Zhen Hao E تغليف طعام الكلاب by Yuchen Han is a highly esteemed winner of the very prestigious 2022 جائزة A' Design Award الحديدية in تصميم التغليف Competition Category.
حديدالتغليف· 2022
Zhen Hao E تغليف طعام الكلاب
by Yuchen Han
Client: Ningbo Xuanmengzhi Trading Company Ltd.
جائزة A' Design Award الحديدية Winner in التغليف Category
Verified Award Winner
Verify Award Status for #126938The Design
About Zhen Hao E تغليف طعام الكلاب
"جن هاو إي" هي سلسلة تغليف مخصّصة لطعام الكلاب ووجباتها الخفيفة. يستلهم التصميم من الثقافة الصينية عبر تصوير الكلاب في هيئة أباطرة قدامى من عصور مختلفة. ففي الصين، كثيرًا ما يُوصف أصحاب الكلاب بأنهم موظفون في خدمة حيواناتهم الأليفة، وهي فكرة شكّلت جوهر الرسوم التوضيحية. وتشير شخصيات الكلاب الكرتونية إلى فئة الحجم، بما يفصل الكلاب الصغيرة عن المتوسطة والكبيرة. كما تميّز الألوان المختلفة بين طعام الكلاب والوجبات الخفيفة، ما يجعل فهم تشكيلة المنتجات سهلًا. وقد استُخدم في التغليف الورق المُعاد تدويره والورق المضلّع وأكياس رقائق الألمنيوم.
The Recognition
About the جائزة A' Design Award الحديدية
Zhen Hao E تغليف طعام الكلاب هو فائز بجائزة A' Design Award الحديدية، وهي تقدير مرموق يُمنح للتصاميم الجيدة التي تلبّي المتطلبات المهنية والصناعية المنتظرة من الإبداعات حسنة التصميم. ويُظهر الفائزون بالحديدية مهارة كبيرة وتخصصًا عاليًا وفهمًا خبيرًا وقدرة إبداعية لدى صنّاعهم. ويُتوقع أن يكون Zhen Hao E تغليف طعام الكلاب إبداعًا عالي التقدير ومحل إعجاب وحب، عمليًا ومبتكرًا. وهذا التصميم الفائز بجائزة A' Design Award الحديدية يدمج أفضل ممارسات القطاع، وله خصائص تقنية كفؤة ترتبط بالدراية والموهبة. ويحظى Zhen Hao E تغليف طعام الكلاب بالاحترام لدقته، وقد صُمّم لتقديم تحسينات لجودة الحياة تساعد على جعل العالم مكانًا أفضل.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In China, usually call dog owners Chan shi guan, which Chan shi means shoveling dog excrement and Guan indicates the officials who serve the kings. This analogy inspires us to personify the dogs into the ancient emperors of different ages, and built the brand Zhen hao e. The Zhen in the brand means an emperor and the Hao e means hungriness. Zhen hao e is vivid because it distinguishes the sizes of dogs by caricaturing the dogs, and use various color to differentiate dog food and snacks to make the product packaging more intuitive.
- Dimensions & Packaging
- 28.5*21cm
20*30cm
20*36cm
23*40cm - Tags
- Dog food, Oriental style, Package Design, Cartoon Dog
- Production Technology
- Recycled paper, corrugated paper, aluminium foil bag.
- Design Challenge
- Nowadays, people always claim that their dogs are acutally the masters at home because of meticulous treatment to the dogs. Therefore, the hardest part from designing process is to find a way to let the package design instantly resonate with potential consumers while 'Zhen hao e' also want to include Chinese cultural features.
- Research
- The type of research we applied is basic research, we assumed that to cleaning up dog excrement correlates with government officals at ancient times. Our research objective is to verify if the correlation exists. We communicated with Chinese elders about the ancient stories regarding dog excrement shoveling officials. The result from the conversations indicates the possible existance of the correlation. Nowadays, the name of dog excrement shoveling official has already been kinda popular online as we anticipate.
- Inspiration
- This is a series of packaging designs with Chinese cultural characteristics regarding dog food and snacks. In China, the dog owners are always compared to 'Excrement Shovelling Officials', which means serving the kings. It inspired designer to compare the dogs to Chinese ancient emperors in order to reflect the wonderful relationship between the owners and their dogs. Through the personification and cartoonishment of the dog, classified the packaging and related visual images by turning the dogs into emperors of different ages along with the creative combination between Chinese culture and functional categories.
- Project Duration
- The project started in Hangzhou, China and Dalian China from November 2018 to April 2019.
- Operation Flow
- Compared with other similar brands, 'Zhen hao e' is vivid and interesting because it distinguishes medium/large dogs from small ones by caricaturing the dogs. Furthermore, designer use various color to differentiate dog food and dog snacks in order to make the product packaging more intuitive, resonating with consumers.
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