Gregory Donut # تغليف الدونات by Stora Enso China Packaging

Gregory Donut # تغليف الدونات by Stora Enso China Packaging is a highly esteemed winner of the very prestigious 2022 جائزة A' Design Award البرونزية in تصميم التغليف Competition Category.

برونزالتغليف· 2022

Gregory Donut # تغليف الدونات

by Stora Enso China Packaging

Client: Stora Enso China Packaging

جائزة A' Design Award البرونزية Winner in التغليف Category

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Verified Award Winner

Verify Award Status for #130936

View at A' Design Award Press Release Award Badge

Colors

The Design

About Gregory Donut # تغليف الدونات

"غريغوري دونت" هو تصميم تغليف ورقي للدونات التي تُباع كوجبات جاهزة للاصطحاب. جميع الأوراق الظاهرة من درجة صالحة لملامسة الأغذية. صُنع الغلاف الخارجي من ورق FBB عالي المتانة، مغطّى بطلاء مطفي مائي الأساس يحمي الحبر، ومطبوع بحبر الصويا الصالح للاستخدام الغذائي. تتيح بنية دوران بزاوية تسعين درجة للمُعبِّئ تشكيل العلبة بسرعة، مما يسمح بشحن العبوة مسطحة. تتسع كل علبة لستّ قطع من الدونات، ويتوفر مقاسان لمقبض الغلاف يناسبان ست أو اثنتي عشرة قطعة. أما الرسومات باللون الأزرق الداكن مع رسوم توضيحية للدونات والقمح فتستحضر ثقافة البحّارة.

The Recognition

About the جائزة A' Design Award البرونزية

Gregory Donut # تغليف الدونات هو فائز بجائزة A' Design Award البرونزية، وهي تقدير رفيع المكانة يُمنح للتصاميم المتميزة التي تتسم بالإبداع والبراعة وحدة الذكاء. والفائزون بالبرونزية مصنوعات بارعة بوفرة ومبدعة بصورة لافتة، تؤكد الخبرة الواسعة والخيال وسعة الحيلة لدى مصمميها. ويُتوقع أن يكون Gregory Donut # تغليف الدونات قطعة عالية التقدير ومحل إعجاب وحب، شديدة الاحترافية والابتكار. وهذا التصميم الفائز بجائزة A' Design Award البرونزية يتبنى أفضل الممارسات في الفن والعلم والتصميم والتكنولوجيا، ويتميز بعنايته بالتفاصيل. ويلبّي Gregory Donut # تغليف الدونات الاحتياجات على أفضل وجه، ويلامس الرغبات، ويأسر المشاعر، ويستثير الفضول.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Gregory donuts tenets are pays attention to all small details and bring healthy life to the modern people. Healthy low sugar, whole wheat bread base go with handmade elaboration, make everyone can enjoy healthy and exquisitely food conveniently. All the objectives about the graphic design, convenient structure design and 100% paper-base packaging materials recipe are to echo the brand idea.
Dimensions & Packaging: Outer box size: 200mm L x 154mm W x 85mm H
Forming size (6 in 1): 201mm L x 155mm W x 86mm H(without handle)
Forming size (12 in 1): 201mm L x 155mm W x 172mm H(without handle)
Well-suited Retail take-away Packaging
Tags: Donuts packaging, Sustainable packaging, Convenient packaging, Take-away food, Sailor culture
Production Technology: All visible paper are food contact grade materials.
Sleeve are made by FBB paper with high tenacity, to meet the strength requirement, coated with water base high abrasion matt varnish to achieve the function of ink protection.
Printed by food grade soy ink.
Patent 90 degree rotational structure design achieved rapidly packing and flat delivery format.
Design Challenge: Regarding the brand communication requirements, the biggest challenge is how to bring the healthy brand idea to buyers directly with a minimalist graphic design.
Regarding the structure and material recipe, the biggest challenge are to achieve the rapid packing process with good cost control and food grade requirements.
Research: In 1947, a captain by the name of Hanson Gregory drove his boat in a voyage. Because of the violently shake cause by the wave and wind, he found that he can not eat his bread when driving. To overcome this situation, he had an inspiration to cut a hole in the middle of his buns and string them in the banner beside the helm. That is where donuts comes from.
This design can completely reflect the brand tenet: detail oriented, healthy life and poetic sailor culture.
Inspiration: Design elements derived from Gregory captain experience. Navy blue, spary white coordinate Donuts and wheat illustration, against wheat brown, bring healthy and poetic sailor culture to the everyone. Rotational forming motion seem to be operating rudder, sail towards the distant horizon with ideal.
Project Duration: The project started in January 2021 and launched in March 2021 in Dongguan, Guangdong Prov, China.
Operation Flow: All the manufacturing processes are full automated and transported to bakery in flat format. The packer can rotate the inner part 90 degree to forming and finish the packing process rapidly and conveniently. Each box can contain 6 pieces of donuts. Depends on different buying demand, there are two different size of sleeve handles to choose from, which can meet 6 pcs or 12 pcs packaging form.
Patents: Structure utility model patent copyright belongs to Stora Enso China Packaging
Team Members: Innovation and Design Director: Dick To
Senior Design Manager: Jinglun Cui
Structure Manager: Qinwu Zhao
Graphic Manager: Hong Zheng
Graphic Designer: Yueying Chen
Structure Designer: Zhiping Li