Three Emotions هوية العلامة التجارية by Tsuyoshi Omori is a highly esteemed winner of the very prestigious 2021 جائزة A' Design Award الحديدية in تصميم الرسوم والتوضيح والاتصال البصري Competition Category.
حديدالرسوم· 2021
Three Emotions هوية العلامة التجارية
Client: NPO Hansen's Disease Sanatoria World Heritage Promotion Council
جائزة A' Design Award الحديدية Winner in الرسوم Category
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The Design
About Three Emotions هوية العلامة التجارية
"ثلاثة مشاعر" هي هوية بصرية لعلامة تجارية صُمِّمت لمنظمة غير ربحية في اليابان. تعمل هذه المنظمة على إدراج مصحّات مرضى الجُذام (داء هانسن) في قائمة اليونسكو للتراث العالمي. يجمع الشعار بين ثلاثة رسوم تخطيطية (بيكتوغرام) تعبّر عن الألم والحزن والأمل. وقد رُتّب فم كل رسم منها ليأخذ شكل جسر، يمكن قراءته أيضًا على أنه الحرف اللاتيني H. ويشير هذا الجسر إلى جسر حقيقي بُني على جزيرة تقوم عليها مصحّتان. وتُعرض ملصقات بمقاس 594 × 841 مليمترًا في دور الحضانة ورياض الأطفال والمستشفيات.
The Recognition
About the جائزة A' Design Award الحديدية
Three Emotions هوية العلامة التجارية هو فائز بجائزة A' Design Award الحديدية، وهي تقدير مرموق يُمنح للتصاميم الجيدة التي تلبّي المتطلبات المهنية والصناعية المنتظرة من الإبداعات حسنة التصميم. ويُظهر الفائزون بالحديدية مهارة كبيرة وتخصصًا عاليًا وفهمًا خبيرًا وقدرة إبداعية لدى صنّاعهم. ويُتوقع أن يكون Three Emotions هوية العلامة التجارية إبداعًا عالي التقدير ومحل إعجاب وحب، عمليًا ومبتكرًا. وهذا التصميم الفائز بجائزة A' Design Award الحديدية يدمج أفضل ممارسات القطاع، وله خصائص تقنية كفؤة ترتبط بالدراية والموهبة. ويحظى Three Emotions هوية العلامة التجارية بالاحترام لدقته، وقد صُمّم لتقديم تحسينات لجودة الحياة تساعد على جعل العالم مكانًا أفضل.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The logo and poster of a non-profit organization that aims to have Hansens sanatoriums inscribed on UNESCO's World Heritage List conveys the message that the tragic past of Hansen’s disease patients must not be forgotten.
- Dimensions & Packaging
- Poster: Width 594mm x Height 841mm
- Tags
- leprosy, non-profit organization, Hansen Disease Sanatoria, Hansen Disease, Logo
- Production Technology
- First, we designed pictograms that illustrate three emotions - Agony, sadness, hope - that patients have experienced for years. Then we arranged the mouth parts of each pictogram into bridge-shape to show the will of serving as a mediator of tragic history for future generations. It also looks like an alphabet H, taken from the first letter of the disease.
- Design Challenge
- To reach a wider audience regardless of nationality or generation, we have struggled to design a straightforward, catchy and intuitive logo as much as possible. Successfully, the logo has profound implications, and posters that tell those stories are put up on walls at nursery schools, kindergartens and hospitals today. The logo also appears in the text for history class at local schools.
- Research
- The bridge design was inspired by the actual Oku-Nagashima Bridge. It opened in 1988 on the Nagashima Island where two sanatoriums are located, as the result of efforts and struggles by sanatorium residents. Dubbed as Human Recovery Bridge, it has been a symbol of the residents fight against discrimination and prejudice. Now that their average age is over 85, we need to act for them.
- Inspiration
- Our challenge was to tell their noble mission to a wider audience. Their strong will not to repeat negative history is elaborately expressed here. Today, amid the prolonged Covid-19 crisis, we are seeing heartless and cruel behaviors or utterance more often. The strong message behind the logo resonates with us furthermore.
- Project Duration
- This logo was released in May 2019, updated in April 2020.
- Operation Flow
- Posters with the logo are put up on walls at nursery schools, kindergartens and hospitals today, helping raise awareness of youngsters who will support our brighter future. To support their action, the logo and key visual can be downloaded. Such as smartphone standby display or sticker can be downloaded for free from website.
- Patents
- Copyrights belong to NPO Hansens Disease Sanatoria World Heritage Promotion Council, 2019.
- Team Members
- Arte Director and Designer: Tsuyoshi Omori
Photographer: Hikaru Kodani
Translator: Yukiko Nishikawa - Image Credits
- Image＃1:Photographer Hikaru Kodani, 2020.
Image＃2:Photographer Hikaru Kodani, 2020.
Image＃3:Photographer Hikaru Kodani, 2020.
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