Sogurt With Love and All Things Good تغليف زبادي مجمّد by Jimmy Chew

Sogurt With Love and All Things Good تغليف زبادي مجمّد by Jimmy Chew is a highly esteemed winner of the very prestigious 2021 جائزة A' Design Award الحديدية in تصميم التغليف Competition Category.

حديدالتغليف· 2021

Sogurt With Love and All Things Good تغليف زبادي مجمّد

by Jimmy Chew

Client: Sogurt

جائزة A' Design Award الحديدية Winner in التغليف Category

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Colors

The Design

About Sogurt With Love and All Things Good تغليف زبادي مجمّد

"Sogurt With Love and All Things Good" هو تصميم تغليف لأكواب مثلجات الزبادي المجمّد. وقد استُخدمت درجات لونية منعشة لتعكس هوية علامة تجارية قريبة من المستهلك، مرحة وأنيقة في آن معًا. وتجسّد الرسوم التوضيحية المتراكبة امتزاج المكوّنات الأساسية داخل كل نكهة مُعدّة بعناية. أما الطباعة والأيقونات والتخطيط فقد نُظّمت لعرض معلومات المنتج بوضوح ولتسهيل القراءة. وقد استُبدل الغطاء البلاستيكي في التغليف السابق بغطاء ورقي. يتّسع كل كوب لـ125 مليلترًا ويبلغ عرضه 74 مليمترًا.

The Recognition

About the جائزة A' Design Award الحديدية

Sogurt With Love and All Things Good تغليف زبادي مجمّد هو فائز بجائزة A' Design Award الحديدية، وهي تقدير مرموق يُمنح للتصاميم الجيدة التي تلبّي المتطلبات المهنية والصناعية المنتظرة من الإبداعات حسنة التصميم. ويُظهر الفائزون بالحديدية مهارة كبيرة وتخصصًا عاليًا وفهمًا خبيرًا وقدرة إبداعية لدى صنّاعهم. ويُتوقع أن يكون Sogurt With Love and All Things Good تغليف زبادي مجمّد إبداعًا عالي التقدير ومحل إعجاب وحب، عمليًا ومبتكرًا. وهذا التصميم الفائز بجائزة A' Design Award الحديدية يدمج أفضل ممارسات القطاع، وله خصائص تقنية كفؤة ترتبط بالدراية والموهبة. ويحظى Sogurt With Love and All Things Good تغليف زبادي مجمّد بالاحترام لدقته، وقد صُمّم لتقديم تحسينات لجودة الحياة تساعد على جعل العالم مكانًا أفضل.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The renewed brand identity and packaging system emphasizes on visual clarity and simplicity, with the main intention to congruently reflect evolution of the brand, personality of the founder and needs of their consumers.

Fresh colour hues have been used to reflect the approachable, fun loving, free spirited and elegant voice of Sogurt. The design showcases an optimistic aesthetic with uniquely overlaid illustrations to personify the fusion of key ingredients within each deliciously healthy crafted flavour.
Dimensions & Packaging: 74mm(width) x 82mm(height) x 82mm(diameter)
125ml ice-cream cup
Tags: Sogurt, Hartwork, Packaging Design, Experience Design, Froyo, Ice-Cream
Production Technology: Jimmy has scrutinised every element in the packaging design, from the colors, iconography, font type, visual design to materialization. The end result is a balanced design consideration of aesthetic, production efficiency and experience design.

By eliminating the use of plastic lid, which was in Sogurt's old packaging design, and switching to the use of paper lid, the design is intently aligned with Sogurt's brand values of spreading love and wellness. A positive messaging "Crafted With Love And All Things Good" is integrated into the design to accentuate their brand values.
Design Challenge: The creative challenge faced during this project is on the production & logistics side of things. Due to the Covid-19 pandemic, this has affected the production lead time of the packaging, as well as the logistics transportation of the finished product. The campaign launch date to reveal the new packaging and visual design has to be slightly delayed.
Research: The success of the project depends largely on incorporating empathy driven service design to understand the client's personality, their business and touchpoints and their customers' needs. Interview and feedback were conducted with the brand owner and their customers to understand the challenges on their existing packaging design in areas of construction, production and visual design.

These knowledge are congruently aligned into the brand uplift and packaging design, to work strategically in tandem with Sogurt's campaign to extend ecommerce into their business to outreach a wider audience.
Inspiration: Jimmy has invigorated the Sogurt brand with a uniquely created packaging design. Every visual communication touchpoint designed for the Sogurt brand, from illustration, icons, colors, typography is purely intended to reflect the personality of the brand owner and permeate positive feelings, spreading positivity and enhance the good feelings to the consumer.

The ultimate intention is a visual identity specially created to accentuate positivity and liveliness.
Project Duration: The project started in August 2019 in Singapore and finished in October 2020. The new packaging designs are revealed to the market in January 2021.
Operation Flow: The intended users' point-of-view is primarily to be able to extract the product information with clarity without being overwhelmed by the amount of information. The packaging design has been intently designed with the information hierarchy, content reading experience and visual design strategically considered.

The amount of information to be showcased has been stringently scrutinised with careful usage of layout, font type and iconography to promote readability.
Team Members: Creative Director : Jimmy Chew
Designer : Jimmy Chew
Image Credits: Image #1-4 : Photographer Antelope Studios, 2021.
Image #5 : Photographer Sogurt, 2021.