Rikchari تغليف قهوة by Planetario is a highly esteemed winner of the very prestigious 2021 جائزة A' Design Award الحديدية in تصميم التغليف Competition Category.

حديدالتغليف· 2021

Rikchari تغليف قهوة

by Planetario

Client: Rikchari Packaging by Planetario

جائزة A' Design Award الحديدية Winner in التغليف Category

12,775

Verified Award Winner

Verify Award Status for #121161

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Rikchari تغليف قهوة

"ريكتشاري" هو تصميم تغليف لعلامة قهوة بيروفية تركّز على الاستدامة والمسؤولية الاجتماعية. يعني اسم "ريكتشاري" استيقظ بلغة الكيتشوا، ويشكّل حرف الـ C صورة ظلية توحي بحبة قهوة وعين في آنٍ واحد. يتبع التغليف تصميم الشعار الذي يعتمد على بناء طباعي مستوحى من الأشكال الهندسية لإمبراطورية الإنكا في بيرو، المعروفة باسم "توكابو". تُزرع هذه القهوة في تشيرينوس شمالي بيرو على ارتفاع 1700 متر فوق مستوى سطح البحر. ويقدّم التصميم القهوة بوصفها منتجًا عضويًا ذا غاية اجتماعية.

The Recognition

About the جائزة A' Design Award الحديدية

Rikchari تغليف قهوة هو فائز بجائزة A' Design Award الحديدية، وهي تقدير مرموق يُمنح للتصاميم الجيدة التي تلبّي المتطلبات المهنية والصناعية المنتظرة من الإبداعات حسنة التصميم. ويُظهر الفائزون بالحديدية مهارة كبيرة وتخصصًا عاليًا وفهمًا خبيرًا وقدرة إبداعية لدى صنّاعهم. ويُتوقع أن يكون Rikchari تغليف قهوة إبداعًا عالي التقدير ومحل إعجاب وحب، عمليًا ومبتكرًا. وهذا التصميم الفائز بجائزة A' Design Award الحديدية يدمج أفضل ممارسات القطاع، وله خصائص تقنية كفؤة ترتبط بالدراية والموهبة. ويحظى Rikchari تغليف قهوة بالاحترام لدقته، وقد صُمّم لتقديم تحسينات لجودة الحياة تساعد على جعل العالم مكانًا أفضل.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rikchari is a socially responsible coffee brand that stands for sustainability, with a strong smell, precise acidity and a delicious flavor. It was created in Chirinos, in the province of San Ignacio, in the north of Peru, growing at 1700 meters above sea level, the perfect height for Arabica coffee. The new branding and packaging reflect their values: conscience, quality, humanity and commitment. They wanted to maintained the quality and essence of the coffee when it reaches the final consumer.
Dimensions & Packaging: Dimension: 160 mm x 240 mm / Weight: 250 grams
Tags: design, coffee, coffee design, packaging, coffee packaging, peruvian designs, latin america, peru, peruvian coffee
Production Technology: This design was done digitally with Adobe programs. Physical proofing was also done to check details.
Design Challenge: As a new product, the previous packaging did not fully represent its purpose as a brand, which caused it to communicate a generic aspect that failed to stand out from its competition in the sector.

Rikchari is a brand with purpose, created by two women who care about making the highest quality coffee for their customers, seeking to give value to coffee from Peru and Cajamarca around the country, as well as leaving Peru up high. It is intended that the brand competes as an organic product full of passion, dedication and with a social purpose, so it was necessary to present this in the packaging design.
Research: The project seeks to tell the world that Peru has one of the best areas for growing coffee. Rikchari grows on a farm in Cajamarca, which began producing coffee more than 50 years ago, following in the footsteps of an export coffee tradition.

The brand seeks to provide a product that can raise the established standards, to provide work and generate income for several families in the community and to solve different social projects in the town. All this process is strongly related to the brand's values: conscience, humanity, commitment and quality.
Inspiration: The brand name, Rikchari, means WAKE UP in Quechua, so we worked with the letter C to represent a silhouette that resembles a coffee bean and an eye. The packaging followed the idea of the logo design, which has a typographic construction that resembles the geometric shapes made in the Inca empire of Peru, known as Tocapu. This design reflects a quality product, made with passion and at the same time a product that reflects its human, social and organic side.
Project Duration: The project began at the end of 2019 in Lima, Peru and was completed in June 2020. The printing of the product began in September 2020.
Team Members: Creative Director: Pedro Alayza Maccera
Account Director: Eddy Alarcón Herrera
Account Coordinator: Sandra Benavente Velando
Art Director: Kevin Huarac Romero
Graphic Designer: Renato Romero Saenz