Organic ملصق زجاجة نبيذ

Press Kit

Unique Properties

MontGras Organic declares the principles of the Gras Family, a socially responsible family. All MontGras wines will be totally summer wines from 2020. This line reflects handcraft and its dedication in the production processes, fundamental pillars of this brand.
The Sauvignon Blanc and Pinot Noir correspond to D.O. Mulchen, Bío-Bío Valley, one of the southernmost wine-producing regions in Chile.

Dimensions & Packaging

Burgundy Label Dimension: 105x114 mm. Taper of 2 mm per side.
Burgundy Label Size: 105x90 mm.

Tags

Wine label, packaging, design, MontGras, Ximena Ureta, Organic, Chilean wine.

Production Technology

Printed on State 100 paper (89 grs / m2), in 4 special colors, in Digital Offset with silkscreen finishes and protective varnish.

Design Challenge

MontGras has developed a new brand architecture and positioning and, consequently, the need has arisen to create a new portfolio that is more attractive, relevant and innovative, as well as able to communicate the new positioning sought by the company, which was called as "Boldly Attractive", this has been our challenge, to live up to the requirements.

Research

We investigated how to create a product whose materials and manufacturing would be environmentally friendly. With a lightweight bottle and label printed on 100% recycled paper, with FSC certification, avoiding the use of metallised foils. A simulation of printed reliefs was made to avoid metallic stamping.

Inspiration

Organic, Naturally Crafted, is inspired by the self-sustaining ecosystem created in organic vineyards, without the use of chemicals and synthetics. This ecosystem, generated in the vineyard, is fundamental to achieve a natural balance that protects the vineyards from pests and diseases. That is why we highlight the natural ecosystem that lives within organic vineyards, as they are responsible for the health and fertilization of the grapes. This is a certified organic and vegan wine brand.

Project Duration

This project started in June 2020 in Santiago, Chile and ended in January 2021.

Operation Flow

MontGras Organic consumer is very widely spread, both domestically and internationally, in key markets such as Korea, China, USA, Chile, Canada, Denmark, Brazil, Japan and UK.

Image Credits

Image #1: Estudio Navarro, Image #2: Estudio Navarro, Image #3: Estudio Navarro, Image #4: Estudio Navarro, Image #5: Jorge Brantmayer