Next Hub مجمع متعدد الاستخدامات by Ahmed Habib is a highly esteemed winner of the very prestigious 2021 جائزة A' Design Award الفضية in تصميم العمارة والمباني والهياكل Competition Category.
فضةالعمارة· 2021
Next Hub مجمع متعدد الاستخدامات
by Ahmed Habib
Client: Lines
جائزة A' Design Award الفضية Winner in العمارة Category
Verified Award Winner
Verify Award Status for #118172The Design
About Next Hub مجمع متعدد الاستخدامات
"نكست هاب" هو مجمع متعدد الاستخدامات في مدينة جدة بالمملكة العربية السعودية، يجمع بين مناطق الضيافة والإدارة والترفيه والتجزئة والمأكولات والمشروبات والأنشطة الترويحية. يستكشف التكوين العلاقة بين الكتلة والفراغ، حيث تحيط كتل المباني بساحة مركزية مفتوحة تستحضر الأسواق التقليدية وتخلق تجربة حضرية غنية بالتفاعل الاجتماعي. وتوفر الأفنية الداخلية التهوية الطبيعية والإضاءة النهارية لمباني الفندق والإدارة. وتشمل التشطيبات حجر الترافرتين المصقول والفولاذ الأسود والزجاج المزدوج.
The Recognition
About the جائزة A' Design Award الفضية
Next Hub مجمع متعدد الاستخدامات هو فائز بجائزة A' Design Award الفضية، وهي تقدير رفيع المكانة بصورة استثنائية يُمنح للتصاميم الرفيعة المستوى والجميلة والمبهرة. والفائزون بالفضية هم أعمال لامعة بشدة وشديدة الإبداع تجسّد الخبرة والموهبة وحدة الذكاء المتميزة لدى مصمميها. ويُتوقع أن يكون Next Hub مجمع متعدد الاستخدامات عملًا رائعًا يُعرض كنموذج، شديد الاحترافية وعميق الابتكار. وهذا التصميم الفائز بجائزة A' Design Award الفضية اختراع جدير بالذكر ومحل إعجاب، يعود بالنفع ويوسّع حدود الفن والعلم والتصميم والتكنولوجيا. وNext Hub مجمع متعدد الاستخدامات إبداع يغبطه الكثيرون، يثير الرغبات ويبعث مشاعر إيجابية ويشعل الدهشة والإعجاب.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Next Hub is an architecture and landscape integrated mixed use design that blends in different facilities including hospitality, admin, entertainment, retail, f&b and recreational zones.The conceptual idea was to explore the architecture relation between solid and void, through a dynamic composition of masses and courts that creates a dialogue between internal and external spaces, to enjoy natural daylight and landscape views all throughout the year.
- Dimensions & Packaging
- -Plot Area: 23000 sqm
-Max Foot print ratio : 0.6
-Max FAR: 1.2
-Height Regulation from Street Level: G, M & 5 floors
-Set Backs Regulations: 12 m from all sides
-Floors: Basement, Ground, Mezzanine & 5 floors
-No commercial openings are allowed directly on the main street.
Areas:
-Hotel: 12,300 sum , 108 rooms
-Admin Buildings: 9,500
-F&B Shops: 5,400
-Kids Entertainment: 2,000
-Outdoor Plaza:7,200
-Parking: 23,000 - Tags
- Architecture, Commercial, Hotel, Design, Hospitality, Modern, Industrial, Administration, Entertainment, Recreational, Plaza, Food & Beverage, Social, Mixed use, Triangle, Landscape, Saudi, Jeddah
- Production Technology
- -Main Structure: Concrete & Steel
-Main Architectural Finishes: Honed Silver Travertine Stone, Black Steel, Desaturated Brown Stucco, Double Glazed Glass - Design Challenge
- Creating a destination that offers a quality social experience and redefine the image of a mixed use complex in Jeddah, while respecting the climate requirements and cultural needs dictated by Arab traditions, were the main design challenges.
- Research
- TYPE-OBJECTIVES-METHODOLOGY
1-Data Collection research-Client needs analysis-Client meetings
2-Cultural research-Project Zoning & cultural needs-Social Questionnaire
3-Arch. Design Direction research-General mood board, Massing & Materials-Web based research
4-Arch. Technical research-Identify Construction methodology-Subject Matter Experts & Web based Research
5-Environmental research-Natural Ventilation & Sun light-Web based research
6-Landscape research-Hardscape & Softscape design direction-Web based Research
7-Presentation direction research-Matching Graphics to Architecture concept-Web based Research - Inspiration
- Inspired from old traditional markets "Wikala", the project masses were arranged in a way to enclose the main central plaza, creating internal views and urban-like experience with social interaction. The project sky-line was designed in a dynamic way with different heights, inspired from natural mountains and skylines of Saudi topography. Inspired by Arabic traditional architecture, the hotel and admin buildings were designed with internal courts to bring in natural ventilation and sunlight.
- Project Duration
- Duration: The project design Process started in July 2020 and finished in October 2020
Location: Jeddah, KSA - Operation Flow
- Entrances:
- Plaza: Open Entrance from Main Street
- Hotel: Private Entrance from Side street
- Adminstration: Private Entrance from Main Street
- Entertainment: Private Entrance from Plaza
- Services: Direct Access from back side
- Parking: Direct Access ramps from Main Street
Floors Functions:
The Ground Floor comprise: Main entrances , restaurants, shop and the central plaza; the first floor comprise: restaurant, gym, spa and terrace of the hotel, cinema, kids area and terrace with kiosk and restaurant; the typical floor comprise: hotel bedrooms, offices and kids area. - Team Members
- Design Director: Ahmed Habib
Design Architect: Sveva Salimbene
Design Architect: Ehab Hassan
3D Visualization: Oleksandr Bakhmatskyi
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