East Travel تغليف مشروب كحولي by Wen Liu, Bo Zheng and Weijie Kang is a highly esteemed winner of the very prestigious 2021 جائزة A' Design Award الفضية in تصميم التغليف Competition Category.
فضةالتغليف· 2021
East Travel تغليف مشروب كحولي
by Wen Liu, Bo Zheng and Weijie Kang
Client: Shenzhen Oracle Creative Design Co., Ltd
جائزة A' Design Award الفضية Winner in التغليف Category
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- Verified Award Winner
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The Design
About East Travel تغليف مشروب كحولي
"East Travel" هو تصميم تغليف لمشروب الباي جيو، وهو مشروب روحي مقطّر صيني تقليدي. تعتمد الزجاجة شكلاً أسطوانياً زجاجياً بسيطاً يسهّل الإنتاج بكميات كبيرة. أما الغطاء فقد صُمّم على هيئة تمويجات الماء، في إشارة إلى المياه عالية الجودة المستخدمة في عملية التخمير. صُنعت الملصقة من ورق خاص، مع تنفيذ الرسم التوضيحي واسم المنتج بتقنية الطبع بالبرونز. ويُصنع الغلاف الخارجي من تفل قصب السكر المضغوط، وهو الألياف المتبقية بعد تخمير قصب السكر، وهي مادة تتحلل طبيعياً. يستلهم التصميم من الثقافة الشعبية الصينية ومن أساليب التخمير التقليدية.
The Recognition
About the جائزة A' Design Award الفضية
East Travel تغليف مشروب كحولي هو فائز بجائزة A' Design Award الفضية، وهي تقدير رفيع المكانة بصورة استثنائية يُمنح للتصاميم الرفيعة المستوى والجميلة والمبهرة. والفائزون بالفضية هم أعمال لامعة بشدة وشديدة الإبداع تجسّد الخبرة والموهبة وحدة الذكاء المتميزة لدى مصمميها. ويُتوقع أن يكون East Travel تغليف مشروب كحولي عملًا رائعًا يُعرض كنموذج، شديد الاحترافية وعميق الابتكار. وهذا التصميم الفائز بجائزة A' Design Award الفضية اختراع جدير بالذكر ومحل إعجاب، يعود بالنفع ويوسّع حدود الفن والعلم والتصميم والتكنولوجيا. وEast Travel تغليف مشروب كحولي إبداع يغبطه الكثيرون، يثير الرغبات ويبعث مشاعر إيجابية ويشعل الدهشة والإعجاب.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- East Travel is a brand that mainly transfers the oriental culture through the product. "Eight immortals cross the sea, each depending on their ability", one of the most widely spread myths and legends among Chinese folk. , people would use this allusion as a metaphor for those who rely on their abilities to create miracles.
- Dimensions & Packaging
- Width 400mm* Depth 110mm* Height 150mm
- Tags
- East Travel, Baijiu, Baijiu packaging
- Production Technology
- Glass, Bagasse
- Design Challenge
- Redesign the traditional baijiu-making elements to keep it up with the times. Because the design is a process of recreating traditional elements, it needs to be created with modern aesthetics. The integration of traditional culture and modern culture is very challenging.
- Research
- The current fast-paced lifestyle has gradually made people feel that the material is easy to satisfied but the inner spirit is very empty. How to find a slow-paced lifestyle in this environment is an urgent problem that needs to be solved at the moment. Baijiu is a thing that can slow down your life. The traditional baijiu culture and its brewing culture have a long history. It is the crystallization of human wisdom. It can make your life more quality and valuable.
- Inspiration
- Guangxi, one of the economically underdeveloped areas in China. In order to increase people's income, local residents mainly plant sugarcane, which has the largest output in the country. This new act for brewing not only increases the value of sugarcane, but also increases the income level of local people and makes their lives better. The external packaging is made of pressed bagasse after fermented baijiu, which is easy to degrade naturally, environmentally friendly and practical.
- Project Duration
- 2020.01~2020.03 Shenzhen,China
- Operation Flow
- The design of the top of the bottle cap is inspired by an important concept of water ripples. It indicates a good Baijiu brew comes from top quality water. The bottle is designed with an ordinary cylindrical shape, which is not only simple and beautiful but also convenient for mass production. The bottle label is made of special paper, and the illustration and printed product name is bronzed, which enriches the product.
- Team Members
- Designer:Wen Liu
Designer:Bo Zheng
Designer:Weijie Kang
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