in March 2019 in Suzhou and finished in May 2019 in Suzhou.
Operation Flow: The first indoor space comprises the reception area, bar area and lobby. The middle part of the space is the arc core area, serving as the display area of key products. The rear half of the space is the auxiliary functional area, including the small decorations display area, locker rooms and toilets. The left and right sides are respectively provided with the clothing display space. The partition walls are used to set up staggered opposite door openings on both sides, highlighting and differentiating the display attributes with the light strips and colors.
Team Members: Min
Image Credits: Image #1: Photographer Shengsu Architectural Photography, Showni, 2019.
Image #2: Photographer Shengsu Architectural Photography, Showni, 2019.
Image #3: Photographer Shengsu Architectural Photography, Showni, 2019.
Image #4: Photographer Shengsu Architectural Photography, Showni, 2019.
Image #5: Photographer Shengsu Architectural Photography, Showni, 2019.