Scentwalk الهوية المؤسسية by Chao Yang, Yiyang Li and Yilin Wang is a highly esteemed winner of the very prestigious 2022 جائزة A' Design Award الفضية in تصميم الرسوم والتوضيح والاتصال البصري Competition Category.
فضةالرسوم· 2022
Scentwalk الهوية المؤسسية
by Chao Yang, Yiyang Li and Yilin Wang
Client: Communication University of Zhejiang
جائزة A' Design Award الفضية Winner in الرسوم Category
Verified Award Winner
Verify Award Status for #126459The Design
About Scentwalk الهوية المؤسسية
"Scentwalk" هي هوية مؤسسية مفاهيمية لشركة مستقبلية تستخلص الذكريات وتخزّنها في هيئة روائح. الشعار اختصار لاسم العلامة التجارية، وقد بُني على أفكار جزيئات الرائحة والبيانات والاستخلاص والتجميع والمشي. وتعتمد لوحة الألوان على رقاقة فضية هولوغرافية، وهي مادة تبدو فضية اللون لكنها تعكس الألوان عند سقوط الضوء عليها، بما يتردد صداه مع فكرة أن الغاز عديم اللون ومع ذلك قادر على إثارة المشاعر. والعلامة ديناميكية ويرافقها صوت مميز. أما الملصقات والمنتجات المرتبطة بها فتخاطب الذات والشريك والعائلة والأصدقاء.
The Recognition
About the جائزة A' Design Award الفضية
Scentwalk الهوية المؤسسية هو فائز بجائزة A' Design Award الفضية، وهي تقدير رفيع المكانة بصورة استثنائية يُمنح للتصاميم الرفيعة المستوى والجميلة والمبهرة. والفائزون بالفضية هم أعمال لامعة بشدة وشديدة الإبداع تجسّد الخبرة والموهبة وحدة الذكاء المتميزة لدى مصمميها. ويُتوقع أن يكون Scentwalk الهوية المؤسسية عملًا رائعًا يُعرض كنموذج، شديد الاحترافية وعميق الابتكار. وهذا التصميم الفائز بجائزة A' Design Award الفضية اختراع جدير بالذكر ومحل إعجاب، يعود بالنفع ويوسّع حدود الفن والعلم والتصميم والتكنولوجيا. وScentwalk الهوية المؤسسية إبداع يغبطه الكثيرون، يثير الرغبات ويبعث مشاعر إيجابية ويشعل الدهشة والإعجاب.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Scentwalk is a conceptual brand based on the future, which aims to explore how to extract and store memory in the form of smell in a new carrier in the future, and use olfactory memory to make people walk in memories and emotions to continue their spiritual sustenance. Logo graphics design from the key words of odor molecules, data, extraction, collection, walking, and extend a series of design of related products, instruments, publicity posters.
- Dimensions & Packaging
- Poster:10000mm x 7000mm. Texture:Holographic Silver foil
- Tags
- future, graphic, concept brand, poster, experimental
- Production Technology
- The overall appearance of the logo is the abbreviation of "scentwalk". The color matching is a kind of material which is silver in itself but can reflect color when meeting light, which echoes with the concept that gas is colorless but can cause emotional experience. Products and posters are designed from the perspective of self, lover, family and friends to comfort people's yearning for each other and the past.
- Design Challenge
- The biggest challenge of this project is how to express the sense of smell and collection through abstract geometry, and create a special experimental logo image system.
- Research
- Olfactory memory is easy to be forgotten and ignored by people, but science shows that olfactory memory is more profound than other sensory memory, and can directly cause people's emotional response. People usually smell a familiar smell and associate with that memory and emotional experience, "Scentwalk" is a conceptual brand based on this scientific principle to extract odor and provide odor therapy for people in the future.
- Inspiration
- Based on the research, it is found that olfactory memory is more profound and firm than other sensory memory, and can bring rich emotional experience. Some scientific research institutions are trying to extract odor to cure patients with amnesia, and people are trying to use olfactory memory to do some meaningful things. This project is based on the idea of creating a technology company to provide odor extraction services for others in the future, and using odor to cure people.
- Project Duration
- The project starts in November 2020 in Hangzhou and finished in April 2021 in Hangzhou.
- Operation Flow
- The sign is dynamic and has a specific sound to express the extraction and collection of odor. In the concept, the poster is set as a holographic projection poster without fixed size and shape, and the shape of the poster is like scent.
- Team Members
- Chao Yang
Yiyang Li
Yinlin Wang.
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