Kerloso Wine تغليف نبيذ by Langcer Lee is a highly esteemed winner of the very prestigious 2022 جائزة A' Design Award الذهبية in تصميم التغليف Competition Category.

ذهبالتغليف· 2022

Kerloso Wine تغليف نبيذ

by Langcer Lee

Client: Litete Brand Design

جائزة A' Design Award الذهبية Winner in التغليف Category

58,468

Verified Award Winner

Verify Award Status for #130637

View at A' Design Award Press Release Award Badge

Colors

The Design

About Kerloso Wine تغليف نبيذ

كيرلوسو واين هو تصميم تغليف لنبيذ أحمر من تشيلي. تُجسّد الملصقة المشهد الذي رآه البحّارة عند رسوّهم لأول مرة على جزيرة الفصح، بما في ذلك التماثيل الحجرية والبركان والأزهار وأيل وطيور. تُلفّ الزجاجة بورق مقلّد للورق الأرزي الطبيعي، ويُربط بحبل من القش، ويُزيَّن بقطعة من الحجر الأزرق الطبيعي، وهو المادة ذاتها التي صُنعت منها تماثيل المواي. ويُحرق الجزء العلوي من الورق بلهب حقيقي، ما يجعل كل أثر فريدًا من نوعه. وتشير الألوان المختلفة إلى أصناف العنب المختلفة. ويبلغ ارتفاع الزجاجة الملفوفة نحو 35 سنتيمترًا.

The Recognition

About the جائزة A' Design Award الذهبية

Kerloso Wine تغليف نبيذ هو فائز بجائزة A' Design Award الذهبية، وهي تقدير رفيع المكانة للغاية يُمنح للتصاميم من الدرجة الأولى والرائعة والمتميزة. والفائزون بالذهبية هم إبداعات شديدة الابتكار وعالية الرؤية ومبهرة ببريقها، تعكس نبوغ مصمميها وحكمتهم وبراعتهم. ويُتوقع أن يكون Kerloso Wine تغليف نبيذ اختراعًا عظيم الإشادة ورائدًا وضخم الأثر يقدم قيمة غير مسبوقة. وهذا التصميم الفائز بجائزة A' Design Award الذهبية مشروع مذهل ومحترم يعود بالنفع الكبير ويوسّع حدود الفن والعلم والتصميم والتكنولوجيا. ويخلق Kerloso Wine تغليف نبيذ مشاعر رغبة قوية، ويثير الشغف، ويشجع الإبداع، ويفتننا.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The red wine label created the scene that sailors saw when they boarded the land for the first time. They pulled away the grass and saw Moai, volcano, blooming red lily of the valley, smart Brown deer and vultures. The seal is decorated with the contents of the ancient documents found on Easter Island, which records the mystery and beauty here. The golden space left can let people express their feelings at the moment.
Dimensions & Packaging: The height of the bottle after wrapping paper is about 35cm
Tags: Wine,packaging,Moai,Origina,paper
Production Technology: The paper wrapped around the bottle body is pure natural imitation rice paper. Different colors distinguish red wine of different grape types, which is retro and simple. The bottle body is wrapped with paper and bound with straw rope, and decorated with pure natural bluestone with the same Moai raw materials
Design Challenge: The innovation lies in the burning mark of the wrapped paper and the pure natural bluestone consistent with Moai raw materials bound to the outside with straw rope. The burn marks of each bottle are unique and produced by real combustion. Pure natural bluestone is not easy to find in developing cities.
Research: The most mysterious thing in Easter Island is the Moai stone statue on the island. More than 1000 huge bust stone statues were found on the island, of which 600 were neatly arranged on the stone island by the sea. The stone statues vary in size, 6-23 meters high and weigh about 30-90 tons. They have strange images and serious faces. They seem thoughtful when facing the sea.
Inspiration: Keloso, a red wine brand from Chile, is derived from Spanish "the mystery of the magical colossus". Many amazing Moai stone statues stand on the distant Easter Island. These stone statues look strange and spread all over the island, and how they were built is still an unsolved mystery.
Project Duration: The project started in Tianjin in July 2021, completed in Tianjin in August 2021, and exhibited in Tianjin in September 2021.
Operation Flow: The burn marks made by fire on the top of the wrapping paper represent the lost memory, as if hiding the mysterious stone statue and the erased civilization. After wrapping the bottle with paper, it is bound with straw rope, and decorated with pure natural bluestone with the same Moai raw materials, so as to further seal these long-standing memories and return everything to his original appearance.
Patents: Copyrights belong to Langcer Lee, 2021.
Team Members: Client:Warriors Wine
Creative Director:Langcer Lee
Designers:Yang Jie
Designers:Riso Guo
Designers:Limo Pan
Illustrator:Zhang Fan
Illustrator:Zhang JiaNi
Photographer:Jiang Tao
Image Credits: Image #No1 : Photographer Jiang Tao,Kerloso,2021.
Image #No2 : Photographer Jiang Tao,Kerloso,2021.
Image #No3 : Photographer Jiang Tao,Kerloso,2021.
Image #No4 : Photographer Jiang Tao,Kerloso,2021.
Image #No5 : Photographer Jiang Tao,Kerloso,2021.