L’Amour Red Packet Boxset الظرف الأحمر by Alex King

L’Amour Red Packet Boxset الظرف الأحمر by Alex King is a highly esteemed winner of the very prestigious 2021 جائزة A' Design Award الحديدية in تصميم الهدايا Competition Category.

حديدالهدايا· 2021

L’Amour Red Packet Boxset الظرف الأحمر

by Alex King

Client: A&J Design

جائزة A' Design Award الحديدية Winner in الهدايا Category

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Colors

The Design

About L’Amour Red Packet Boxset الظرف الأحمر

تحتوي مجموعة الأظرف الحمراء الحالية على ١٦ ظرفاً أحمر ترمز للحظ والاكتمال في الحياة. يمكن للتجار الاختيار من بين ٢٦ تصميماً مختلفاً وتركيبات من "A" إلى "Z" وفقاً للأحرف الأولى والاحتياجات الشخصية. تمنح الهدية الشخصية الناس إحساساً بالتفرد وهي مثالية لإضفاء لمسة شخصية للفرد والأشخاص الذين يعتز بهم. موجهة للمتزوجين من الطبقة المتوسطة الذين يرغبون في اختيار أظرف حمراء شخصية وتقديمها للأطفال مع أطيب التمنيات.

The Recognition

About the جائزة A' Design Award الحديدية

L’Amour Red Packet Boxset الظرف الأحمر هو فائز بجائزة A' Design Award الحديدية، وهي تقدير مرموق يُمنح للتصاميم الجيدة التي تلبّي المتطلبات المهنية والصناعية المنتظرة من الإبداعات حسنة التصميم. ويُظهر الفائزون بالحديدية مهارة كبيرة وتخصصًا عاليًا وفهمًا خبيرًا وقدرة إبداعية لدى صنّاعهم. ويُتوقع أن يكون L’Amour Red Packet Boxset الظرف الأحمر إبداعًا عالي التقدير ومحل إعجاب وحب، عمليًا ومبتكرًا. وهذا التصميم الفائز بجائزة A' Design Award الحديدية يدمج أفضل ممارسات القطاع، وله خصائص تقنية كفؤة ترتبط بالدراية والموهبة. ويحظى L’Amour Red Packet Boxset الظرف الأحمر بالاحترام لدقته، وقد صُمّم لتقديم تحسينات لجودة الحياة تساعد على جعل العالم مكانًا أفضل.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: L’amourRed Packet Boxset by Journal de Chic contains 16 red packets, 8 pieces in each side to signify fortune and completeness in life. Merchants can choose out of 26 different designs and combination(“A” to “Z”) according to their initials and personal needs. There are another 4 playful designs (“$”, “500”, “CNY” and “HK”) to pair with the selected packet. Personalized gift offers people a sense of uniqueness and is perfect to create a personal touch for oneself and the people they cherish. Everyone is unique.Target for middle class married people (to be married) who intend to choose personalised red packets to represent oneself as unique, extraordinary and like no other. This design fills the gap in the commercial market in which only traditional red packets with initials in Chinese can be found.
Dimensions & Packaging: Fine paper, 20cmx20cmx3cm
Tags: red packer, lai see, lucky, festive design
Production Technology: Embossed graphics “Y” connecting to each other represents new year and future years to come, signifies hope and best wishes will last for long in coming decades. A large format of red packet is chosen so that people will not require to fold the dollar note into half while preparing it.
Design Challenge: We spend a lot of time in developing new printing effects that is optimum with our selected paper medium. People may feel good if the red packet is printed with their respective surname in Chinese, however, this design collection is new and would offer an alternative by showing initial in English - that is even more accessible for all at affordable price.
Research: We want to create something new to the market which is original. We understand that the female middle class in Asia would like to spend money on high fashion and luxury accessories. L'amour is new to the market as we do participant observation with female who are over year 30, eager to spend money on individualized items to reflect their social status with unique personality.
Inspiration: L’amour by Journal de Chic is a contemporary design for Chinese festival. In Chinese and other East and Southeast Asian societies, a red packet is a monetary gift which is given during Chinese New Year (CNY) and weddings. People will give a red packet to children, family members and people who are unmarried as a token of good fortune for upcoming year.
Project Duration: 6 months, Hong Kong
Team Members: Alex King
Image Credits: Alex King