Visions Of Future تجهيز رقمي تفاعلي by Inty LLC is a highly esteemed winner of the very prestigious 2021 جائزة A' Design Award الذهبية in تصميم الفعاليات والأحداث Competition Category.
ذهبالفعاليات· 2021
Visions Of Future تجهيز رقمي تفاعلي
by Inty LLC
Client: Alfa-Bank
جائزة A' Design Award الذهبية Winner in الفعاليات Category
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The Design
About Visions Of Future تجهيز رقمي تفاعلي
"رؤى المستقبل" هو تجهيز رقمي تفاعلي صُمّم لجناح عرض في أحد المعارض. تكشف المستشعرات البصرية عن وجود الزائر وتضعه في قلب التجربة، حيث تُعرض خمسة سيناريوهات برسوميات تجريدية آنية تتعاقب في دورة متواصلة ما دام الزائر داخل منطقة التفاعل. تجمع العمارة بين كتل شاشات LED والكتل الزجاجية وأضواء النيون والإطارات، إلى جانب الخرسانة والزجاج والخشب الداكن المطفأ اللمعان. وتُعالَج بيانات العمق الواردة من كاميرا التقاط الحركة وتُجسَّد بصريًا في الزمن الحقيقي. ويعبّر التجهيز عن فكرة الخدمات التي تحيط بالمستخدم من كل جانب.
The Recognition
About the جائزة A' Design Award الذهبية
Visions Of Future تجهيز رقمي تفاعلي هو فائز بجائزة A' Design Award الذهبية، وهي تقدير رفيع المكانة للغاية يُمنح للتصاميم من الدرجة الأولى والرائعة والمتميزة. والفائزون بالذهبية هم إبداعات شديدة الابتكار وعالية الرؤية ومبهرة ببريقها، تعكس نبوغ مصمميها وحكمتهم وبراعتهم. ويُتوقع أن يكون Visions Of Future تجهيز رقمي تفاعلي اختراعًا عظيم الإشادة ورائدًا وضخم الأثر يقدم قيمة غير مسبوقة. وهذا التصميم الفائز بجائزة A' Design Award الذهبية مشروع مذهل ومحترم يعود بالنفع الكبير ويوسّع حدود الفن والعلم والتصميم والتكنولوجيا. ويخلق Visions Of Future تجهيز رقمي تفاعلي مشاعر رغبة قوية، ويثير الشغف، ويشجع الإبداع، ويفتننا.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design concept takes the user and puts it into the center of the idea. We used optical sensors to create a connection between the user and the digital environment. The architectural approach had a unique feature — a combination of LED screen blocks, glass blocks, neon lights, and frames.
- Dimensions & Packaging
- We used 2 servers to run the installation. Unity server was processing data from Kinect and transferred it to Ventuz server which was used for real-time visualization and lightboxes control via DMX. Render Layout was configured in a way that the content was rendered in resolution 2880 x 1536 px, 60 fps, and displayed on the video wall with the Full HD resolution without loss of quality.
- Tags
- Digital art, Interactive installation, Kinect, Alfabank, Computer vision, Silhouette
- Production Technology
- Architecture: we were focused on mixing different kinds of light sources (screens, lightboxes, and neon signs) together with the textures and materials of the booth (concreed, glass, black mate woods) to get a fresh minimalistic look and feel. Technology: we used a combination of two different software. Unity — to get the depth map from Kinect and Ventuz — for real-time visualization.
- Design Challenge
- The most complex part of this project was keeping a proper balance between entertainment and conveying an idea. For each scenario, we had to make prototypes and tests to see whether it works or not.
- Research
- We entered the job, having no other info but the client's message — "as a bank we do not have any unique technologies to show on the exhibition, but we want you to represent us as a bank of future". Our approach was to create 5 manifests, that represent the future in different ways. All manifests were united with the idea that services should be around the user making life more comfortable. We put the user in the center and surround it with 5 interactive scenarios with real-time abstract graphics.
- Inspiration
- Our task was to represent Alfabank as a bank of the future. We thought that such a bank should surround its client with services that make life more comfortable. We tried to deliver this idea through an interactive experience where the user is the center of everything. Our inspiration comes from the idea itself and computer vision tools that are available today.
- Project Duration
- Sochi, Russia, 3 days, Forum of Innovative Financial Technologies Finopolis 2018
- Operation Flow
- Installation is sensitive to the presence of the user. Once it captures the user one of the 5 scenarios is activated randomly. It plays for a certain amount of time and then switches to the next scene. Scenarios are played one by one in a cycle until the user goes out of the interaction area.
- Team Members
- Liza Zagvozdkina
Alexander Volkov
Sergey Startsev
Roman Filin
Dmitriy Kargin
Denis Nikitin
Anton Skiter
Daniel Kosinsky
Evgeniy Berezkin
Dmitriy Andrievskiy
Savva Mikhaesku
Artem Orlov
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