Xphere إعادة تصميم الهوية المؤسسية by Yibang Design and Xiner Zheng is a highly esteemed winner of the very prestigious 2021 جائزة A' Design Award الحديدية in تصميم الرسوم والتوضيح والاتصال البصري Competition Category.
حديدالرسوم· 2021
Xphere إعادة تصميم الهوية المؤسسية
by Yibang Design and Xiner Zheng
Client: Yibang
جائزة A' Design Award الحديدية Winner in الرسوم Category
Verified Award Winner
Verify Award Status for #123091The Design
About Xphere إعادة تصميم الهوية المؤسسية
Xphere هي هوية مؤسسية صُممت لعلامة Rongxing التجارية. الاسم Xphere مشتق من الاسم الصيني للعلامة Rongxing، والذي يعني "الفلك المزدهر". وتجمع الهوية بين معنى الاسم الصيني والاسم الإنجليزي في لغة بصرية واحدة. الشعار مستوحى من أشكال النجمة، مع تطبيق قطع متناغم على كل من العلامتين الإنجليزية والصينية. تُبرز الألوان الجريئة والعناصر البصرية القوية خط المنتجات الفاخر. أما المطبوعات فتستخدم ورقًا سميكًا مطفأ اللمعة، فيما تحمل بطاقة العمل وبطاقة الشكر شعارًا بارزًا (منقوشًا بالتنميق).
The Recognition
About the جائزة A' Design Award الحديدية
Xphere إعادة تصميم الهوية المؤسسية هو فائز بجائزة A' Design Award الحديدية، وهي تقدير مرموق يُمنح للتصاميم الجيدة التي تلبّي المتطلبات المهنية والصناعية المنتظرة من الإبداعات حسنة التصميم. ويُظهر الفائزون بالحديدية مهارة كبيرة وتخصصًا عاليًا وفهمًا خبيرًا وقدرة إبداعية لدى صنّاعهم. ويُتوقع أن يكون Xphere إعادة تصميم الهوية المؤسسية إبداعًا عالي التقدير ومحل إعجاب وحب، عمليًا ومبتكرًا. وهذا التصميم الفائز بجائزة A' Design Award الحديدية يدمج أفضل ممارسات القطاع، وله خصائص تقنية كفؤة ترتبط بالدراية والموهبة. ويحظى Xphere إعادة تصميم الهوية المؤسسية بالاحترام لدقته، وقد صُمّم لتقديم تحسينات لجودة الحياة تساعد على جعل العالم مكانًا أفضل.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Rongxing had been carried out its activity with their old logo. However, with the purpose of the renewal logo and general identity, Rongxing started its collaboration with Yibang in 2020. The main goal was the renewal of the brand's appearance and created a powerful brand visualization. The design team refresh the brand's name to Xphere, and bring more bold colors and visuals to highlight the high-end line products.
- Dimensions & Packaging
- All print stuff will on matte heavy paper. The business card and the thank you card have embossed logo on the front side.
- Tags
- Xphere, Visual Identity, Commercial, Branding
- Production Technology
- Adobe Photoshop, Illustration, and InDesign.
- Design Challenge
- Helping the client to find the best solution is always a challenge. The design team hosted some workshops to discuss with the client, to figural out their main concern.
Yibang design team had several interviews with the client and the brand target audiences. These interviews provided insights that really helped structure the brand value in a visual way. - Research
- The research objective was to analyze the client’s direct competitors, and also include a lot of visual research for outside competitors. The focus was on the manufacturing industry and kitchen application cases. The goal was to find out the best solution to fit our client’s goal, and communicate new brand positioning.
- Inspiration
- The new brand name Xphere is inspired by the client’s Chinese name – Rongxing, which means prosperous sphere. It’s a great challenge that combines the Chinese name meaning with the English name meaning together and creates a visual language. The research and exploration process led to an identity inspired by the star's nice shapes, and the design team found a perfect cutting shape on both the English logo mark and Chinese logo mark. They also incorporated the star concept as a visual element.
- Project Duration
- The project started in October 2020 in San Francisco and finished in February 2021 in Beijing.
- Operation Flow
- The client was keen to ensure that the branding was appealing to a high end customer and especially for main cities in China. The client will start their main advertising campaign in 2021 on China popular social media, such as Red and TikTok. The overall visual language is compelling and youthful.
- Team Members
- Designer: Xiner (Cindy) Zheng,
Project Manager: Qing Lang - Image Credits
- Yibang
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