Alienergy Energy Drink تغليف مشروب الطاقة by Genki Forest

Alienergy Energy Drink تغليف مشروب الطاقة by Genki Forest is a highly esteemed winner of the very prestigious 2021 جائزة A' Design Award الفضية in تصميم التغليف Competition Category.

فضةالتغليف· 2021

Alienergy Energy Drink تغليف مشروب الطاقة

by Genki Forest

Client: Genki Forest (Beijing) Food Technology Group Co., Ltd.

جائزة A' Design Award الفضية Winner in التغليف Category

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The Design

About Alienergy Energy Drink تغليف مشروب الطاقة

"Alienergy" هو تصميم تغليف لمشروب طاقة خالٍ من السكر. يعتمد التصميم على عبوة ألمنيوم نحيلة بأبعاد 58 مم عرضًا و58 مم عمقًا و142 مم ارتفاعًا، وبسعة 330 مل. وقد وقع الاختيار على الألمنيوم لإمكانية إعادة تدويره وإعادة استخدامه بكفاءة عالية. ويشكّل رسم كائن فضائي، مستوحى كامتداد لشعار العلامة التجارية، العنصر الرسومي الرئيسي الذي يتكرر عبر خط المنتجات بأكمله. وتمنح لوحة ألوان نقية وخطوط مستقيمة وأشكال هندسية ولمسات معدنية العبوة حضورًا لافتًا على رفوف العرض. كما يُبرز التسلسل الهرمي للمعلومات التركيبة الخالية من السكر.

The Recognition

About the جائزة A' Design Award الفضية

Alienergy Energy Drink تغليف مشروب الطاقة هو فائز بجائزة A' Design Award الفضية، وهي تقدير رفيع المكانة بصورة استثنائية يُمنح للتصاميم الرفيعة المستوى والجميلة والمبهرة. والفائزون بالفضية هم أعمال لامعة بشدة وشديدة الإبداع تجسّد الخبرة والموهبة وحدة الذكاء المتميزة لدى مصمميها. ويُتوقع أن يكون Alienergy Energy Drink تغليف مشروب الطاقة عملًا رائعًا يُعرض كنموذج، شديد الاحترافية وعميق الابتكار. وهذا التصميم الفائز بجائزة A' Design Award الفضية اختراع جدير بالذكر ومحل إعجاب، يعود بالنفع ويوسّع حدود الفن والعلم والتصميم والتكنولوجيا. وAlienergy Energy Drink تغليف مشروب الطاقة إبداع يغبطه الكثيرون، يثير الرغبات ويبعث مشاعر إيجابية ويشعل الدهشة والإعجاب.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Alien figure is the extension of the logo, by emphasizing the character enables the brand to have a strong connection with this bold mark. Alienergy considered to keep this character as a symbol for the whole energy drink product line. The brand chose a much clean palette and make use of the metal shine for popping accents. Combined with the information hierarchy of emphasizing sugar free, the design distinguishes the product from competitors and expresses the brand attitude of innovation.
Dimensions & Packaging: Width 58mm x Depth 58mm x Height 142mm
Tags: Branding, Packaging, Can, 3D, Energy drink
Production Technology: When we are facing the challenge that plastics bring globally, aluminum became the obvious solution for efficient recycling and repurposing. Alienergy firmly believes that companies today are obligated to help spread the message and values.
Design Challenge: This entry is actually our second generation of design. The main challenge we face is that the first Alienergy design has a more natural aesthetic with green and white as the main color scheme. It didn't differentiate enough from the market place and we wanted a more powerful and impactful design but still stay true to our brand concept. This current design features no concrete representation of nature and flavor such as tea leaves or fruits, only strait lines, geometric shapes and more contrasting colors to solidify a more energetic impression on customers.
Research: In the current market especially after the pandemic, the trend of health consciousness is rising. We wanted to create a revolutionary product that meets this demand. We conducted surveys both online and offline for the importance of sugar free and the preference of aesthetics in designs after the preliminary stage. Each question were designed to test out our design or unique product features against real competitors in the market side by side, thus be more grounded in our analysis and results. We have more confidence to have science back up our product and packaging design.
Inspiration: Alienergy is the first brand in China to create an energy drink without sugar. Our two main goals are highlighting the brand identity and emphasizing the strong function of our energy drink. We think that alien is an appropriate metaphor for the unknown power so we designed around it. The identity is simple enough that it will be easy to memorize, also intriguing for consumers to imagine the whole profile of it.
Project Duration: The project started in June, 2020 and completed on October 2020. The design was completed in Beijing, China. The production location is Shanghai, China.
Operation Flow: The slim can shape helps the product stand out on the shelf in current retail scenarios and creates a better holding experience for our customers. The 330 ml net weight is also by design. For the brand's flagship product line, this product caters to a larger audience in the energy market and this can size has withstood the test of market. Most customers can finish this drink in one sitting in a comfortable pace without having to carry it by hand.
Patents: Label Patent:202030509836.0 , 2020, China.
Team Members: Logo type design: Gang Wang
Jiaqi Liu
Logo mark design: Xiaolan Xiao
Packaging design: Xiaolan Xiao
Tianyun Liu
Prepress: Xiaolan Xiao
Image Credits: Creator: Gang Wang