We Wedding Ring مساحة بيع بالتجزئة by Fengfeng Chen

We Wedding Ring مساحة بيع بالتجزئة by Fengfeng Chen is a highly esteemed winner of the very prestigious 2021 جائزة A' Design Award الذهبية in تصميم الفضاءات الداخلية والمعارض Competition Category.

ذهبالتصميم الداخلي· 2021

We Wedding Ring مساحة بيع بالتجزئة

by Fengfeng Chen

Client: Meikai Space

جائزة A' Design Award الذهبية Winner in التصميم الداخلي Category

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Colors

The Design

About We Wedding Ring مساحة بيع بالتجزئة

"وي ويدينغ رينغ" هو فضاء لبيع المجوهرات بالتجزئة يقع في مبنى مستقل ضمن حديقة إبداعية بدلاً من مركز تجاري. تمتد المساحة الداخلية على 300 متر مربع وتم تشطيبها بدرجات اللون الأبيض. يفتح جدار ستائري زجاجي شفاف المتجر نحو الخارج ويجلب مزيداً من الضوء الطبيعي. تفصل هياكل منحنية بين المنطقتين الأمامية والخلفية، بينما تخلق الفتحات المقوسة تباينات من الضوء والظل. وتحاكي الأقواس المشكّلة في السقف المناور العلوية. أما المنحوتة المعلقة على شكل بالون قرب المدخل فتدعو الزوار إلى التفاعل مع المكان.

The Recognition

About the جائزة A' Design Award الذهبية

We Wedding Ring مساحة بيع بالتجزئة هو فائز بجائزة A' Design Award الذهبية، وهي تقدير رفيع المكانة للغاية يُمنح للتصاميم من الدرجة الأولى والرائعة والمتميزة. والفائزون بالذهبية هم إبداعات شديدة الابتكار وعالية الرؤية ومبهرة ببريقها، تعكس نبوغ مصمميها وحكمتهم وبراعتهم. ويُتوقع أن يكون We Wedding Ring مساحة بيع بالتجزئة اختراعًا عظيم الإشادة ورائدًا وضخم الأثر يقدم قيمة غير مسبوقة. وهذا التصميم الفائز بجائزة A' Design Award الذهبية مشروع مذهل ومحترم يعود بالنفع الكبير ويوسّع حدود الفن والعلم والتصميم والتكنولوجيا. ويخلق We Wedding Ring مساحة بيع بالتجزئة مشاعر رغبة قوية، ويثير الشغف، ويشجع الإبداع، ويفتننا.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a jewelry retail space that is not located in a mall, but in a single building in a creative garden. The sales group also shifted from the previous natural stream of people to the target consumer group. The particularity of geographical location and the shift in consumption patterns mean that the fixed patterns of previous design need to be broken.
Dimensions & Packaging: The site area is 300 square meters
Tags: Jewelry customization center, jewelry sales space, aesthetic space, jewelry design, pure white space
Production Technology: Some curved building structures are designed to serve as a space divider between the front and back, forming an interior building. The arc in the morphological vocabulary is combined with the inspiration of light to form the overall structure of the space. At the same time, this structure can block some natural light, which is projected through the arch hole to form the contrast of light and shadow in the space. At the same time, at the top of the top, also used some special-shaped arch design, simulate the sky light, create the sense of light source through the top surface.
Design Challenge: In the space, the art sculpture of "confession balloon" is used as a memory point. It is hoped that he can levitate lightly in the air to form a unique spatial temperament. How to suspend a 120kg art sculpture on top was a challenge for the design.
Research: In addition to doing a good job in space design, the most important core of jewelry space is the design of display cases and the application of lighting. The focus is on how to show the characteristics of different jewelry products through the design and lighting of the showcase, so that it exuded jewels from the inside out, which is also a design focus that has been studied.
Inspiration: Light is also one of the expression ways of space. The use of light and space blend, the external transparent glass curtain wall structure, forming an outward display space, but also form a transparent sense, to introduce more light. The blend of all white tones and light forms a pure and beautiful space feeling.
Project Duration: The project was completed in August 2020 in Fuzhou, Fujian province
Operation Flow: In the design, it is hoped that the space and people should be able to interact with each other. Therefore, some other devices are also integrated into the space to heighten the atmosphere of the space. It is just located at the entrance of the space. Whether consumers or passers-by, they can be guided to this point to form the interaction between people and the space. At the same time, they can also take photos and upload them to the Internet to spread, so as to achieve brand exposure and recognition.
Patents: For no
Team Members: Weng HuanLi
Image Credits: Image #1: Photografer Li LingYu, We Wedding Ring Art Center, 2020.
Image #2: Photografer Li LingYu, We Wedding Ring Art Center, 2020.
Image #3: Photografer Li LingYu, We Wedding Ring Art Center, 2020.
Image #4: Photografer Li LingYu, We Wedding Ring Art Center, 2020.
Image #5: Photografer Li LingYu, We Wedding Ring Art Center, 2020.