The Heaven Lost تغليف شموع by Chan Yiu Chung is a highly esteemed winner of the very prestigious 2022 جائزة A' Design Award الحديدية in تصميم التغليف Competition Category.
حديدالتغليف· 2022
The Heaven Lost تغليف شموع
Client: Tai Tung Jewellry Box Mfy.Ltd
جائزة A' Design Award الحديدية Winner in التغليف Category
Verified Award Winner
Verify Award Status for #128131The Design
About The Heaven Lost تغليف شموع
"The Heaven Lost" هي علبة تغليف مصممة لشمعة معطّرة. استُلهم الموضوع الجرافيكي من الأساطير الأوروبية، وهو يُجسّد آلهةً تبحث عن شيء فُقد من السماء. يستمر الرسم التوضيحي المنفَّذ باليد على جميع أوجه العلبة، ما يمنحها مظهرًا عتيقًا ويدفع العملاء إلى تدوير العلبة بين أيديهم. تُحافظ الطباعة بالأسود والأبيض على نقاء التصميم وبساطته. أما البنية فهي علبة بسيطة مكوّنة من غطاء وقاعدة بأبعاد 83 مم عرضًا و83 مم عمقًا و102 مم ارتفاعًا. صُنعت العلبة من ورق Munken Lynx بوزن 240 غ/م²، وهو ورق مستدام غير مطلي بدرجة لون أبيض طبيعي.
The Recognition
About the جائزة A' Design Award الحديدية
The Heaven Lost تغليف شموع هو فائز بجائزة A' Design Award الحديدية، وهي تقدير مرموق يُمنح للتصاميم الجيدة التي تلبّي المتطلبات المهنية والصناعية المنتظرة من الإبداعات حسنة التصميم. ويُظهر الفائزون بالحديدية مهارة كبيرة وتخصصًا عاليًا وفهمًا خبيرًا وقدرة إبداعية لدى صنّاعهم. ويُتوقع أن يكون The Heaven Lost تغليف شموع إبداعًا عالي التقدير ومحل إعجاب وحب، عمليًا ومبتكرًا. وهذا التصميم الفائز بجائزة A' Design Award الحديدية يدمج أفضل ممارسات القطاع، وله خصائص تقنية كفؤة ترتبط بالدراية والموهبة. ويحظى The Heaven Lost تغليف شموع بالاحترام لدقته، وقد صُمّم لتقديم تحسينات لجودة الحياة تساعد على جعل العالم مكانًا أفضل.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The graphic design of this box is in a hand drawn style, it gives the design an aged look that suits the European mythology theme more. The graphic is continuous on all sides of the box, making the packaging more intriguing to the costumers. The box is in black and white to keep the design clean and sacred.
- Dimensions & Packaging
- Width 83 mm x Depth 83 mm x Height 102 mm
- Tags
- Packaging, Branding, Candle, Pattern, Hong Kong, Communication Design, Tai Tung
- Production Technology
- This design is a simple top and bottom box. The packaging uses 240gsm Munken Lynx, it is a sustainable material. It is our company’s social responsibility to utilize environmental-friendly materials. This variety of paper is in a natural white shade, and it has an uncoated smooth-but-not-too-smooth surface to give it a true natural paper feel. The material of choice is perfect for this ancient theme design.
- Design Challenge
- The most challenging part of this design is to create a visual that simulates looking down on earth from heaven on a box. Also, as I am a designer from Hong Kong, I am not familiar with European art style. Finding a lot of reference artwork helped me overcome these challenges.
- Research
- This design is a collaboration with a local candle brand. From their research, the target customers of this brand is between young adults to middle aged individuals. Most of the customers are cultured intellectuals who have a love in literature. Over 70% of the interviewees are willing to pay a higher price for a candle that has refreshing and stress relief property. Our high end and crisp design is based on the above research results.
- Inspiration
- As a company with 50 years of history and high quality products, Tai Tung is well-loved by European customers. Our designs are able to cater to European culture, and this design is inspired by European mythology. It is one of the first things that comes to people’s minds when talking about European culture. The design of this box depicts the gods looking for something lost from heaven and fallen to the mortal world. I put my imagination of heaven onto the design.
- Project Duration
- The project started in May 2021 in Hong Kong and finished in June 2021 in Hong Kong
- Operation Flow
- The product inside does not need a colorful packaging to attract customers, as its scent is already enough for customers to smell it through the box.
- Patents
- Copyrights belong to Tai Tung Gift Packaging Co. Ltd, 2021
- Team Members
- Designer: Yiu Chung CHAN
- Image Credits
- Copyrights belong to Tai Tung Gift Packaging Co. Ltd, 2021
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