Genki Forest # تغليف زجاجة مياه غازية by Genki Forest

Genki Forest # تغليف زجاجة مياه غازية by Genki Forest is a highly esteemed winner of the very prestigious 2021 جائزة A' Design Award الحديدية in تصميم التغليف Competition Category.

حديدالتغليف· 2021

Genki Forest # تغليف زجاجة مياه غازية

by Genki Forest

Client: Genki Forest (Beijing) Food Technology Group Co., Ltd.

جائزة A' Design Award الحديدية Winner in التغليف Category

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Colors

The Design

About Genki Forest # تغليف زجاجة مياه غازية

"غينكي فوريست" هو تصميم تغليف لزجاجة مياه غازية. الزجاجة مصنوعة من مادة PET، وهي بلاستيك خفيف وشفاف يقاوم الصدمات ويساعد على حفظ ثاني أكسيد الكربون في الداخل. وقد وُضع حرف صيني أسود كبير مستوحى من فن الخط التقليدي على سطح أبيض واسع، ما يمنح الملصق مظهرًا بسيطًا وعصريًا. الخط الخارجي للزجاجة انسيابي، ويقع أضيق جزء فيها عند موضع إمساك اليد، مما يحسّن راحة القبضة. ويحمل كتف الزجاجة حلقة من المثلثات المقعّرة، بينما طُبع على الغطاء سهم يدل على اتجاه الفتح. يبلغ عرض الزجاجة 67.3 مم وارتفاعها 209.25 مم.

The Recognition

About the جائزة A' Design Award الحديدية

Genki Forest # تغليف زجاجة مياه غازية هو فائز بجائزة A' Design Award الحديدية، وهي تقدير مرموق يُمنح للتصاميم الجيدة التي تلبّي المتطلبات المهنية والصناعية المنتظرة من الإبداعات حسنة التصميم. ويُظهر الفائزون بالحديدية مهارة كبيرة وتخصصًا عاليًا وفهمًا خبيرًا وقدرة إبداعية لدى صنّاعهم. ويُتوقع أن يكون Genki Forest # تغليف زجاجة مياه غازية إبداعًا عالي التقدير ومحل إعجاب وحب، عمليًا ومبتكرًا. وهذا التصميم الفائز بجائزة A' Design Award الحديدية يدمج أفضل ممارسات القطاع، وله خصائص تقنية كفؤة ترتبط بالدراية والموهبة. ويحظى Genki Forest # تغليف زجاجة مياه غازية بالاحترام لدقته، وقد صُمّم لتقديم تحسينات لجودة الحياة تساعد على جعل العالم مكانًا أفضل.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The eye-catching Chinese word "pneuma" here has three different meanings. The first one is product attributes and characteristics, that is, sparkling water. The second one is the brand attribute,as pneuma share the same meaning with Genki. Due to this, the word "pneuma" can easily establish the connection with the brand "Genki Forest". The third one is the meaning of lively, energetic, optimistic and healthy, which coincides with the health attribute of the product itself and the oriental cultural charm and oriental aesthetic concept of product design.
Dimensions & Packaging: Width 67.3mm x Height 209.25mm
Tags: Branding, Packaging, bottle, 3D, water
Production Technology: The products are packaged in PET, which means that the bottle contains a plastic material called polyethylene terephthalate, or PET for short. PET is a polymer produced by the combination of terephthalic acid and ethylene glycol. PET plastic has the characteristics of light weight, high transparency, and impact resistancewhich helps to prevent the escape of carbon dioxide. PET bottles have low environmental pollution and energy consumption, so it gradually replaces traditional packaging materials with the rising awareness of environmental protection.
Design Challenge: We have noticed that it is important to make products be clear at a glance when placing them on the miscellaneous shelves. To solve that, we have adopted stimulating colors to draw intentions of consumers. We have also acknowledged the guiding functions of the general consumers colour recognition. We picked the quietly elegant colours such as large areas of black and white, given consumers a simple but fashion impression.
Research: We are insisting on operating the product research, development and design from the perspectives of consumers. Satisfy more consumers needs throughout our huge base of marketing research.
Inspiration: The design concept mainly comes from Apple's simple product design and Dieter Rams' design concept that less is more. The package using a large area of white, which is intended to reflect the simple and modern design sense; At the same time, influenced by the ancient Chinese calligraphy works, the large black word "pneuma" is adopted, which makes the whole product feel more oriental.
Project Duration: The project started in May 2018.
Operation Flow: IIn terms of bottle design, the overall outline gives people a smooth feeling, just like the smooth body curve of dolphins. The thinnest part is just in the part of the consumer's hand, which increases the stability and comfort of the grip in function. The shoulder of the bottle adopts a concave triangular pattern, which is arranged in a circle. Open and directional arrows are printed on the bottle cap, so that consumers can easily open it, and the interactive experience is improved.
Team Members: Siyang Cai
Chu Xu
Image Credits: Siyang Cai