Mingluye عبوة مشروب كحولي by Wen Liu, Bo Zheng and Weijie Kang is a highly esteemed winner of the very prestigious 2021 جائزة A' Design Award البرونزية in تصميم التغليف Competition Category.
برونزالتغليف· 2021
Mingluye عبوة مشروب كحولي
by Wen Liu, Bo Zheng and Weijie Kang
Client: Anhui Mingguang Liquor Co., Ltd
جائزة A' Design Award البرونزية Winner in التغليف Category
Verified Award Winner
Verify Award Status for #119677The Design
About Mingluye عبوة مشروب كحولي
"مينغلويه" هو تصميم عبوة لمشروب الباijiu، وهو مشروب روحي صيني تقليدي يُصنع أساسًا من الفاصولياء المونغ (اللوبيا الخضراء). استُلهم شكل الزجاجة من حبة الفاصولياء المونغ التي تُستخدم أيضًا كمادة في الطب الصيني. وتستدعي الأشرطة العمودية البيضاء على الزجاجة صورة جنين الحبة وترمز إلى الحياة الجديدة. أما جسم الزجاجة فقد نُقشت عليه بشكل بارز زخارف أوراق نبات المونغ وسيقانه وثماره، بينما يتميز الغطاء بملمس ترابي طبيعي. صُنعت العلبة الخارجية من ورق خاص مع تقنيات التذهيب والنقش البارز. وقد حُفظ التصميم بسيطًا للحد من استخدام المواد.
The Recognition
About the جائزة A' Design Award البرونزية
Mingluye عبوة مشروب كحولي هو فائز بجائزة A' Design Award البرونزية، وهي تقدير رفيع المكانة يُمنح للتصاميم المتميزة التي تتسم بالإبداع والبراعة وحدة الذكاء. والفائزون بالبرونزية مصنوعات بارعة بوفرة ومبدعة بصورة لافتة، تؤكد الخبرة الواسعة والخيال وسعة الحيلة لدى مصمميها. ويُتوقع أن يكون Mingluye عبوة مشروب كحولي قطعة عالية التقدير ومحل إعجاب وحب، شديدة الاحترافية والابتكار. وهذا التصميم الفائز بجائزة A' Design Award البرونزية يتبنى أفضل الممارسات في الفن والعلم والتصميم والتكنولوجيا، ويتميز بعنايته بالتفاصيل. ويلبّي Mingluye عبوة مشروب كحولي الاحتياجات على أفضل وجه، ويلامس الرغبات، ويأسر المشاعر، ويستثير الفضول.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Mingluye is a "Minglu Flavor" baijiu produced by Anhui Mingguang Liquor Industry Co., Ltd. using the ancient craftsmanship from the Southern Song Dynasty, with a mung bean as the main raw material.
- Dimensions & Packaging
- 130mm*100mm*280mm
- Tags
- Mingguang Liquor, Baijiu, Baijiu Packaging, Mingluye
- Production Technology
- The bottle cap adopts natural earth-textured plastic cap, the embossed texture of the bottle body adopts delicate and textured mung bean leaves, stems and fruit as the patterns. The main product name is in the form of a glue card, which is crystal clear and is the unique visual symbol of the product. The box material is special paper, the craft is bronzing and embossing.
- Design Challenge
- This product breaks through the traditional Chinese baijiu packaging form. In the Chinese market, many packaging is very old-fashion, and a bit over-packaged, too exaggerated, not suitable for the aesthetics of current young consumers and the development trend of environmental protection and recycling. So in the process of design, the packaging materials and processes can be simplified as much as possible, and the consumption should return to the quality of the product itself, rather than the gorgeous packaging, which causes a waste of resources. Let consumers and customers change their awareness of product packaging.
- Research
- In the era of high homogeneity of traditional Chinese baijiu, how to express and differentiate similar products with the visual language that is easy to understand by current consumers requires serious consideration. Designers collected big data using online questionnaire surveys and offline search methods. After analysis, it is found that consumers are not very familiar with Minglu-flavor baijiu, so how to express it in easy-to-understand visual language is very important.
- Inspiration
- The bottle shape is inspired by mung beans, the raw material for baijiu making. Mung beans are Chinese medicinal materials and have the effect of Heat-clearing and Detoxifying. The bionic design method is used for innovative evolution to highlight the beauty of the natural ecology of the bottle. The white vertical bars of the bottle are inspired by the germ of the mung beans, which symbolizes a new life.
- Project Duration
- The project began in Shenzhen, China in September 2019 and completed in Shenzhen, China in January 2020.
- Operation Flow
- During the design period, designers carefully observed and studied the mung bean, and found that the shape is full and the color is mainly green. The white vertical strip in the middle of the mung bean is its germ. Therefore, they want to present it in the most direct and understandable way.
- Team Members
- Designer: Wen Liu
Designer: Bo Zheng
Designer: Weijie Kang
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
