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Positive Projections ملصق الموسيقى by Min Huei Lu

Positive Projections ملصق الموسيقى by Min Huei Lu is a highly esteemed winner of the very prestigious 2021 جائزة A' Design Award البرونزية in تصميم الرسوم والتوضيح والاتصال البصري Competition Category.


برونزالرسوم· 2021

Positive Projections ملصق الموسيقى

by Min Huei Lu

Client: Academy of Art University

جائزة A' Design Award البرونزية Winner in الرسوم Category

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Colors

The Design

About Positive Projections ملصق الموسيقى

من خلال هذه الصورة المرئية ، يهدف المصمم إلى التعبير عن قطعة موسيقية من خلال الطباعة والصور وتكوين التخطيط. تدور أحداث الفيلم حول ركود الولايات المتحدة في أوائل الثمانينيات ، حيث تُرك ملايين الأفراد عاطلين عن العمل وخضعت الولايات المتحدة لتغييرات اجتماعية واقتصادية كبيرة. يأخذ المرئي أيضًا طعنة في ربط المرئيات بأغنية "لا تقلق ، كن سعيدًا" التي كانت في ذروة شعبيتها خلال تلك الحقبة.

The Recognition

About the جائزة A' Design Award البرونزية

Positive Projections ملصق الموسيقى هو فائز بجائزة A' Design Award البرونزية، وهي تقدير رفيع المكانة يُمنح للتصاميم المتميزة التي تتسم بالإبداع والبراعة وحدة الذكاء. والفائزون بالبرونزية مصنوعات بارعة بوفرة ومبدعة بصورة لافتة، تؤكد الخبرة الواسعة والخيال وسعة الحيلة لدى مصمميها. ويُتوقع أن يكون Positive Projections ملصق الموسيقى قطعة عالية التقدير ومحل إعجاب وحب، شديدة الاحترافية والابتكار. وهذا التصميم الفائز بجائزة A' Design Award البرونزية يتبنى أفضل الممارسات في الفن والعلم والتصميم والتكنولوجيا، ويتميز بعنايته بالتفاصيل. ويلبّي Positive Projections ملصق الموسيقى الاحتياجات على أفضل وجه، ويلامس الرغبات، ويأسر المشاعر، ويستثير الفضول.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Create a poster that expresses a piece of music through typography, imagery, and layout composition. Gather ideas, emotions, and visuals that would be associated with the song. Don’t Worry, Be Happy, which is a popular worldwide hit song released in September 1988 by American musician Bobby McFerrin.
Dimensions & Packaging
13"x19" Poster
Tags
Music Poster, Don't Worry Be Happy
Production Technology
The typographic and design elements were printed on transparency paper and put them on a traditional projector. Photographed the images reflected on the wall.
Design Challenge
There is a sharp contrast between the sad and the despair state of the 1980s and the optimistic adage, Don’t worry, be happy. The contract is also displayed in the music poster that pays tribute to history and humanity.
Research
Most of the information during the 1980s was communicated via television, MTV, Movie Channels, and media. Also, the AIDS awareness campaign during the 1980’s was designed using the colour pink. An attempt has been made to integrate the above texture and the design elements in the poster.
Inspiration
During the early 1980s, the US experienced a recession due to which millions of individuals were left unemployed. Throughout the 1980s, the cold war, protests, global warming, and the AIDS epidemic, the United States has undergone major socio-economic changes primarily due to advances in technology and the worldwide move towards capitalism. Also, the artists in the 1980s were preoccupied with protest images. Bobby McFerrin's Music, Don't worry, be happy, is a neat philosophy in 4 simple words that inspired many Americans in the late 1980s.
Project Duration
The project started in Jun 2019 and finished in July 2019 in San Francisco, and was exhibited at the Academy of Art University in September 2019.
Operation Flow
The song, Don’t Worry, Be Happy, was chosen to carry on with a series of experiments regarding image editing, composition, and typography. Afterward, the imagery was projected onto various surfaces, creating a multidimensional design solution.
Image Credits
Image #1,2,3,4,5: Photographer / Creator Min Huei Lu

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