I Love You From Afar اجتماعي by Alvaro Gonzalez and Renato Galecio

I Love You From Afar اجتماعي by Alvaro Gonzalez and Renato Galecio is a highly esteemed winner of the very prestigious 2021 جائزة A' Design Award البرونزية in تصميم الإعلان والتسويق والاتصال Competition Category.

برونزالإعلان· 2021

I Love You From Afar اجتماعي

by Alvaro Gonzalez and Renato Galecio

Client: Inbrax

جائزة A' Design Award البرونزية Winner in الإعلان Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About I Love You From Afar اجتماعي

في بداية الجائحة، عندما كان الجميع في الحجر الصحي في تشيلي، أُغلقت جميع متاجر مينيسو، وللحفاظ على التزامها تجاه جمهورها، تم إنشاء حملة "أحبك من بعيد"، التي نُفذت بنسبة 100% عبر الإنترنت وقدمت آلاف الأفكار لترفيه المستهلكين خلال فترة الإغلاق.

The Recognition

About the جائزة A' Design Award البرونزية

I Love You From Afar اجتماعي هو فائز بجائزة A' Design Award البرونزية، وهي تقدير رفيع المكانة يُمنح للتصاميم المتميزة التي تتسم بالإبداع والبراعة وحدة الذكاء. والفائزون بالبرونزية مصنوعات بارعة بوفرة ومبدعة بصورة لافتة، تؤكد الخبرة الواسعة والخيال وسعة الحيلة لدى مصمميها. ويُتوقع أن يكون I Love You From Afar اجتماعي قطعة عالية التقدير ومحل إعجاب وحب، شديدة الاحترافية والابتكار. وهذا التصميم الفائز بجائزة A' Design Award البرونزية يتبنى أفضل الممارسات في الفن والعلم والتصميم والتكنولوجيا، ويتميز بعنايته بالتفاصيل. ويلبّي I Love You From Afar اجتماعي الاحتياجات على أفضل وجه، ويلامس الرغبات، ويأسر المشاعر، ويستثير الفضول.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: At the beginning of the pandemic, when everyone was in quarantine in Chile, all MINISO stores were closed and to maintain the commitment to its audience, the I Love You From Afar campaign was created, which is executed 100% online delivering thousands of ideas to entertain your consumers while they were locked up.
Dimensions & Packaging: Stories, Posts, Carrousels
Tags: Inbrax, Miniso, Chile, I Love You From Afar
Production Technology: Social Media, Vectorial Illustrations, Illustrator
Design Challenge: The challenge was to generate hundreds of designs and characters to maintain communication and be in concert in a pandemic with the Miniso lovers.
Research: Chile had recently entered quarantine and Miniso had to create an authentic way to maintain contact with them, especially since all its stores were closed.
Inspiration: Entertaining and giving love to all the followers of MINISO in Chile was the mission that inspired the realization of this campaign, which at the same time, in addition to giving love, was educating users on how to prevent the spread of Covid-19.
Project Duration: We designed a series of mandalas with the themes of the main Miniso characters and they were made available on social networks for everyone to intervene with their designs and drawings, which were also amplified with well-known influencers of the brand in the local market.
Patents: Miniso, Inbrax
Team Members: Pedro Antolín
Pancho González
Renato Galecio
Álvaro González
Image Credits: Miniso, Inbrax