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Jinan Key Areas تخطيط الألوان الحضرية by Guo Hongyu, Tan Jiayu, Zhang Fan and Jin Qi

Jinan Key Areas تخطيط الألوان الحضرية by Guo Hongyu, Tan Jiayu, Zhang Fan and Jin Qi is a highly esteemed winner of the very prestigious 2021 جائزة A' Design Award الحديدية in التخطيط الحضري وتصميم المدن Competition Category.


حديدالتخطيط الحضري· 2021

Jinan Key Areas تخطيط الألوان الحضرية

by Guo Hongyu, Tan Jiayu, Zhang Fan and Jin Qi

Client: Guangzhou University & Guangzhou Hongyu Architectural Design Co., Ltd

جائزة A' Design Award الحديدية Winner in التخطيط الحضري Category

Colors

The Design

About Jinan Key Areas تخطيط الألوان الحضرية

"المناطق الرئيسية في جينان" هي خطة ألوان حضرية للأحياء الرئيسية في مدينة جينان بالصين. تغطي الخطة مساحة 32.9 كيلومتر مربع، تشمل منطقة جوهرية تبلغ مساحتها 8.66 كيلومتر مربع. وقد استُخلصت الجينات اللونية من العمارة المحلية التقليدية ومن البيئة الطبيعية، وأُعِدَّ نطاق لوني موصى به للمنطقة. وتُوجَّه درجة اللون والإضاءة والإشباع اللوني عبر الفضاء الحضري وفقًا للبنية المكانية والوظيفة. كما جرى تصميم الصورة اللونية المعمارية للمحور الجوهري. وتدعم الإرشادات الخاصة بمواد البناء المتوافقة مع الألوان الموصى بها عملية التنفيذ.

The Recognition

About the جائزة A' Design Award الحديدية

Jinan Key Areas تخطيط الألوان الحضرية هو فائز بجائزة A' Design Award الحديدية، وهي تقدير مرموق يُمنح للتصاميم الجيدة التي تلبّي المتطلبات المهنية والصناعية المنتظرة من الإبداعات حسنة التصميم. ويُظهر الفائزون بالحديدية مهارة كبيرة وتخصصًا عاليًا وفهمًا خبيرًا وقدرة إبداعية لدى صنّاعهم. ويُتوقع أن يكون Jinan Key Areas تخطيط الألوان الحضرية إبداعًا عالي التقدير ومحل إعجاب وحب، عمليًا ومبتكرًا. وهذا التصميم الفائز بجائزة A' Design Award الحديدية يدمج أفضل ممارسات القطاع، وله خصائص تقنية كفؤة ترتبط بالدراية والموهبة. ويحظى Jinan Key Areas تخطيط الألوان الحضرية بالاحترام لدقته، وقد صُمّم لتقديم تحسينات لجودة الحياة تساعد على جعل العالم مكانًا أفضل.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
In the project, the designer formulated hierarchical and classified urban color planning strategies for key areas in Jinan City, applied the recommended chromatogram to the overall color environment of key areas according to the urban spatial structure and functional attributes, constructed and designed the urban color image of the key section, and formulated the urban color planning guidelines and plans. On the core axis of the key area, designer designed the architectural color image of the core section.
Dimensions & Packaging
The area of city color planning and design in key areas of Jinan is 32.9 square kilometers, of which the core area is 8.66 square kilometers. The key area is designed to be 8.3 square kilometers.
Tags
Urban color, Architectural color, Color planning, Color design, Color guide, Color image
Production Technology
The designer planed the spatial structure of urban color and guide the spatial distribution and change of hue, lightness and chroma of urban color, constructed and designed the urban color image of the key section, and formulated the urban color planning guidelines and plans;
On the core axis of the key area, the designer designed the architectural color image of the core section.
Designer also have formulated guidelines for building materials matching the recommended colors in combination with the recommended colors of cities, so as to make the implementation of the recommended colors more effective.
Design Challenge
The recognition of city color, the study of current situation, the presentation of problems and the extraction of characteristics are the core of city color planning and design, and the basic basis for customizing the exclusive color image.
In the project, on the basis of analyzing the cultural color genes and natural color characteristics of the area, the designer extract the urban color recommendation chromatography exclusive to the area, and study and formulate the urban color strategy planning guidelines, through the expressive force of color, strengthen the morphological characteristics of the building, shape the logo image of the area.
Research
In order to create a symbolic color image for the key area of Jinan City, the designer need to comb the color context, summarize the color environment characteristics, find the color system belonging to the area, coordinate rational analysis and perceptual experience by means of planning and design, draw the ideal color picture for the city through orderly color organization and systematic color planning, and communicate rationality and sensibility The way of weaving deduces the melody of city color, and formulating specific implementation strategies to achieve this color goal, so as to guide the optimization of city color environment.
Inspiration
The designer extracted the color gene of traditional architecture in Jinan, reproduced the color symbols in human history, and established the urban color keynote of "warm autumn color formed by variation of ancient charm color, new bright color deduced by water color brilliance" for the key area of Jinan, and constructed the exclusive architectural color system, so as to created a color environment with Jinan's local significance, and achieved the goal of telling the story of Jinan with color languag.
Project Duration
The project was completed in Guangzhou and Jinan in December 2016.
Operation Flow
In this project, designer was committed to sorting out the current color problems and causes, putting forward the corresponding goals and countermeasures, exploring the special color characteristics of key areas, extracting the color genes of traditional culture and natural environment of Jinan, establishing the exclusive architectural color system of the area, and innovatively applying it to the urban space of key areas, so as to create an economic environment In order to create a symbolic color environment, to describes the charm of key urban areas of Jinan and tells the story of Jinan in the language of color.
Patents
Guo Hongyu
Team Members
Tan Jiayu
Zhang Fan
Jin Qi
Lei Xuan
Chen Hong
He YU
Wu Shaoxi
Mai Yongjian
Zheng Quan
Xiao Yunling
Deng Xiangjie
Hong Jupin
Image Credits
Guo Hongyu

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