BonBonne Nuit تغليف الحلوى by Ka Wai Tsun

BonBonne Nuit تغليف الحلوى by Ka Wai Tsun is a highly esteemed winner of the very prestigious 2021 جائزة A' Design Award الحديدية in تصميم التغليف Competition Category.

حديدالتغليف· 2021

BonBonne Nuit تغليف الحلوى

by Ka Wai Tsun

Client: Ka Wai (Rae), Tsun

جائزة A' Design Award الحديدية Winner in التغليف Category

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Colors

The Design

About BonBonne Nuit تغليف الحلوى

"BonBonne Nuit" هي سلسلة تصميم تغليف للحلوى. يجمع الاسم بين كلمتين فرنسيتين: "بون بون" التي تعني الحلوى، و"بون نوي" التي تعني تصبح على خير. تدعو الفكرة العملاء إلى تذوّق أحلامهم الواضحة الخاصة. تعتمد العبوات أسلوب المونتاج الذي يجمع بين عناصر سريالية. ولأن الأحلام الواضحة قابلة للتحكم، فإن القصة على كل عبوة توحي برغبة يُرجَّح أن تراود الناس. وقد صُمِّمت أسماء المنتجات المفاهيمية لإثارة مشاهد خيالية في الذهن. تضم السلسلة ثلاثة أكياس، وثلاث علب دائرية صغيرة، وعلبتين مستطيلتين بمقبض.

The Recognition

About the جائزة A' Design Award الحديدية

BonBonne Nuit تغليف الحلوى هو فائز بجائزة A' Design Award الحديدية، وهي تقدير مرموق يُمنح للتصاميم الجيدة التي تلبّي المتطلبات المهنية والصناعية المنتظرة من الإبداعات حسنة التصميم. ويُظهر الفائزون بالحديدية مهارة كبيرة وتخصصًا عاليًا وفهمًا خبيرًا وقدرة إبداعية لدى صنّاعهم. ويُتوقع أن يكون BonBonne Nuit تغليف الحلوى إبداعًا عالي التقدير ومحل إعجاب وحب، عمليًا ومبتكرًا. وهذا التصميم الفائز بجائزة A' Design Award الحديدية يدمج أفضل ممارسات القطاع، وله خصائص تقنية كفؤة ترتبط بالدراية والموهبة. ويحظى BonBonne Nuit تغليف الحلوى بالاحترام لدقته، وقد صُمّم لتقديم تحسينات لجودة الحياة تساعد على جعل العالم مكانًا أفضل.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In order to fully bring out the concept, imagination is key. The design of the packages uses a montage style that brings together surrealistic elements. Since lucid dreams are controllable, the stories of each package are suggestive of the desires people most likely would have. Moreover, the conceptual names of each product are meant to trigger imaginative sceneries in customers’ heads.
Dimensions & Packaging: Image#1 Width 90mm x Depth 35mm x Height 130mm each, Image#2-3 Width 130mm x Depth 60mm x Height 105 mm each, Image#4 Width, Depth, Height 85mm each
Tags: Food packaging, Design, Collage, Photoshop, Surrealism, Quirky, Dreamy, Colourful, Candy, Lucid Dream
Production Technology: To construct a unique collage, photoshop was used to create the tone, colour, and mixture of images.
Design Challenge: The biggest challenge of the design process was to come up with the best way to create a design that leads the viewer to visualise the scenery by only looking at each package. The combination of collaged images, as well as the subtle tone and colour changes, complete the whole design.
Research: During the research, the key purpose was to look for what kind of design approach would ideally lead users to imagine what they see on the package, as if they were the protagonist of the dream. Illustrating was considered at the beginning to present each dream. This way, though, might feel lack of realism and make it difficult for users to build a connection. Therefore, after considerations, photoshop was chosen to create collages of different elements to finalise the designs of the packages.
Inspiration: There are always setbacks in life, and sometimes lucid dreams are the only place to get comfort and where dreamers can freely control. The concept behind this shop is to let their customers to have a taste of their own lucid dreams. In French, bon bon means candy, and bonne nuit means good night. Therefore, the two French words combined together become the brand name, BonBonne Nuit.
Project Duration: BonBonne Nuit was created and finished in March 2020 in Vancouver.
Operation Flow: Three pouches, three mini round boxes and two rectangular handle boxes, each with various special flavours of sweets.
Patents: Copyrights belong to Ka Wai (Rae) Tsun, 2020.