Smartmoov الوظيفة الأساسية: الهوية التجارية by Ricardo Filipe Lopes da Silva is a highly esteemed winner of the very prestigious 2023 جائزة A' Design Award الحديدية in تصميم الرسوم والتوضيح والاتصال البصري Competition Category.
حديدالرسوم· 2023
Smartmoov الوظيفة الأساسية: الهوية التجارية
by Ricardo Filipe Lopes da Silva
Client: Smartmoov
جائزة A' Design Award الحديدية Winner in الرسوم Category
Verified Award Winner
Verify Award Status for #126213The Design
About Smartmoov الوظيفة الأساسية: الهوية التجارية
النص: تتمثل الفوائد الرئيسية لنموذج العمل هذا في القدرة على التنقل وتخصيص الأعمال. إذ يمكن لرائد الأعمال تكييف مشروعه ليصبح حلاً أكثر مرونة وقابلية للتنقل، مما يعزز من انتشار عمله في السوق. وتجسّد الهوية التجارية هذه القيم بأسلوب ديناميكي ومستقبلي من خلال نظام بصري متسق، صُمم ليكون مصدر إلهام للجمهور المستهدف.
The Recognition
About the جائزة A' Design Award الحديدية
Smartmoov الوظيفة الأساسية: الهوية التجارية هو فائز بجائزة A' Design Award الحديدية، وهي تقدير مرموق يُمنح للتصاميم الجيدة التي تلبّي المتطلبات المهنية والصناعية المنتظرة من الإبداعات حسنة التصميم. ويُظهر الفائزون بالحديدية مهارة كبيرة وتخصصًا عاليًا وفهمًا خبيرًا وقدرة إبداعية لدى صنّاعهم. ويُتوقع أن يكون Smartmoov الوظيفة الأساسية: الهوية التجارية إبداعًا عالي التقدير ومحل إعجاب وحب، عمليًا ومبتكرًا. وهذا التصميم الفائز بجائزة A' Design Award الحديدية يدمج أفضل ممارسات القطاع، وله خصائص تقنية كفؤة ترتبط بالدراية والموهبة. ويحظى Smartmoov الوظيفة الأساسية: الهوية التجارية بالاحترام لدقته، وقد صُمّم لتقديم تحسينات لجودة الحياة تساعد على جعل العالم مكانًا أفضل.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Smartmoov positions itself as a technology company offering mobile solutions that have revolutionized the established way of doing business to fit in an increasingly new consumer lifestyle. The design emphasizes the mobility and the sustainable relations between business owners and customers by implementing a futuristic and minimalist style into the logo system. This system along with the technological color palette allows the visual identity to fit into distinct types of ventures.
- Dimensions & Packaging
- For the stationery, digital media and products, the Visual Identity guidelines were provided to ensure that all the materials will be done correctly. All the graphics and illustrations were vectorized and saved as print-ready files.
- Tags
- shop, smartmoov, smart, dynamic, adaptable, mobile, kiosk, renewable, brand
- Production Technology
- The project was designed in Affinity Designer and Affinity Photo to keep the vector and photo montage quality. The visual system was built based on the Golden Ratio rule by using a Phi grid order to appear in the most harmonious way. On the production step, the designs were delivered in RGB, CMYK colours.
- Design Challenge
- Gathering relevant information about different types of retail business and their relations with customers, and translating it into the right symbols and colour scheme. The challenge was to create a dynamic and integrated visual system in order to communicate neutrality, versatility and mobility.
- Research
- The research process was conducted by UX surveys to collect data about how the targeted audience, established and new business owners, could overcome their struggles on the market. In addition, technological and trend research has been carried out to better understand how futuristic trends are perceived by the public today and what companies around the world with a similar business model are building in terms of their brand language.
- Inspiration
- Getting inspired and researched by small and big business owners who thoroughly know the market struggles. Renting a physical space to start a new business can be expensive and extremely bureaucratic these days. To tackle the problem, Smartmoov offers a mobile solution that reaches the target audience anywhere, anytime.
Therefore, exploring this new way of interaction between clients and business owners proposed by Smarmtoov became the key value for the brand identity. - Project Duration
- August 2019 to November 2019 in Curitiba, Brazil
- Operation Flow
- The design conveys a dynamic visual experience that lures the audience to connect and recognize the brand even without seeing the logo. More than the simple connection to the brand, it inspires the client to go beyond that. In this visual system, the potential owner is advised to adapt and customize its business through tailored visuals, maintaining the brand language.
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